Flashcards in Standards and Creativity Deck (12)
The attempt to lay down rules defining preferred or "socially correct" use of language
Signs built from the initial letters in a phrase or word and pronounced as single words e.g. NASA, AIDS
The process of ‘establishing one language variety (either in speaking or writing) as the norm against which all other usage is measured’ (Baron 2000)
Define: PHONETIC SPELLING
Signs that represent sound and voices associated with certain accent and ways of speaking e.g. 'dat'
Define: STANDARD WRITING
The writing patterns that are widely accepted and adopted as the norm for a particular language
The replacement of letters or characters on the basis of the way they look e.g. ---- '3'
Symbols that convey meaning through their resemblance to a physical object e.g. a 'no smoking' sign
Signs that are conventionally associated with certain meanings; no iconic relationship –no sound associations e.g. the 'heart' emoji = love
Define: CONSONANT WRITING
Also known as 'disemvowling' and is where signs represent concepts through a series of consonants e.g. 'tmrw', 'txt'
An account of language that doesn't make evaluative judgements about its use and standing in society
Define: AESTHETIC WRITING
The play with the form and arrangement of letters e.g. 'sP34k'