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Reading and Writing in the Digital Age > Standards and Creativity > Flashcards

Flashcards in Standards and Creativity Deck (12)
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1

Define: PRESCRIPTIVISM

The attempt to lay down rules defining preferred or "socially correct" use of language

2

Define: ACRONYM

Signs built from the initial letters in a phrase or word and pronounced as single words e.g. NASA, AIDS

3

Define: STANDARDISATION

The process of ‘establishing one language variety (either in speaking or writing) as the norm against which all other usage is measured’ (Baron 2000)

4

Define: PHONETIC SPELLING

Signs that represent sound and voices associated with certain accent and ways of speaking e.g. 'dat'

5

Define: STANDARD WRITING

The writing patterns that are widely accepted and adopted as the norm for a particular language

6

Define: TRANSLETTERATION

The replacement of letters or characters on the basis of the way they look e.g. ---- '3'

7

Define: PICTOGRAM

Symbols that convey meaning through their resemblance to a physical object e.g. a 'no smoking' sign

8

Define: LOGOGRAM

Signs that are conventionally associated with certain meanings; no iconic relationship –no sound associations e.g. the 'heart' emoji = love

9

Define: CONSONANT WRITING

Also known as 'disemvowling' and is where signs represent concepts through a series of consonants e.g. 'tmrw', 'txt'

10

Define: DESCRIPTIVISM

An account of language that doesn't make evaluative judgements about its use and standing in society

11

Define: AESTHETIC WRITING

The play with the form and arrangement of letters e.g. 'sP34k'

12

Define: REBUS WRITING

Signs in which pictograms, numbers and letters are interpreted as sounds rather than concepts e.g. 'B4'