Social Psychology Final Flashcards

(55 cards)

1
Q

Types of Social Influence

A

Conformity
Compliance
Obedience

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1
Q

Social Influence

A

Efforts on the part of one person to alter the behaviour or attitudes of one or more others.

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2
Q

Obedience

A

Is conformity in response to the commands of an authority figure.

Under strong social pressure, individuals will conform to the authority, even when this means doing something immoral.

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3
Q

Compliance

A

when you get asked to do something and you do it

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4
Q

Conformity

A

A change in behaviour due to the real or imagined influence of others.

Go along to get along, behave in similar manner

Two main reasons for conforming are:
Informational Social Influence
Normative Social Influence

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5
Q

Informational Social Influence

A

Conforming because we believe that others’ interpretation of an ambiguous situation is more correct than our own.

We conform because we see others as a source of information to guide our behavior.

Can bring about private acceptance or public compliance

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6
Q

Private acceptance

A

Conforming to other people’s behavior out of a genuine belief that what they are doing or saying is right. (you actually believe it is right)

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7
Q

Public acceptance

A

Conforming to other people’s behavior publicly, without necessarily believing in what they are doing or saying. (go along to get along)

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8
Q

When is informative social influence most likely to occur

A

Situations which are most likely to produce conformity due to informational social influence include:

Ambiguous or confusing situations
Crisis situations
When other people are experts

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9
Q

Resisting Informational Social Influence

A

Some individuals seek out their own information rather than relying on others.

Using other people as a source of information can be beneficial in some situations and disastrous in others.

It is important to realize that accepting another person’s definition of a situation will influence how you see the world.

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10
Q

Normative Social Influence

A

Conforming to be liked and accepted by others.

Conforming to avoid being ridiculed, punished, or rejected by one’s group.

Results in public compliance but not necessarily private acceptance.

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11
Q

Social Norms

A

Implicit or explicit rules a group has for the acceptable behaviours, values, and beliefs of its members.

Play an important role in driving and maintaining conformity.

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12
Q

The Asch Line Judgment Studies (results)

A

All the other participants (accomplices) gave the wrong answer on 12 of the 18 trials.

Seventy-six percent of the real participants conformed by also giving the wrong answer on at least one trial.

On average, participants conformed about one third of the trials

Conformity dropped dramatically when participants were allowed to write their answers on a piece of paper (maintain anonymity) instead of saying them out loud.

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13
Q

Social impact theory

A

Predicts that the likelihood of conforming to social influence depends on three variables: strength, immediacy, and number.

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14
Q

Strength, Immediacy and Number - Social Impact Theory

A

Strength: how important the group of people is to you.

Immediacy: how close the group is to you in space and time during the influence attempt.
If you are told someone is in another room you conform less, if you are in the same space as them you conform more

Number: how many people are in the group.

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15
Q

When is normative influence most likley to occur

A

We are most likely to conform when the group is unanimous.

However, even one other person not in agreement with the rest will decrease our conformity

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16
Q

Gender Differences In Conformity

A

Small differences found, with women slightly more likely to conform than men in terms of public compliance; but no difference in terms of private acceptance.

Both men and women are less likely to conform when they are knowledgeable about the topic in question.

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17
Q

Cultural Differences in Conformity

A

Conformity is higher in collectivist culture than in individualist ones since they emphasize group coherence and interdependence.

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18
Q

We can resist inappropriate normative social influence by…

A

Becoming aware of what social norms are operating.

Finding an ally who thinks the way we do.

Gathering idiosyncrasy credits; the credits a person earns over time by conforming to the norms of a

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19
Q

Normative social influence and women’s body image…

A

Standards of ideal body type vary across cultures, relative to food supply, with North American women adopting the “thin is beautiful” standard.

Perceptions influenced by both informational and normative social influence.

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20
Q

Normative social influence and men’s body image…

A

Men facing same pressures as women; ideal body for males is much more muscular now than it was in the past.

Like women, men can also experience low self-esteem, body dissatisfaction, depression, and negative behaviours, such as steroid use.

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21
Q

Minority Influence

A

Occurs when a minority of group members influences the behaviour or beliefs of the majority.

Minorities influence the majority via informational social influence; leading to private acceptance.

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22
Q

Compliance

A

A change in behaviour in response to a direct request.

Common compliance techniques include:
Door-in-the-face
Foot-in-the-door
Lowballing

23
Q

Door-in-the-Face Technique

A

Gets people to comply with a request by first presenting them with a large request, which they are expected to refuse.

Then, they are presented with a smaller, more reasonable request, to which, it is hoped, they will accept.

This happens because you feel bad about saying no the first time

This door in the face technique is based on the reciprocity norm

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Reciprocity Norm
A social norm by which the recipient of something positive from another person requires you to reciprocate or behave similarly, in return.
25
Foot-in-the-Door Technique
Gets people to comply with a large request by: First presenting them with a smaller request, which they are expected to accept. Then they are presented with the larger request, to which, it is hoped, they will also accept. By agreeing to the small request, it activated (primed?) people’s self-image of someone who helps others. Once this self-image is in place, it makes it difficult not to agree to a second, larger request.
26
Lowballing Technique
Gets people to comply with a request by: Inducing a customer to agree to purchase a product at a very low cost, and then raising the price. The customer will often still make the purchase at the new price because: - The decision seems irrevocable - They want to avoid disappointing others - The new price is only slightly higher
27
Milgram Experiement
Stanley Milgram’s (1963) classic experiment examined if ordinary people can be influenced to to inflict severe pain on an innocent other. 62.5% of participants fully obeyed the experimenter and gave up to the maximum of 450 volts shock. Even when the learner reported a heart condition, his cries did little to reduce the obedience. Normative social influence made it difficult for people to refuse to continue with the study. Did not want to hurt the researchers feelings
28
What Is a Group?
A group is a collection of three or more people who interact with each other and are interdependent. Their needs and goals cause them to rely on one another.
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Why People Join Groups
Forming relationships with others fulfils a number of basic human needs – and is very likely innate. Groups help us define who we are as individuals. Group membership also motivates people to become involved in social change.
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Social roles
shared expectations by group members on how particular people in the group are supposed to behave. Getting too caught up in a role, however, can result in a loss of identity and personality change.
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Gender roles
Expectations about how men and women should behave and what professions they ought to pursue.
32
Group cohesiveness
Qualities of a group that bind members together and promote liking among them. Cohesiveness influences the extent to which members are likely to stay in the group, take part in group activities, and recruit like-minded members.
33
Group diversity
Groups tend to be homogeneous, comprised of members who are alike in age, sex, beliefs, and opinions. Interestingly, it seems that it is the more diverse groups that tend to make better decisions (however, there is no evidence for this in the corporate world).
34
Social Facilitation
The presence of others increases physiological arousal Tendency for people (and cockroaches???) to do better on simple tasks but worse on complex tasks, when they are in the presence of others and their individual performance can be evaluated. When that arousal exists, it is easier to do something simple, and more difficult to do something complex or new.
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Three theories which attempt to explain the role of arousal...
The presence of other people causes us to become alert and vigilant maybe because of safety reasons or embarrassment. Others make us apprehensive about being evaluated (evaluation apprehension). We are very anxious of embarrassing ourselves in the presence of others! Others distract us from the task.
36
Social loafing
The tendency for people to do worse on simple tasks, but better on complex tasks, when they are in the presence of others and their individual performance cannot be evaluated.
37
Social Loafing: When the Presence of Others Relaxes Us
When our performance in a group cannot be identified, we become more relaxed. Being relaxed improves performance on complex tasks and impairs performance on simple tasks. Research shows that the tendency to loaf is stronger in men than women
38
Deindividuation
The loosening of normal constraints on behaviour when people are in a group, leading to an increase in impulsive and deviant acts. Being in a group and wearing a uniform or disguise increases anonymity, thus making people feel less accountable for their actions. This is used in the military
39
Process loss
Is any aspect of group interaction that inhibits good problem solving. Example: the tendency for groups to mainly focus on what its members already know in common.
40
When Group Interactions Inhibit Bad Problem Solving
A common occurrence in groups that contributes to process loss is the tendency to focus mainly on what its members already know in common. As a result, there is a failure to share unique information that each person might have.
41
Groupthink
A kind of thinking in which maintaining group cohesiveness and solidarity is more important than considering the facts in a realistic manner. Causes people to reach an inferior decision sometimes with disastrous consequences.
42
Group Polarization
The tendency for groups to make decisions that are more extreme than the initial inclinations of their members. Believed to occur because people become exposed to even more persuasive arguments than they had at the onset.
43
Great Person Theory
The theory that certain key personality traits make a person a good leader, regardless of the situation the leader faces.
44
Leadership Styles
Transactional leaders set clear, short-term goals and reward people who meet them. Transformational leaders inspire followers to focus on common, long-term goals. Good leadership varies and should depend on the situation.
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Contingency Theory of Leadership
The theory that leadership effectiveness depends both on how task-oriented or relationship-oriented the leader is, and on the amount of control and influence the leader has over the group.
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Task-oriented leader and Relationship-oriented leader
Task-oriented leader concerned more with getting the job done than with the feelings of and relationships between workers. Relationship-oriented leader concerned primarily with the feelings of and relationships between the workers.
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Gender and Leadership
Women who act in accordance with social norms by being more communal may be seen as having less leadership potential than those who act more agentic. By the same token, women who are agentic in their leadership styles are derogated for defying social norms. No winning for women!
48
Prisoner’s Dilemma
The dilemma is that the choice which seems best from the viewpoint of most individual players will not lead to the best outcome if both players choose it. The best outcome for both players is to choose a cooperative strategy, even though the competitive strategy seems more appealing.
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Social Dilemma
A conflict in which the most beneficial action for an individual will, if chosen by most people, have harmful effects on everyone.
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Players will be more cooperative if they are...
Players will be more cooperative if they are: - Playing against a friend. - Expecting to interact with their opponent in the future. - Playing in small, rather than large groups
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Tit-For-Tat Strategy
A means of encouraging cooperation by first acting cooperatively, and then responding the way your opponent did on the previous turn.
51
Negotiation
Is a form of communication between opposing sides in a conflict in which offers and counter-offers are made. A solution occurs only when both parties agree (when, as we say, “everybody wins”).
52
Integrative Solution
A solution to a conflict whereby the parties make trade-offs on issues according to their different interests. Each side concedes the most on issues that are unimportant to it but important to the other side. Mediators can play a key role in helping each side recognize that there are mutually agreeable solutions to a conflict.
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