technology

Question 1

How do businesses use digital marketing and social media for promotion?

Answer 1

• target specific audiences
• allow targeted ads based on behaviour and search history

Question 2

what is m-commerce and why is it significant?

Answer 2

• involves purchasing goods/services via mobile phones or devices
• allows for on-the-go purchases
• increases convenience for customers

Question 2

What is e-tailing and how does it benefit businesses?

Answer 2

• refers to selling products online
• allows businesses to operate without physical stores
• can allow for lower costs and lower prices

Question 3

How can businesses use data from online activity to improve marketing?

Answer 3

• analyse browsing habits, page visits and cursor movement
• can allow for more personalised recommendations and enhance customer satisfaction

Question 4

how has technology affected traditional high street retailers?

Answer 4

• reduced demand for physical stores, leading to closure
• online competitors benefit from lower costs

Question 5

what is CAD and how does it benefit businesses?

Answer 5

• computer aided design
• allows engineers to create and edit product design digitally
• speeds up design process and reduces risk of error

Question 6

what is CAM and how does it improve manufacturing?

Answer 6

• Computer aided manufacturing
• automates production using machines
• improves efficiency and ensures consistency

Question 7

what is the role of robots in manufacturing?

Answer 7

• robots perform automated tasks
• they work faster and more accurately
• reduces risk of error and increases efficiency

Question 8

what are some benefits of using technology in businesses?

Answer 8

• improved quality
• faster innovation
• lower labour dependency
• higher productivity
• lower waste reduction

Question 9

what are some risks of new technology?

Answer 9

• requires heavy investment
• redundancies may occur
• lower staff motivation
• retraining is expensive

Question 10

how can new technology affect the workforce?

Answer 10

• workers may lose their jobs
• workers may need to be retrained
• new roles may emerge

Question 11

how can new technology affect a businesses stakeholders?

Answer 11

• employees: risk of job loss and need for retraining
• customers: better quality and convenience
• suppliers: may need to adapt
• local community: may lose jobs but gain from efficient services