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Flashcards in Terminology LNWH Deck (16):

Audience response

The audience are meant to adopt the preferred reading - that this is an empowering, fun, educational program created by women for women.
They may respond with different readings (Stuart Hall) - negotiated, oppositional - depending on their background or how they view the content.



place in a particular class or group.
The podcast is categorised as "Home" and includes categories like craft, politics, etc.



There may be controversy from viewers that the podcast is aimed at certain, upper class women and cuts their demographic out. The occupations of the four women involved are almost mockingly niche and does not include any space for working class women.


Cultural circumstances

There is a lot of cultural conversation so they must be careful with what they say and assume, considering that they are predominantly white women. Especially with Brexit.


Curran and Seaton (industries)

Media controlled by a small number of firms driven by profit and power.
Concentration limits variety, creativity and quality.
Diverse patterns of ownership = more adventurous products.
Lauren Laverne has only ever worked in the BBC and worked her way up to a presenting position there.
The BBC have strict standards including PSB that they have to live up to, that would limit the content.



Digital audio broadcasting
DAB is more efficient in its use of spectrum than analogue FM radio, and thus may offer more radio services for the same given bandwidth.
he BBC launched their first DAB digital radio broadcasts in September 1995.


Digitally convergent platforms

Radio is now available on phones, not just in cars. This is an example of convergence.
The BBC as an industry is also on the TV, online and on the radio. These can all be accessed on phones.


Diverse international audience

The BBC aims to bring content to over 200 countries (BBC world news figures). This means that often their content has to be easily decoded by multiple nationalities, not just from a western/british standpoint.
This is highlighted with all the references to Denmark and Scandinavia from LNWH - although aimed at a British audience, the speakers must remain culturally sensitive.
Also available in France and Northern Europe.



The entire BBC are mandated by public service broadcast remits to provide certain content, e.g. representing britain, promoting education and learning, etc. This plus the regulation both internally and externally (ofcom) means that they are limited to relatively universal, family friendly content.


Gender bias

There are arguably problems with calling the show "women's hour" in that it excludes men and upholds stereotypes regarding what "men" and "women" would like to hear. However, it also provides a show guaranteed to be female-oriented, which many shows are not (male-dominated mass media).
Men can watch if they choose, but it provides a lighthearted hour of conversation between women, which may indeed be more attractive to a female audience.
The show itself features only females, so in this way, it is biased toward women.



Lauren Laverne is a presenter on the show. She worked her way up to the role by standing in for other presenters elsewhere on the BBC and proving herself worthy of her own show.
Previously, she has been a lead singer and guitarist in a band and featured on various talk shows on TV.


Inform, educate, entertain

This is the BBC's mission statement. LNWH arguably does this: information on the different cultures and hygge, educating people about how to greet those in different cultures and the meaning of the word to those there (not just the comoddified meaning


Lisence free funding

The BBC are funded by TV license fees in part, and the government. They have an obligation to the people to provide quality entertainment as they are being paid for.



The podcast appeals to a niche audience: Women (arguably), people that enjoy listening to conversation, like craft and political conversation and are interested in hygge.



People may take an oppositional reading to this if they believe it should not be called "women's hour". They may claim it is elitist and excludes all working class women.



Lauren Laverne has a TV and radio persona. People have a different personality on the air and it becomes something people like and expect when they see someone, e.g. people expect Ellen to be happy and funny.