Social Influence - Moscovici (1969)

Question 1

procedure

Answer 1

6 female undergrads
36 blue slides
asked to say if blue or green

Question 2

group 1

Answer 2

2 confederates (minority) said slides were green 2/3 of the trials (consistent)
Ps gave the same wrong answer on 8.42% of the trials
32% gave the same answer as minority on at least 1 trial

Question 3

group 2

Answer 3

confeds were inconsistent
Ps gave same wrong answer on 1/25% of trials

Question 4

group 3 (control)

Answer 4

no confeds
wrong answer was given on 0.25% of the trials

Question 5

conclusion

Answer 5

consistent minority has greater effect than inconsistent minority

Question 6

Martin et al (2003)

Answer 6

assessed Ps agreement with view after presented by minority vs majority
contrasting view then given + agreement reassessed
minority listeners held original views stronger
HOWEVER:
lacks ecological validity

Question 7

most MI tasks are artificial but Nemeth and Brilmayer (1987) counters this, how?

Answer 7

jury situation
confeds that showed no compromise had no influence
confeds that were flexible had influence

Question 8

Wood et al (1994)

Answer 8

did meta-analysis of 100 Mocsovici-like studies
found consistency is most important in MI
HOWEVER:
contains different methodologies and participant samples