Flashcards in Social Influence Keywords Deck (34)
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1
Conformity
change in behaviour as result of real or imagined pressure from a group
2
Internalisation
where we take on the majority view because we accept it as correct - leads to permanent change in behaviour
3
Identification
act in same way of group because we value it but don't necessarily agree
4
Compliance
go along with majority but privately disagree
5
Informational social influence
agree with majority because we believe it is correct, need to be right - lead to internalisation
6
Social roles
people play as members of various social groups
7
Task difficulty
line judging is more difficult, makes it harder to work out the answer, conformity increases as they believe the majority is right
8
Unanimity
extent to which all members of group agree
9
Group size
adding more confederates, increasing size of majority - conformity increased
10
Normative social influence
agree with majority because we want to be accepted, gain social approval and be liked - lead to compliance
11
Obedience
following a direct order, usually from an authoritative figure
12
Situational variables
- proximity
- location
- uniform
13
Proximity
distance of authority figure
14
Location
place where order is issued, status or prestige associated with location
15
Uniform
outfit that is symbolic of their authority
16
Dispositional explanation
highlights importance of individual's personality
17
Binding factors
ignore or minimise the damaging effect of their behaviour and reduce moral strain
18
Autonomous state
person is free to behave according to their own principles and feels responsible for their own actions
19
Legitimacy of authority
more likely to obey people who we perceive to have authority - legitimacy is justified by position in social hierarchy
20
Agentic state
mental state where you feel no personal responsibility for our own actions because we believe to be acting as an agent on behalf of someone else
21
Authoritarian personality
obeying people in authority, submissive to those of higher status and dismissive of inferiors
22
Resistance to social influence
ability to withstand social pressure to conform to the majority or obey authority
23
Social support
people who resist pressures to conform or obey can help others to do the same
24
Locus of control
internals believe they are responsible to what happens to them, externals believe it is the matter of luck or fate
25
Minority influence
minority persuades others to adopt their beliefs - leads to internalisation
26
Consistency
most effective if minority keeps the same belief over time
27
Commitment
minority demonstrates dedication, may be through making sacrifices
28
Flexibility
more effective if accepting the possibility of compromise
29
Synchronic consistency
internal consistency between group members
30
Diachronic consistency
consistency over time
31
Social change
whole societies adopt new attitudes, beliefs and ways of doing things
32
Social influence
individuals and groups change each other's attitudes and behaviours
33
Snowball effect
number of people switching from the majority to the minority increases - the more it happens, the faster the rate of conversion
34
