Social influence B.1 conformity Flashcards
(20 cards)
Define normative social influence
Conforming to fit in with the group because we wish to gain the approval of others
Define informational social influence
Conforming because we are unsure of the situation so we look to others who we believe have more information than us
what terms are explanations of conformity
Normative and informative
what terms are types of conformity
Compliance
identification
internalization
What is compliance
Adjusting behavior and opinions of those in a group to be accepted. Public conformity
What is internalization
when individuals change their behaviors for membership of a group. This is private as well as public
what is identification
when a person truly changes beliefs to adjust to a group ie. converting religion
what method did sheriff use
Lab experiment
Outline sheriff’s study
Auto kinetic effect
visual illusion
ppts were individually tested
estimates from 20cm-80cm
Sherrif tested them in groups of 3
He manipulated the composition of the group so there were two similar and one different result.
FINDINGS- The person with a different value converged to the group common estimate.
Desribe Asch’s study
A- To see if social pressure causes a person to conform
P- Line judgment task
Naive participent in a room with seven confederates.
Ppt’s had to match the line with A B or C
Obvious answer
F- 1/3 of participants in each trial conformed to the incorrect majority.
3/4 conformed on at least one trial
C- They conformed out of Informational social influence
What were the results of Asch’s study
1/3 conformed on each trial
3/4 conformed on at least 1
what type of conformity did Sherifs study show
Informational social influence- internalization
what type of conformity did Ashchs study show
Normative social influence - compliance
Give evaluation points for Sheriff and Asch
Lab experiments- Cause and effect
Reliable because they both found similar results
Invalid because Ashcs study is out of date and at the time american conformity was at a high
Deception
What were the 3 variations of Asch’s experiment
Group size
Unanimity of the majority
Difficulty of task
What was asch’s findings in his group size variation
as group size increased so did conformity
4-32) (8-37
what were the results of zimbardos prison study
Called off after 6 days
Prisoners had nervous breakdowns
Hunger strike
prisoners because apathetic
what was zinbardos conclusion
Conformed to social roles
Deindividuation explains how they became so endorsed in their roles they lost their identity
Explain the procedure of zimbardos prison study
Male psychology students
Prisoners and guards randomly allocated
2 weeks locked in cells 23 hours a day
ppts stripped and allocated a number
Evaluate Zimbardos prison study
> Lacked population validity (24 male psychology students middle class white)
Good application to real life making it valid in the way it was loosely controlled avoiding investigator effects
Did not comply with ethical guidelines causing tramua
No informed consent
Right to withdraw was not clear