Stereotypes I: stereotypes as expectancies Flashcards

(577 cards)

1
Q

stereotypes as expectancies

A

“Stereotypes can be construed as category-based expectancies that we have learned from our own personal experiences and/or various socialising agents within the culture (parents, teachers, religion, friends, the Internet, TV, etc)” (Moskowitz, 2005)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

what is in these expectancies?

A

Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as…

Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women

Extending expectancies from group to individual members of that group

Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

stereotyping as a functional cognitive process

A

“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act

Category-based processing = default option

Idea that certain categories (e.g., stereotypes) have a functional role to play

Need to assess the view that stereotypes are cognitive tools…

When and why do we rely upon them most?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

stereotypes as heuristics

A

Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979)

Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

applying heuristics to stereotypes

A

Heuristics bias the social inference process to make it more manageable…

And thereby optimise the social perceiver’s mental functioning

They are learned from experience (often)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

therefore…

A

According to heuristic hypothesis…
- “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985)

Won’t look for anything else unless it isn’t working for us

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

2 factors that increase reliance on stereotypes

A

task complexity

resource depletion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Bodenhausen and Lichtenstein (1987)

A

Q. Is it easier to assess a person’s guilt or whether they have acted aggressively?

A. Easier to assess…tell me

Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task

Target was Hispanic or ethnically non-descript

After reviewing evidence, pps made both judgements

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Bodenhausen and Lichtenstein predictions

A

Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning…

Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

likelihood of future aggressiveness

A

Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference)

Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10)

Hypothesis supported?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

likelihood of guilt

A

Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference)

Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05)

Hypothesis supported?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

likelihood of future criminal assault

A

Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.)

Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05)

Hypothesis supported?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Macrae, Milne and Bodenhausen (1994)

A

Dual task paradigm

Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia)

Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label)

Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

stimuli used (name, label, traits)

A

In half trials stereotype label was present, in half it was absent

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Macrae, Milne and Bodenhausen predictions

A

Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task

Results: improved prose monitoring performance when stereotype labels present than absent

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

distractions in the real world

A

If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted…

But what kinds of things make us cognitively depleted (lab vs. real world)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Pendry (1998) - overhearing juicy gossip

A

Participants formed impression of old lady Hilda (PC)

Overheard illicit goings on in either Tesco or the Guild (juicy gossip)

Ps overhearing the more relevant goings on were more distracted, and…

Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)!

When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Pendry and Macrae (1994) p involvement with the target can affect stereotyping

A

Form impression of old lady

Half told they would later meet and work with her – realistic to expect this could be a possibility

Half told they would meet but not work with her

Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more

Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping

Motivation cues us to pay attention to target in ways other factors cannot do

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?

A

Participants completed Morningness/Eveningness Q-aire (split)

Non-optimal – exec function poor and more likely to rely on heuristics

Given stereotype task either at optimal or non optimal time of day

Those tested at non-optimal time of day stereotyped more

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

what is in these expectancies?

A

Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as…

Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women

Extending expectancies from group to individual members of that group

Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

stereotyping as a functional cognitive process

A

“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act

Category-based processing = default option

Idea that certain categories (e.g., stereotypes) have a functional role to play

Need to assess the view that stereotypes are cognitive tools…

When and why do we rely upon them most?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

stereotypes as heuristics

A

Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979)

Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

applying heuristics to stereotypes

A

Heuristics bias the social inference process to make it more manageable…

And thereby optimise the social perceiver’s mental functioning

They are learned from experience (often)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

therefore…

A

According to heuristic hypothesis…
- “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985)

Won’t look for anything else unless it isn’t working for us

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
2 factors that increase reliance on stereotypes
task complexity resource depletion
26
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
27
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
28
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
29
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
30
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
31
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
32
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
33
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
34
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
35
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
36
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
37
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
38
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
39
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
40
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
41
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
42
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
43
2 factors that increase reliance on stereotypes
task complexity resource depletion
44
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
45
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
46
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
47
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
48
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
49
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
50
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
51
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
52
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
53
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
54
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
55
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
56
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
57
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
58
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
59
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
60
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
61
2 factors that increase reliance on stereotypes
task complexity resource depletion
62
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
63
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
64
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
65
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
66
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
67
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
68
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
69
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
70
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
71
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
72
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
73
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
74
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
75
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
76
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
77
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
78
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
79
2 factors that increase reliance on stereotypes
task complexity resource depletion
80
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
81
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
82
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
83
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
84
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
85
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
86
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
87
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
88
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
89
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
90
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
91
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
92
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
93
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
94
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
95
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
96
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
97
2 factors that increase reliance on stereotypes
task complexity resource depletion
98
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
99
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
100
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
101
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
102
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
103
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
104
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
105
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
106
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
107
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
108
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
109
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
110
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
111
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
112
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
113
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
114
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
115
2 factors that increase reliance on stereotypes
task complexity resource depletion
116
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
117
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
118
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
119
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
120
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
121
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
122
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
123
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
124
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
125
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
126
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
127
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
128
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
129
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
130
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
131
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
132
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
133
2 factors that increase reliance on stereotypes
task complexity resource depletion
134
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
135
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
136
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
137
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
138
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
139
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
140
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
141
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
142
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
143
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
144
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
145
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
146
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
147
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
148
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
149
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
150
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
151
2 factors that increase reliance on stereotypes
task complexity resource depletion
152
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
153
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
154
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
155
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
156
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
157
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
158
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
159
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
160
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
161
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
162
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
163
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
164
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
165
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
166
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
167
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
168
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
169
2 factors that increase reliance on stereotypes
task complexity resource depletion
170
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
171
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
172
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
173
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
174
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
175
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
176
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
177
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
178
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
179
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
180
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
181
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
182
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
183
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
184
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
185
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
186
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
187
2 factors that increase reliance on stereotypes
task complexity resource depletion
188
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
189
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
190
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
191
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
192
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
193
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
194
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
195
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
196
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
197
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
198
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
199
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
200
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
201
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
202
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
203
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
204
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
205
2 factors that increase reliance on stereotypes
task complexity resource depletion
206
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
207
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
208
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
209
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
210
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
211
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
212
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
213
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
214
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
215
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
216
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
217
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
218
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
219
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
220
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
221
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
222
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
223
2 factors that increase reliance on stereotypes
task complexity resource depletion
224
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
225
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
226
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
227
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
228
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
229
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
230
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
231
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
232
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
233
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
234
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
235
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
236
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
237
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
238
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
239
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
240
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
241
2 factors that increase reliance on stereotypes
task complexity resource depletion
242
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
243
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
244
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
245
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
246
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
247
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
248
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
249
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
250
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
251
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
252
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
253
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
254
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
255
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
256
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
257
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
258
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
259
2 factors that increase reliance on stereotypes
task complexity resource depletion
260
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
261
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
262
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
263
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
264
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
265
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
266
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
267
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
268
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
269
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
270
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
271
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
272
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
273
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
274
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
275
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
276
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
277
2 factors that increase reliance on stereotypes
task complexity resource depletion
278
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
279
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
280
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
281
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
282
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
283
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
284
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
285
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
286
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
287
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
288
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
289
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
290
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
291
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
292
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
293
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
294
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
295
2 factors that increase reliance on stereotypes
task complexity resource depletion
296
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
297
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
298
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
299
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
300
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
301
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
302
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
303
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
304
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
305
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
306
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
307
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
308
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
309
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
310
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
311
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
312
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
313
2 factors that increase reliance on stereotypes
task complexity resource depletion
314
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
315
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
316
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
317
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
318
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
319
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
320
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
321
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
322
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
323
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
324
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
325
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
326
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
327
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
328
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
329
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
330
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
331
2 factors that increase reliance on stereotypes
task complexity resource depletion
332
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
333
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
334
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
335
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
336
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
337
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
338
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
339
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
340
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
341
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
342
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
343
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
344
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
345
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
346
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
347
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
348
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
349
2 factors that increase reliance on stereotypes
task complexity resource depletion
350
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
351
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
352
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
353
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
354
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
355
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
356
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
357
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
358
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
359
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
360
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
361
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
362
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
363
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
364
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
365
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
366
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
367
2 factors that increase reliance on stereotypes
task complexity resource depletion
368
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
369
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
370
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
371
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
372
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
373
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
374
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
375
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
376
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
377
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
378
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
379
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
380
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
381
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
382
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
383
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
384
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
385
2 factors that increase reliance on stereotypes
task complexity resource depletion
386
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
387
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
388
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
389
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
390
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
391
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
392
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
393
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
394
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
395
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
396
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
397
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
398
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
399
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
400
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
401
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
402
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
403
2 factors that increase reliance on stereotypes
task complexity resource depletion
404
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
405
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
406
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
407
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
408
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
409
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
410
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
411
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
412
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
413
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
414
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
415
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
416
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
417
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
418
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
419
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
420
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
421
2 factors that increase reliance on stereotypes
task complexity resource depletion
422
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
423
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
424
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
425
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
426
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
427
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
428
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
429
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
430
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
431
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
432
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
433
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
434
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
435
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
436
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
437
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
438
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
439
2 factors that increase reliance on stereotypes
task complexity resource depletion
440
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
441
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
442
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
443
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
444
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
445
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
446
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
447
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
448
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
449
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
450
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
451
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
452
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
453
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
454
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
455
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
456
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
457
2 factors that increase reliance on stereotypes
task complexity resource depletion
458
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
459
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
460
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
461
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
462
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
463
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
464
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
465
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
466
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
467
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
468
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
469
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
470
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
471
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
472
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
473
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
474
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
475
2 factors that increase reliance on stereotypes
task complexity resource depletion
476
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
477
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
478
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
479
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
480
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
481
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
482
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
483
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
484
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
485
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
486
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
487
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
488
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
489
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
490
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
491
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
492
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
493
2 factors that increase reliance on stereotypes
task complexity resource depletion
494
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
495
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
496
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
497
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
498
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
499
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
500
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
501
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
502
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
503
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
504
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
505
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
506
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
507
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
508
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
509
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
510
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
511
2 factors that increase reliance on stereotypes
task complexity resource depletion
512
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
513
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
514
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
515
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
516
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
517
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
518
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
519
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
520
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
521
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
522
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
523
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
524
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
525
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
526
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
527
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
528
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
529
2 factors that increase reliance on stereotypes
task complexity resource depletion
530
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
531
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
532
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
533
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
534
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
535
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
536
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
537
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
538
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
539
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
540
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
541
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
542
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
543
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
544
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
545
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
546
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
547
2 factors that increase reliance on stereotypes
task complexity resource depletion
548
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
549
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
550
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
551
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
552
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
553
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
554
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
555
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
556
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
557
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
558
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
559
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more
560
what is in these expectancies?
Beliefs about probability that certain traits, features, characteristics, opinions and behaviours will be seen in people belonging to certain groups, such as… Used car salesman - shifty, sly, dressed like a spiv, will be over-familiar with women Extending expectancies from group to individual members of that group Accuracy is variable - Kernel of Truth – stereotypes start out as being somewhat true – what people believed in history – over-generalise/exaggerate stereotypes
561
stereotyping as a functional cognitive process
“Stereotypes are tools that jump out of the toolbox when there is a job to be done” (Gilbert & Hixon, 1991) – serve as enriching function and way of economising mental effort into overall expectancy – help make judgements about how someone will act Category-based processing = default option Idea that certain categories (e.g., stereotypes) have a functional role to play Need to assess the view that stereotypes are cognitive tools… When and why do we rely upon them most?
562
stereotypes as heuristics
Within the cognitive literature, a heuristic = A well-used, non-optimal rule of thumb used to arrive at a judgment that is effective in many but not all cases (e.g., Simon, 1979) Holyoak and Nisbett (1988) – rule-driven processing (e.g., heuristic strategising) constrains number of inferential choices available – when judging someone – get rid of extraneous information that might distract you – funnels down attention so it confirms initial expectancy
563
applying heuristics to stereotypes
Heuristics bias the social inference process to make it more manageable… And thereby optimise the social perceiver’s mental functioning They are learned from experience (often)
564
therefore...
According to heuristic hypothesis… - “People use stereotypes as a heuristic (i.e., a simplifying rule of thumb) in interpreting the behaviour of others and search for alternative interpretations only if a stereotype-based interpretation is inapplicable.” (Bodenhausen & Wyer, 1985) Won’t look for anything else unless it isn’t working for us
565
2 factors that increase reliance on stereotypes
task complexity resource depletion
566
Bodenhausen and Lichtenstein (1987)
Q. Is it easier to assess a person’s guilt or whether they have acted aggressively? A. Easier to assess…tell me Pps read about criminal and asked to assess either guilt or aggression – influenced kinds of judgements made – harder task more likely to rely on stereotypes to simplify the task Target was Hispanic or ethnically non-descript After reviewing evidence, pps made both judgements
567
Bodenhausen and Lichtenstein predictions
Pps faced with complex task (guilt) would use stereotype to simplify the task, meaning… Higher guilt/aggressive/likelihood of future criminal assault judgements if target was Hispanic than non-descript
568
likelihood of future aggressiveness
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 4.77 (no difference) Guilt judgement objective (hard): Hispanic = 4.19 vs. Nondescript = 3.28 (p. < .10) Hypothesis supported?
569
likelihood of guilt
Trait judgement objective (easy): Hispanic = 4.70 vs. Nondescript = 4.97 (no difference) Guilt judgement objective (hard): Hispanic = 5.27 vs. Nondescript = 3.38 (p. < .05) Hypothesis supported?
570
likelihood of future criminal assault
Trait judgement objective (easy): Hispanic = 4.22 vs. Nondescript = 3.67 (no diff.) Guilt judgement objective (hard): Hispanic = 3.96 vs. Nondescript = 2.92 (p < .05) Hypothesis supported?
571
Macrae, Milne and Bodenhausen (1994)
Dual task paradigm Study 1: pps formed impressions of targets while simultaneously monitoring prose passage (Indonesia) Half got name (Julian), stereotype label (doctor) plus traits, half got name plus traits (no stereotype label) Rationale – when there’s a stereotype label present you can organise the information around it more easily (and if this is so, have attention left over to do something else…)
572
stimuli used (name, label, traits)
In half trials stereotype label was present, in half it was absent
573
Macrae, Milne and Bodenhausen predictions
Participants in the stereotype label present condition would find it easier to form impression of target AND easier to attend to the prose monitoring task Results: improved prose monitoring performance when stereotype labels present than absent
574
distractions in the real world
If stereotypes save resources, we should be more inclined to use them when we are cognitively depleted… But what kinds of things make us cognitively depleted (lab vs. real world)
575
Pendry (1998) - overhearing juicy gossip
Participants formed impression of old lady Hilda (PC) Overheard illicit goings on in either Tesco or the Guild (juicy gossip) Ps overhearing the more relevant goings on were more distracted, and… Formed more stereotypic impressions of Hilda, remembered less about her but…remembered a lot more about the illicit goings on (m-c test)! When the mind is otherwise engaged – here, in the services of self-interest – stereotyping may be more likely
576
Pendry and Macrae (1994) p involvement with the target can affect stereotyping
Form impression of old lady Half told they would later meet and work with her – realistic to expect this could be a possibility Half told they would meet but not work with her Outcome dependency – meet and work – judged as how well do as a team – makes you outcome dependent – person will matter to you more Lower expected involvement increased stereotyping/Greater expected involvement reduced stereotyping Motivation cues us to pay attention to target in ways other factors cannot do
577
Bodenhausen (1990) - do you stereotype more at your non-optimal time of day?
Participants completed Morningness/Eveningness Q-aire (split) Non-optimal – exec function poor and more likely to rely on heuristics Given stereotype task either at optimal or non optimal time of day Those tested at non-optimal time of day stereotyped more