test 1 Flashcards
merchandise
goods that are bought and sold
merchandising
the purchase, display, and sales of goods
merchandising plan
the types of products that a funeral director shows, their cost, and how they are displayed
examples of funeral merchandise
caskets, vaults, urns, clothes, register books, memorial cards, thank you cards (paper products), religious and fraternal items
why merchandise?
- make profit
- stay in business
- pay employees
- help economy
- offer goods to clients
why is it good to be knowledgable of your products
merchandising plan is only as good as a directors knowledge of their products
casket
rigid container which is designed for the encasement of human remains and which is usually constructed of wood, metal, or like material and ornamented and lined with fabric
coffin
a case or receptacle for dead human remains which is anthropoid in shape, widest at the shoulders, and narrowest at the feet
burial casket
a casket which is sold for the purpose of interring or entombing with the dead human remains
cremation casket
an environmentally safe casket which is designed for encasing dead human remains for cremation
rental casket
casket which is used as a temporary receptacle for the dead human remains for the purpose of visitation and funeral with the intention that the remains will be placed in some other suitable container for permanent disposition (casket is then reused)
hard wood
- trees that lose their leaves annually (deciduous)
- close grained resistant wood, usually more expensive than softwood
softwood
- cone bearing trees (coniferous)
- lighter and more easily cut than hardwood
birch
- smooth thin layer
- closed grain
- strong and dense
- heavy white wood
- furniture and kitchen cabinetry
- accepts a variety of stains
cherry
- white
- closed grain
- sapwood is white and often stained in a red hue
- relatively strong
- used in fine furniture and cabinets
mahogany
- considered premier hardwood
- expensive due to being from central america, sometimes africa
- strong wood with reddish, brown appearance and even grain
maple
- strong and fine grain
- interesting grain patterns known by description names like tiger or curly
- light, closed grain
- found in bowling alley lanes
oak
- known for strength and durability
- grain is distinct and comparatively straight
- light wood
- red and white oak comprised 1/3 of caskets sold in the US
walnut
- expensive
- brown wood
- grain pattern usually straight sometimes exhibit curly or wavy pattern
- sapwood typically creamy white
- decreasing in popularity due to expense
popular
- number of woods originate from populous (popular, cottonwood, tulip, willow salix)
- easten and central US
- rapid growth
- soft, white wood
- lots of different stains
- strong wood but quite soft for a hardwood
pecan
- selection room favorite
- grain usually straight
- medium texture with natural low luster
- heartwood tends to be light to medium brown with reddish hue
- sapwood is a paler yellowish brown
pine
- abundant
- light colored
- soft wood
- noted for twig knots, attractive feature
- low cost
- sapwood is pale yellow to nearly white
- heartwood is light reddish brown
laminates - wood veneer
created by gluing a thin layer of wood of superior value or excellent grain to an inferior wood
laminates - artificial laminates
fake wood with a wood grain appearance usually used for flooring
