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Pardot Specialist Questions > Test Four > Flashcards

Test Four Flashcards

1
Q

How often does Pardot sync with Salesforce?

A . 5 minutes
B . Real time
C . 10 minutes
D . 30 minutes

A

Answer: C

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2
Q

What is a good bounce rate?

A . Less than 5%
B . More than 20%
C . Less than 10%
D . More than 10%

A

Answer: C

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3
Q

The baseline grade will show on the prospect profile at all times.

A . True
B . False

A

Answer: B

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4
Q

What does Pardot sync first with Salesforce?

A . Contacts
B . Leads By default, when Pardot syncs a prospect, Pardot looks for contacts with a matching email address as first priority. If it doesn’t find any, it will look for a matching lead to sync with. If it doesn’t find one of those, either, it will create a lead.

A

Answer: A

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5
Q

What is the baseline grade assigned to a prospect?

A . C
B . D
C . B
D . A

A

Answer: B

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6
Q

What is a good default sales ready lead score?

A . 75
B . 50
C . 200
D . 100

A

Answer: D

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7
Q

What is Lead Qualification?(select two)

A . The process of determining when a prospect is ready for follow up from your sales team.
B . An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
C . The process of determining when a prospect is ready for follow up from your marketing team.

A

Answer: A, C

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8
Q

When is a prospect automatically removed from future email sends?

A . Soft Bounce
B . Hard Bounce
C . Any Bounce
D . None
E . After 5 Soft Bounces
A

Answer: B, E

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9
Q

What is an ideal Click-Through Rate (CTR)?

A . 1%
B . more than 5%
C . more than 2%
D . less than 1%

A

Answer: C

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10
Q

What are the benefits of warming up an IP address?

A . Increase Deliverability
B . Avoid IP Blacklisting
C . IPs don’t work well when cold
D . Build up email reputation

A

Answer: A, D

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11
Q 
What factors are involved with and determine email deliverability? (Choose 2)
A . Sender Policy Framework (SPF)
B . Domain Keys
C . Sender ID
D . Whitelist
E . CAN-SPAM
A

Answer: A, B

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12
Q

Identify the paid search ad platforms for which Pardot has a native integration.

A . Google AdWords
B . Bing
C . Yahoo
D . All of the Above

A

Answer: A

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13
Q

Identify three webinar connectors for Pardot

A . ReadyTalk, GoTo Webinar, WebEx
B . WebEx, JoinMe, GoTo Webinar
C . Zoho, WebEx, ReadyTalk
D . Adobe Connect, Lync, BlueJeans

A

Answer: A

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14
Q

Which Salesforce custom fields will sync with Pardot?

A . Custom Record Type fields
B . Custom Prospect fields
C . Custom Account fields
D . Custom Opportunity fields

A

Answer: B, C, D

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15
Q

Which of the following can ‘unmatch’ prospects?

A . Automation Rules
B . Dynamic Lists
C . Segmentation Rules

A

Answer: B

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16
Q

What is the main difference between automation rules and segmentation rules?

A . Segmentation rules do not run retroactively
B . Automation rules do run retroactively
C . Automation rules run continuously, segmentation rules run once.
D . Neither will ‘unmatch’ prospects

A

Answer: C

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17
Q

Form or Form Handler? I want to use progressive profiling to personalize my form.

A . Form Handler
B . Form

A

Answer: B

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18
Q

Completion Actions are retroactive.

A . True
B . False

A

Answer: B

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19
Q

Why is a reCAPTCHA displayed when I did not choose to display it?

A . At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.
B . At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.

A

Answer: A

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20
Q

Form or Form Handler? I need to be able to edit and change my form directly.

A . Form
B . Form Handler

A

Answer: B

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21
Q

Form or Form Handler? I want to use progressive profiling to personalize my form.

A . Form Handler
B . Form

A

Answer: B

22
Q

Form or Form Handler? I need data de-duplication in the CRM.

A . Form
B . Form Handler

A

Answer: A

23
Q

Form or Form Handler? I need total control over my form’s appearance.

A . Form
B . Form Handler

A

Answer: B

24
Q

Form or Form Handler? I need to maintain my current lead flow.

A . Form
B . Form Handler

A

Answer: B

25
Q

Form or Form Handler? I want to integrate with a third-party system.

A . Form
B . Form Handler

A

Answer: B

26
Q

A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

A . True
B . False

A

Answer: A

27
Q

Arrange these events in sequence:

A)	The visitor is now a prospect.
B)	A visitor submits a conversion form
C)	A cookie is applied
D)	The prospect's activity history is available to view in Pardot
E)	Visitors access your company website

A . E C B A D
B . E B A D C
C . C B A D E
D . A D E C B

A

Answer: A

28
Q

Users can be imported into Pardot

A . True
B . False

A

Answer: A

29
Q

Identify the differences between default and custom roles.

A . Default roles are included with Pardot
B . Custom roles can be edited
C . Default roles can be edited
D . Default roles can be deleted
E . Custom Roles can be created from scratch
F . Custom roles can be created from a default role
G . Default roles are included with Pardot

A

Answer: A, C, E, F, G

30
Q
  1. Which of these are default user roles?
A . Administrator
B . Admin Vacation
C . Marketing
D . Sales Manager
E . Sales Manager's Assistant
F . Sales User
A

Answer: A, C, D, F

31
Q

There are absolutely no restrictions on how you assign custom users abilities.

A . True
B . False

A

Answer: A

32
Q

New feature alerts can be found at the top of the dashboard.

A . True
B . False

A

Answer: A

33
Q

Administrators can reset passwords for users

A . True
B . False

A

Answer: A

34
Q

What information cannot be displayed as a graph (line or bar) on the dashboard?

A . Prospects Created
B . Conversions
C . Opportunities Created
D . Opportunities Lost
E . All Prospects
A

Answer: A, B

35
Q

If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?
A . Lead field
B . Contact field

A

Answer: A

36
Q

What type of fields are not supported by the Pardot sync?

A . Record Type fields
B . Formula fields
C . Number fields
D . Geolocation fields
E . Text Area (rich) fields
A

Answer: B, D, E

37
Q

What editions of Salesforce can sync with Pardot?

A . Enterprise Edition and lower
B . Standard Edition and higher
C . Professional Edition and higher

A

Answer: C

38
Q

Which is NOT a way to assign a custom role to a user?

A . Edit an existing Default Role, and it will automatically convert to a Custom Role.
B . Assign new users to a previously created Custom Roles during the import process.
C . Add a batch of existing users to a Custom Role using table actions
D . Add a user to a Custom Role directly from their User Record.

A

Answer: D

39
Q 
The 'related' tab of the prospect record displays prospects that have what in common? Choose one answer
A . Email Domain
B . Company
C . Assigned user
D . Score
A

Answer: D

40
Q

Arrange the steps to Access a Prospect Record:

A) Select Prospect
B) Mouseover Prospects
C) Click Prospect List

A . A B C
B . A C B
C . B C A
D . C A B

A

Answer: C

41
Q

You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
A . True
B . False

A

Answer: A

42
Q

Where on a prospect record would you look to see if a prospect had registered for a webinar?

A . Contents
B . Insights
C . Prospect Activities
D . Custom Fields

A

Answer: C

43
Q

What does the gear icon on the prospect list allow you to do?

A . Copy
B . Assign
C . Delete
D . Edit

A

Answer: B, C, D

44
Q

What information can you access on the Prospect List?

A . Prospect's Name
B . Prospect's Email Address
C . Prospect's Title
D . Prospect's Company
E . Prospect's Grade
F . Prospect's Score
G . Date of when prospect converted from a visitor
H . Date of prospect's last activity
A

Answer: A, D, E, F, H

45
Q

Which adheres most closely to email sending best practices?

A . When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
B . Establish a consistent, predictable cadence for your email communications.
C . Send plain text only emails in order to increase engagement rates.
D . Make sure that all emails have a high image-to-text ratio.

A

Answer: B

46
Q

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead’s Pardot information (score/grade) transferred over. How do you address this issue?
A . Pardot only shows this information on the lead record.
B . Once converted, this information shows on the account record and not the contact.
C . The administrator needs to create lookup fields on the contact to see this from the lead.
D . The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

A

Answer: D

47
Q

How can a prospect’s score be changed?

A . Through automation rules.
B . Through scoring model changes.
C . Through completion actions.
D . All of the above.

A

Answer: D

48
Q

Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
A . Only pass on leads that are very active on your site no matter the company profile.
B . Implement a blended lead scoring and grading system.
C . Automatically assign all leads to sales reps in a round-robin system.
D . Add more landing pages and forms to your site to increase the number of conversion opportunities.

A

Answer: B

49
Q

A client submits their Pardot form to test the form’s completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

A . The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.
B . The ‘email’ form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.
C . The client did not un-pause the completion actions.
D . Kiosk mode was enabled on the form, so completion actions did not run.

A

Answer: A

50
Q

What are two benefits of the engagement studio tasting experience? Choose 2 answers
A . Evaluating email template options for the program
B . Visualizing a prospect’s possible paths
C . Understanding the timeline of the program
D . Measuring a specific step’s performance

A

Answer: B, D

51
Q 
What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?
A . Rule
B . End
C . Trigger
D . Action
A

Answer: D

Pardot Specialist Questions (5 decks)

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