social influence

Question 1

types of conformity

Answer 1

internalisation- line task

identification- conformity took place because the group is values

compliance- conformity only in public, not private beliefs

normative SI- high conformity in ambiguous settings

informational SI- 25% never gave the wrong answer

Question 2

asch original

Answer 2

line task

high conformity in ambiguous settings (32% of the time)

25% never gave the wrong answer

Question 3

asch variations

Answer 3

group size- increasing size= more conformity (up to 3 confederates = 32% conformity)

rising from 14% with 2 confederates

unanimity- conformity reduced with a dissenting confederate

task difficulty- increased difficulty = more conformity

Question 4

zimbardo

Answer 4

prison

21 men

guard or prisoner= random allocation

uniforms

stopped early

Question 5

milgram

Answer 5

shock experiment

confederate

100% shocked to 300v

65% shocked to 450v

both fatal (if real)

experimenter- ‘the experiment requires you to continue’

84% were happy to participate

Question 6

milgram variations

Answer 6

proximity- closeness to learner = decreased obedience

same room = 40%
force hand = 30%
phone = 21%

location- seedy office= reduced obedience (65% to 47.5%)

without lab coat = 20%

Question 7

situational explanations: AS/LoA

Answer 7

agentic state- loss of autonomy and responsibilty for actions

power of position and social hierarchy

legitimacy of authority:
- social hierarchy
- power to punish
- ‘science’
- ‘education’
- uniform = symbol

Question 8

the authoritarian personality

Answer 8

highly obedient- blindly follows orders

conventional for inferior social status

forms a childhood

harsh upbringing (dad)- strict

conditional worth (love)

high F scale scores

Question 9

resisting SI:
(SS- social support)

Answer 9

the influence of a dissenter peer or role model

breaks ananimity

milgram:
dissenting peer reduced obedience to 5%

asch:
dissenting peer reduced conformity to 5%

Question 10

resisting SI: LoC

Answer 10

locus of control

high internal- belief in self-control and freewill

takes responsibilty

high external- little self control and a belief in fate/determinism

blames outside factors

more prone to depression and abnormal behaviours

Question 11

minority influence

Answer 11

this causes internalisation of minority beliefs

consistency

commitment

flexibility- a non dogmatic approach

snowball effect

Question 12

social influence and social change

Answer 12

draw attention

consistency

deep processing

augmentation principle= self sacrifice

snowball

socio-crypto-amnesia: forget the origin of change

disobedient models