Test 3 lecture notes Flashcards
(166 cards)
Types of social influence
conformity: going along and changing your behavior in order to match others
compliance: changing your behavior based on direct request
obedience: a type of compliance, going along with a request from an authority figure
Normative
Going along with the group to be liked and accepted and not rejected.
Descriptive normative influence
When you conform to what is typically done
injunctive normative influence
when you are going along with behaviors that are typically approved of
there are instances when they are the same, but there are others where they are different
rejection
fear of what happens when you stand out
what is the difference between descriptive and injunctive normative influence
???
shatter (1951)
put people into groups with a confederate, and the confederates job was to disagree with the group. they observed what happened when this confederate refused to go along with the group. Found that there were three stages of behavior. 1. argue with the outlier 2. ignore the outlier 3. if given the opportunity they would punish the outlier
What are the factors that influence normative influence
- size: the larger the group, the stronger the normative influence
(moscovivi’s theory: majority sways by size, minority sways by style) - Group unanimity: if the group is all saying the exact same thing then you are more likely to see normative influences occur, In one of the paradigms that Asch tested he gave the actual participants a teammate that also went against the group, this if someone else also disagrees with the group it will be easier
- immediacy: stronger when group pressure happens right before behavior
- social strength: if you are in a group withy people who matter with you, normative influence will be stronger
bond and smith (1996)
the Asch studies that were done in more collectivist cultures have more conformity than the studies done in individualistic cultures
informational influence
occurs because you want to be right and you assume the group is right. works off of the accuracy motivation
Normative vs informational influence
those going along with the group for normative influence will revert to their initial opinion when asked alone, those going along with the informational influence will go on and say what the group says because they truly think the group is correct
social validation
using our social connections to come to a ‘correct’ conclusion
Sherif (1935) auto kinetic effect
if you beam a dot of light onto a solid space you are going to perceive some movement in the light. There is no actual movement, it is perceived movement. He had people report what they saw individually, and then he brought them back into the lab with three other participants and had them report what they saw as well. Based on those two tactics we would not know if it is normative or observational. he then brought them back in alone to see if there motivation was observational or normative (I am not so sure this is correct)
what happens in cases with decision making during ambiguity
if there is not a clear and definitive correct answer we tend to be more risk averse and go along with the group more
crisis
during times of crisis we tend to be more risk averse and go along with the group more, this could also be because of higher rates of ambiguity during crisis
crisis and experts
when we are in a crisis we tend to look towards experts more, we assume a level of knowledge can help us avoid these negative consequences
social contagion
once one thing starts in a social group it is easy for that thing to spread across a culture like memes
mass psychogenic illness
when a biological illness seems to occur but has no biological reason nd seems to occur because of social contagion
what are three examples of mass psychogenic illness
Tanganyikan laughing epidemic: three girls in a school started laughing and could not stop. quickly it spread to other students, eventually they had to shut down the school, family members and neighbors started showing the same problem
dancing plague of 1518: from July to September there were groups of people who could no stop dancing, led to heart attacks and stroke
warren county high school: a teacher reported smelling gasoline and started getting lightheaded. This led to 99 people going to the er, and couldn’t ink any source, only those who showed symptoms smelled gas, the school then reopened and 71 people went to the er, found that symptoms were passed only by sight
make sure to know milligram well! go over the video
thanks Elias you’re the best, I believe in you!
How does the drive for consistency affect persuasion
people like to be consistent, people will go along with what you ask for with this in mind
foot in the door
when you start with a very small and reasonable request that most people are going to say yes to, but then follow it up with a slightly larger request then another and another until you get to the request you actually want. Ie, the traveling salesman who knocks on the door and just asks for a glass of water, then asks them to just try the product, then asks them to try their pitch on them, finally after being so consistent with saying yes to small asks, the salesman asks their real question and they feel stronger to answer yes because of the need for consistency.
Freedman and Fraser (1966) asked people to wear a sticker that says be a safe driver and asked the other half of the group nothing. then followed up and asked the whole group if they could put up a big ugly sign that says be a safe driver. Those who wore the sticker agreed 73% to put up the sign, those who did not get offered a sticker only 3% agreed to put up the sign
Low ball
when you get a low introductory element that has other hidden costs involved. because you have already agreed to the low ball offer, you are unlikely to change your opinion once you have been made aware of the other hidden costs
bait and switch
where you get people in the store for a really attractive offer, then switch it out to a less attractive offer. ie Black Friday sakes, they offer a ps5 for 200$ but only have like two in the store, then when you go it is sold out but you buy something else because you have already made this mental commitment to spending money and going to the store