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HTM 381 Revenue Management > Star Reports > Flashcards

Flashcards in Star Reports Deck (6)
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1
Q

Strong Occupancy and Average ADR Index

A
  1. Guests perceive strong value at current rate structure

2. Book at higher rates

2
Q

Average Occupancy and Strong ADR Index

A
  1. Guests perceive strong value at current rate structure

2. Increase discounted offerings during slack demand periods to fill more rooms

3
Q

Strong occupancy and Strong ADR index

A
  1. Guests perceive strong value and property’s market position is strong
  2. Increase rates (and service levels) during periods of highest demand to maintain and expand market dominance
4
Q

Weak Occupancy and Average ADR index

A
  1. Guests do not perceive strong value

2. Carefully reexamine marketing efforts and service levels

5
Q

Average Occupancy and Weak ADR index

A
  1. Guests only perceive value at reduced rates

2. Carefully evaluate physical facility and service levels

6
Q

Weak Occupancy and Weak ADR index

A
  1. Poor guest perception of product and service levels

2. Reexamine marketing efforts, product service levels, facility quality, brand affiliation