Summer Key terms Flashcards
(107 cards)
Market
all of the buyers and sellers that trade a particular type of product in a particular place
Market size
the total value of sales in a market over a period of time
the total number of consumers in that market
Competition
the contest between organisations that provide similar or the same products/services
Risk
When the potential outcomes of a decision are known
Complimentary goods
products which are bought and used together
External shocks
an unexpected change which takes place outside of a business and affects the economy
Seasonality
where the levels of business activity varies based on the time of year
Substitute
a product that can be used to replace another because customers see them as being very similar products
Indirect taxes
tax on goods and services rather than profit e.g. VAT
Government subsidies
any form of government support offered to producers (and occasionally consumers)
Equilibrium
when there is a balance between supply and demand, making the price stable
Price inelastic of demand
demand for the product isn’t very dependent on price
Price elastic of demand
demand for the product is very dependent on price
Inferior goods
a product that has a negative income elasticity of demand
Necessity
products/services that consumers buy regardless of the changes in their income levels
Luxury goods
demand increases more than what is proportional as income rises
Product/ service design
The process of creating a new product that will be sold by the business
Resource depletion
when natural resources are used quicker than the rate of replenishment
Recycling
the conversion of waste into renewable material
Re-use
using an item, whether for its original purpose or to fulfill a different function
Viral marketing
the use of social networks to rapidly raise awareness of a new product/service
Emotional branding
seeks to create a bond between the consumer and product by provoking an emotional response to advertisement
Price
the amount of money that is paid for a product/service
Predatory pricing
deliberately lowering prices to force another business out of the market