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Pardot Specialist Questions > Test Three > Flashcards

Test Three Flashcards

1
Q

Completion actions only affect prospects not visitors?

A . True
B . False

A

Answer: A

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2
Q

Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?
A . An Automation Rule
B . Add rules to the Pardot tracking code.
C . Completion Actions with a filter
D . Visitor Filters

A

Answer: D

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3
Q

When do prospects sync to your CRM?

A . When the prospect fills out a form on a landing page
B . When a prospect has been assigned to a user or queue.
C . When the prospect has a lead score greater than 50
D . When the prospect visits a landing page
E . When a prospect is created manually in the Pardot database.

A

Answer: B

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4
Q

What are 3 webinar connectors Pardot offers?

A . WebEx
B . Adobe Connect
C . ReadyTalk
D . GoTo Webinar
E . AnyMeeting
A

Answer: B, C, D

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5
Q

What activities are completion actions available for?

A . Custom Redirects
B . Emails
C . Forms
D . Automation rules
E . Files
F . Page actions
A

Answer: A, B, C, E, F

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6
Q

What does a marketing user have access to in Pardot?

A . Can see users and groups
B . Creating new lists, forms, landing pages and send list emails.
C . Prospect management
D . Can only import prospects
E . None of the above
A

Answer: A, B, C, D

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7
Q

What will undelete a prospect?

A . If the deleted prospect is imported into Pardot with the same email address
B . If the deleted prospect visits a web page
C . If the deleted prospect re-converts by filling out a form with the same email address - if the deleted prospect is imported into Pardot with the same email address - If the deleted prospect re-converts by filling out a form with the same email address - if the deleted prospect clicks a custom redirect - if a deleted prospect downloads a non image file - if the deleted prospect has an associated record in the CRM.

A

Answer: A, C

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8
Q

Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

A . True
B . False

A

Answer: B

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9
Q

How can an action be applied to a prospect who views a specific page of a website?

A . Through completion actions
B . Through automation rules
C . Through scoring
D . Through page actions
E . None of the above
A

Answer: D

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10
Q

How can you delete a prospect?

A . Through a completion action.
B . Through an automation rule.
C . You can’t delete prospects.
D . Through the prospect table actions. When you delete a prospect, the record is moved to the recycle bin. From the recycle bin, you can restore the prospect or permanently delete the record at any time. Deleting a prospect in Pardot does not delete the record it’s syncing with in Salesforce. You can delete a prospect in several ways.

A

Answer: D

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11
Q

Creating or marking an opportunity as lost will result in the change of a prospect’s score

A . True
B . False

A

Answer: A

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12
Q

How can you preview/test matches for automation rules before you run them?

A . Run the automation rule to see how many matches there are.
B . Use the automation preview option.
C . Create a list and see how many prospects are affected. You can preview which prospects will be matches by your Automation Rules. After creating or editing your rules, click the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time (this is very fast for most rules — often under a minute). The preview will tell you how many prospects will be matched. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule’s actions applied to them.

A

Answer: B

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13
Q

How can you ensure your email doesn’t get stuck in spam?

A . Create clear calls-to-action
B . Create mobile-friendly version of the email
C . Create a text version of the email
D . Remove the unsubscribe from the email
E . Add domain keys and SPF - create a text version - avoid spammy words in the email copy - Check image to text ratio - Add domain keys and SPF

A

Answer: C

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14
Q

Can you tie multiple Salesforce accounts to one Pardot account?

A . Yes, you can have up to 2 Salesforce accounts linked to one Pardot account.
B . No, you can only have one Salesforce connector at a time.
C . Yes, but you would need to contact Pardot Support to enable the feature for you.
D . Yes, but it’s only available to customers with the Pro Edition

A

Answer: B

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15
Q

Why should you set a form to Always Display?

A . To always show the form when someone returns to the page.
B . To get a higher form conversion rate
C . To prevent spammers from filling out the form
D . To ensure the prospect gets scored and graded.

A

Answer: A

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16
Q

How long does it take a drip program to start after unpausing it?

A . Immediately
B . Within 5 minutes
C . Within one hour
D . Within one business day

A

Answer: C

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17
Q

When are visitors converted to prospects?

A . When they run through completion actions
B . When an automation rule runs
C . When a prospect fills out a form or form handler
D . When the prospect visits a Pardot landing page

A

Answer: C

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18
Q

How do you use an automation rule to opt out prospects?

A . Change prospect field value: ‘Do Not Email’ to ‘Do Not Email
B . You can’t use an automation rule to opt-out prospects.
C . Change prospect field value to Opt-out

A

Answer: A

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19
Q

Does an automation rule ever match a prospect more than once?

A . Yes, automation rules run every time.
B . No, an automation rule will only affect a prospect one time An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

A

Answer: B

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20
Q

How can you send an automated email to a prospect after they fill out a form?

A . Using an Automation Rule
B . Using a Completion Action
C . None of the above
D . Using a Segmentation Rule

A

Answer: A, B

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21
Q

How can a Prospects score be changed?

A . Segmentation rule
B . Profile
C . Completion Actions
D . Manually

A

Answer: C, D

22
Q

What are 3 social posting connectors Pardot offers?

A . Twitter
B . Instagram
C . Facebook
D . LinkedIn
E . Snapchat
A

Answer: A, C, D

23
Q

If a prospect clicks on a custom redirect after filling out a form, will the prospect’s assigned Pardot campaign change?
A . Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.
B . No, a Pardot campaign will always stay the same since it’s a first touchpoint.
C . Yes, the Pardot campaign will change based on the page the custom redirect links to.
D . No, it’s not possible to change a Pardot campaign by clicking on a custom redirect.
E . Yes, the Pardot campaign will change based on the page the custom redirect links to. If you want to change a Prospect’s Pardot Campaign, you can accomplish it via Automation Rules, Form completion actions, and more.

A

Answer: A

24
Q

What are 2 ways to define a user’s role?

A . From the list view
B . Through an automation rule
C . During the import process
D . Directly from the user record

A

Answer: C, D

25
Q

What can the GoToWebinar connector do?

A . Register prospects for GoToWebinar events
B . Display how long a prospect watched a webinar
C . Automatically pull in prospects who exist in GoToWebinar but not Pardot
D . Display registrations and attendance as activities
E . Pulls in Pardot emails to use in GoToWebinar You can: - Register prospects for GoToWebinar events - Display registrations and attendance as activities - report on registrations and attendance - automatically pull in prospects who exist in GoToWebinar but not Pardot - Canceled registrations are not reflected in Pardot

A

Answer: A, C, D

26
Q

You want to export a list of prospects, but you only need the default fields. What can you use?

A . Use the Simple Export option
B . Use the Express Export option
C . Copy and paste the information from the Prospect table into Excel.
D . You have to export all the fields. Pardot doesn’t allow you to choose only the default fields. An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.

A

Answer: B

27
Q

How can an admin find the number of mailable prospects in their database?

A . View all Segmentation lists
B . Navigate to the prospect list and select ‘Mailable Prospects’
C . View the sync queue
D . Navigate to the overview section

A

Answer: B

28
Q

You want your Sales team to be able to send one-to-one emails in Pardot and no list emails. How can you do this?

A . Set them up as a Marketing user and then control how many emails can be sent.
B . You can’t send one-to-one emails out of Pardot.
C . Set them up as a one-to-one email user only
D . Set them up as a Sales user in Pardot Sales Sales users only have access to prospect management functionality. Sales users can send one-to-one emails to prospects, but can’t send list emails. They can view, edit, and export the prospects assigned to them.

A

Answer: D

29
Q

What report allows you to see how successful or active a form has been on your site?

A . Campaign reports
B . Landing Page reports
C . Form reports
D . Conversion reports
E . None of the above
A

Answer: C

30
Q

What happens if a prospect is removed from a drip program and later added back?

A . They will start the drip campaign again.
B . Prospects can’t be added to drip campaigns after they have been removed.
C . They will skip the first step and move to the second step.
D . They will resume the drip where they left off

A

Answer: D

31
Q

You want to track prospects that click on a banner ad. What do you use?

A . Custom redirect
B . Page actions
C . Lead scoring and grading
D . Completion actions

A

Answer: A

32
Q

You want to get some insight into a prospects score at each stage in their lifecycle. What Pardot report can you use?

A . Form report
B . Conversions report
C . List email report
D . Prospect lifecycle report

A

Answer: D

33
Q

A user needs to be able to import and export lists. What user role do you give them?

A . Marketing
B . Sales Manager
C . Sales
D . None of the above

A

Answer: A

34
Q

What does the Data.com connector allow you to do?

A . Sync all your prospects to Salesforce
B . Connect with your meeting software
C . Quickly jump into the Data.com results for a prospect or their company

A

Answer: C

35
Q

What is tracked by the custom email links generated by Pardot?

A . Link clicks
B . Page visits
C . Email opens
D . Form completions
E . Unsubscribe
A

Answer: A, B, C

36
Q

The Pardot prospect audit capabilities can list all the data that was obtained by Pardot and how the data changes as the prospect interact with your emails, website, and CRM sync.
A . True
B . False

A

Answer: A

37
Q

A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
A . True
B . False

A

Answer: A

38
Q

What are the key technical items required to set up during implementation?

A . Tracking Code
B . Email Authentication
C . CNAME
D . IP Whitelisting
E . Using Custom Fonts
A

Answer: A, B, C, D

39
Q

What is the best practice when users leave the company and have assigned prospects?

A . Reassign all prospects in the CRM
B . Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.
C . Delete the user from Pardot
D . All of the above
E . A & B
A

Answer: C -> incorrect

40
Q

What are the limitations of connecting Pardot to a Salesforce Sandbox account?

A . If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.
B . Pardot can’t ‘wipe’ data, so you will need to manually delete any prospects and data that is brought into your Pardot account from the sandbox connector before enabling the connector for your production instance.
C . You cannot sync with a sandbox at all

A

Answer: A, B

41
Q

What are the daily system generated emails?

A . Daily prospect activity emails (for all prospects)
B . Daily prospect activity emails (for my prospects)
C . Daily visitor activity emails
D . Prospect assignment notification
E . Daily prospect assignment emails
F . Weekly search marketing email (sent on Mondays)
G . Starred prospect activity alerts

A

Answer: A, B, C, E

42
Q

What information can you find about your competitors in Pardot?

A . Alexa rank
B . BBB score
C . News article mentions
D . Number of inbound links
E . Number of indexed pages
A

Answer: A, D, E

43
Q

You can set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.
A . True
B . False

A

Answer: A

44
Q

What could cause standard sync actions from occurring?

A . A large sync queue
B . Connector is not verified or has become unverified
C . Salesforce API limit has been reached
D . All of the above

A

Answer: D

45
Q

You can set up Pardot yourself to sync with Person Accounts.

A . True
B . False (you need to contact Pardot support to enable this functionality)

A

Answer: B

46
Q

By default (using business accounts) Pardot creates new records as:

A . Leads
B . Contacts

A

Answer: A

47
Q

By default Pardot will sync with what types of accounts in Salesforce?

A . Contact Accounts
B . Lead Accounts
C . Persons Accounts

A

Answer: A

48
Q

Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.
A . True
B . False

A

Answer: A

49
Q

When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?
A . The last campaign of the last contact associated with the opportunity
B . The first campaign of the first contact associated with the opportunity
C . The first campaign of the last contact associated with the opportunity
D . The last campaign of the first contact associated to the opportunity.

A

Answer: B

50
Q

If the information in Salesforce differs from the information in Pardot, by default what information will be kept?

A . The information in Salesforce will override the information in Pardot
B . The information in Pardot will override the information in Salesforce
C . All information will be kept, which may result in two records for one person
D . The differing information will be deleted from both Salesforce and Pardot, which may result in blank records

A

Answer: A

51
Q

What is required for a record in salesforce to be synced or created as a prospect record in Pardot?

A . Name
B . Company
C . Phone
D . Email address

A

Answer: D

Pardot Specialist Questions (5 decks)

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