Term Test 2 Flashcards
(167 cards)
What are the three keys of memory?
Encoding, Storage, and Retrieval.
What does encoding refer to?
The process of transforming what we perceive, think, or feel into an enduring memory.
What does storage refer to?
The process of maintaining information in memory over time.
What does retrieval refer to?
The process of bringing to mind information that has been previously encoded and stored.
What are the three types of encoding processes?
- Semantic encoding
- Visual Imagery
- Organizational encoding
What is semantic encoding?
Semantic encoding is the process of relating new information in a meaningful way to knowledge that is already stored in memory.
What do researchers say about semantic encoding?
Researchers have discovered that long-term retention is greatly enhanced by semantic encoding.
What does visual imagery encoding refer to?
Visual imagery encoding refers to the process of storing new information by converting it into mental pictures.
Why does visual imagery encoding work so well?
- Visual imagery encoding does some of the same things as semantic encoding. When you create a visual image, you relate incoming information to knowledge already in memory.
- When you use visual imagery to encode words and other verbal information, you end up with two mental placeholders: a visual one, and a verbal one.
What does organizational encoding refer to?
The process of categorizing information according to the relationships among a series of items.
If you memorize a bunch of different words such as apple, cherry, table lion, couch, etc. You can encode them organizationally by separating them into categories such as fruits, animals, and furniture.
What does the evolutionary perspective say about encoding?
Memory mechanisms that help us survive and reproduce should be preserved by natural selection.
What is one advantage of encoding surival-related information?
- It draws on elements of semantic, visual, and organizational encoding. All three together produce high levels of subsequent memory.
What is sensory storage?
Sensory storage is a type of memory storage that holds sensory information for a few seconds or less.
What is iconic and echoic memory?
Iconic - a fast decaying store of visual information
Echoic - a fast decaying store of auditory information.
Sensory memory gives us a _______?
smooth perceptual experience.
What is short-term memory?
Short-term memory holds nonsensory information for more than a few seconds but less than a minute.
How do make sure information enters our short-term memory?
Attention. We need to attend to information by being attentive to what we are being told. If we get distracted and shift our focus, we tend to lose that previous information.
How do we strengthen our short-term memory?
Rehearsal and Chunking.
What does rehearsal refer to?
Rehearsal is the process of keeping the information in short-term memory by mentally repeating it.
What are the common types of rehearsal?
Maintenance rehearsal - Repeating things over and over again.
Elaborative Rehearsal - a technique that involves thinking about the meaning of the term to be remembered, as opposed to simply repeating the word to yourself over and over.
What type of rehearsal is more efficient?
Elaborative rehearsal is more efficient.
What is the serial position effect?
This refers to the observation that the first few and last few items in a series are more likely to be recalled than the items in the middle.
What does the primacy effect refer to?
Refers to the enhanced recall of the first few items in the list
What does the recency effect refer to?
Refers to the enhanced recall of the last few items in the list