Social Psychology Final Flashcards
(55 cards)
Types of Social Influence
Conformity
Compliance
Obedience
Social Influence
Efforts on the part of one person to alter the behaviour or attitudes of one or more others.
Obedience
Is conformity in response to the commands of an authority figure.
Under strong social pressure, individuals will conform to the authority, even when this means doing something immoral.
Compliance
when you get asked to do something and you do it
Conformity
A change in behaviour due to the real or imagined influence of others.
Go along to get along, behave in similar manner
Two main reasons for conforming are:
Informational Social Influence
Normative Social Influence
Informational Social Influence
Conforming because we believe that others’ interpretation of an ambiguous situation is more correct than our own.
We conform because we see others as a source of information to guide our behavior.
Can bring about private acceptance or public compliance
Private acceptance
Conforming to other people’s behavior out of a genuine belief that what they are doing or saying is right. (you actually believe it is right)
Public acceptance
Conforming to other people’s behavior publicly, without necessarily believing in what they are doing or saying. (go along to get along)
When is informative social influence most likely to occur
Situations which are most likely to produce conformity due to informational social influence include:
Ambiguous or confusing situations
Crisis situations
When other people are experts
Resisting Informational Social Influence
Some individuals seek out their own information rather than relying on others.
Using other people as a source of information can be beneficial in some situations and disastrous in others.
It is important to realize that accepting another person’s definition of a situation will influence how you see the world.
Normative Social Influence
Conforming to be liked and accepted by others.
Conforming to avoid being ridiculed, punished, or rejected by one’s group.
Results in public compliance but not necessarily private acceptance.
Social Norms
Implicit or explicit rules a group has for the acceptable behaviours, values, and beliefs of its members.
Play an important role in driving and maintaining conformity.
The Asch Line Judgment Studies (results)
All the other participants (accomplices) gave the wrong answer on 12 of the 18 trials.
Seventy-six percent of the real participants conformed by also giving the wrong answer on at least one trial.
On average, participants conformed about one third of the trials
Conformity dropped dramatically when participants were allowed to write their answers on a piece of paper (maintain anonymity) instead of saying them out loud.
Social impact theory
Predicts that the likelihood of conforming to social influence depends on three variables: strength, immediacy, and number.
Strength, Immediacy and Number - Social Impact Theory
Strength: how important the group of people is to you.
Immediacy: how close the group is to you in space and time during the influence attempt.
If you are told someone is in another room you conform less, if you are in the same space as them you conform more
Number: how many people are in the group.
When is normative influence most likley to occur
We are most likely to conform when the group is unanimous.
However, even one other person not in agreement with the rest will decrease our conformity
Gender Differences In Conformity
Small differences found, with women slightly more likely to conform than men in terms of public compliance; but no difference in terms of private acceptance.
Both men and women are less likely to conform when they are knowledgeable about the topic in question.
Cultural Differences in Conformity
Conformity is higher in collectivist culture than in individualist ones since they emphasize group coherence and interdependence.
We can resist inappropriate normative social influence by…
Becoming aware of what social norms are operating.
Finding an ally who thinks the way we do.
Gathering idiosyncrasy credits; the credits a person earns over time by conforming to the norms of a
Normative social influence and women’s body image…
Standards of ideal body type vary across cultures, relative to food supply, with North American women adopting the “thin is beautiful” standard.
Perceptions influenced by both informational and normative social influence.
Normative social influence and men’s body image…
Men facing same pressures as women; ideal body for males is much more muscular now than it was in the past.
Like women, men can also experience low self-esteem, body dissatisfaction, depression, and negative behaviours, such as steroid use.
Minority Influence
Occurs when a minority of group members influences the behaviour or beliefs of the majority.
Minorities influence the majority via informational social influence; leading to private acceptance.
Compliance
A change in behaviour in response to a direct request.
Common compliance techniques include:
Door-in-the-face
Foot-in-the-door
Lowballing
Door-in-the-Face Technique
Gets people to comply with a request by first presenting them with a large request, which they are expected to refuse.
Then, they are presented with a smaller, more reasonable request, to which, it is hoped, they will accept.
This happens because you feel bad about saying no the first time
This door in the face technique is based on the reciprocity norm