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Pardot Specialist Questions > Test Two > Flashcards

Test Two Flashcards

1
Q

Which three activities would make a prospect active? Choose 3 answers
A . Sending an email to their assigned user
B . Submitting a Pardot form
C . Clicking on a custom redirect
D . Opening a Pardot email
E . visiting a Pardot-tracked page

A

Answer: B, C, E

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2
Q 
LenoxSoft needs their form to post directly to a third-party platform as well as Pardot upon submission. Which Pardot tool should they use?
A . Dynamic Content
B . Form Handler
C . Custom Redirect
D . Pardot Form
A

Answer: B

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3
Q

The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.
Which Pardot feature of email flow could be used to run these tests?

A . Create a static list of approved users to use as the recipient list in the sending tab.
B . Create a dynamic list of approved users to use as the recipient list in the sending tab.
C . Create a test list of approved users to use in the testing tab of the email flow.
D . Create a one-off email test send by entering an email address in the Send to Individual Emails section of the testing tab.

A

Answer: C

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4
Q

Which two Salesforce features allow a view of a prospect’s Pardot landing page submission activity on the syncing contact?

Choose 2 answers

A . Pardot landing pages related list section
B . Engagement History component
C . Pardot Activities Visualforce page
D . Salesforce Activities section

A

Answer: C, D

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5
Q 
What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?
A . reCAPTCHA
B . Kiosk/Data Entry Mode
C . Progressive Profiling
D . ''Not you''? Link
A

Answer: B

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6
Q

A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers

A . Check the Profile tab to make sure the prospect has the right drip program profile.
B . Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
C . Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.
D . Check the Overview tab to determine whether the prospect is unmailable.
E . Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.

A

Answer: B, D, E

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7
Q

The drip program ‘New Client Onboarding’ is set to ‘Only send emails during business hours (10am - 4pm M-F).’ The drip logic is outlined below:Start Step 1: Send email ‘Welcome.’Step 2: Pause 3 days.Step 3: Send email ‘Getting Started.’Step 4: Pause 7 days.Step 5: Send email ‘Tech Setup.’Step 6: Pause 7 days.Step 7: Send email ‘Complete Configuration.’ EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email ‘Getting Started’ be received by the prospect?
A . The prospect will receive the email Monday.
B . The prospect will receive the email Friday.
C . The prospect will receive the email Tuesday.
D . The prospect will receive the email Saturday.

A

Answer: A

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8
Q

How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us form receive a follow- up email each time he or she submits?
A . Send using the form’s completion actions.
B . Send using a segmentation rule.
C . Send using an engagement program.
D . Use a dynamic list to use as a recipient list on an email send.

A

Answer: A

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9
Q

Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

A . Submitting a form on a landing page.
B . Matching an automation rule.
C . Viewing more than one web page.
D . Clicking on a tracked link in an email.

A

Answer: A, D

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10
Q

What would make the Salesforce connector become unverified?

A . The Salesforce account has reached the limit of the number of lead or contact records that could be created
B . The Pardot account has reached the limit of the number of prospect records that could be created
C . The connector user’s Pardot password was changed
D . The connector user’s Salesforce password was changed If you change the username or password the connector won’t work. Update the details in Pardot and re-verified the connector.

A

Answer: D

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11
Q

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

A . Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
B . Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
C . Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
D . Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

A

Answer: A

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12
Q

What information is required when creating a prospect manually?

A . Campaign, Company, Email, Score
B . Account, Email, Profile, Score
C . Campaign, Email, Full Name, Profile
D . Campaign, Email, Profile, Score

A

Answer: D

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13
Q

Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
A . Create a special campaign to track pricing pageviews
B . Create a Page Action set to Tag prospects as having viewed it and add them to a list
C . Create a Form with a Completion Action to send a pricing sheet
D . Create a Dynamic List based on page view to segment automatically

A

Answer: B

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14
Q

Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?

A . Page action
B . Custom redirect
C . Campaign tracking code
D . Landing page

A

Answer: B

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15
Q

An Administrator wants to have a thank you email sent after the form on the ‘‘Request a Demo’’ landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?

A . Configure an autoresponder email to send as a completion action when the ‘Request a Demo’’ landing page has been submitted.
B . Configure an automation rule to send the email when ‘‘Request a Demo’’ form has been successfully completed.
C . Configure a segmentation rule to send the email when ‘‘Request a Demo’’ landing page has been successfully completed.
D . Configure an autoresponder email to send as a completion action when the ‘‘Request a Demo’’ form has been submitted.

A

Answer: D

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16
Q

What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field? Choose 2 answers

A . Adjust the lead settings in Salesforce.
B . Add a new lead record type in Salesforce.
C . Add a new custom contact field in Salesforce.
D . Add a new custom lead field in Salesforce.

A

Answer: C, D

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17
Q

Which two events allow for a prospect’s Pardot campaign to be set? (Choose two answers.)

A . When new prospects are imported into Pardot via a .csv file.
B . When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.
C . When prospects are added to a static list.
D . When a profile is associated with the prospects.

A

Answer: A, B

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18
Q

What is the process to add a prospect who visits a pricing page to a list?

A . Create a page action
B . Create a segmentation rule
C . Use a Tag
D . Create an automation rule ***remember that the page should contain Pardot tracking

A

Answer: A

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19
Q

Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

A . Landing page error
B . Unsubscribed from email
C . Assigned to a user
D . Webinar attended
E . Form submission
A

Answer: A, D, E

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20
Q

What user role must a Pardot user have in order to verify the Salesforce connector?

A . Sales manager
B . Sales
C . Marketing
D . Administrator

A

Answer: D

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21
Q

What does Pardot use to track HTML email opens?

A . A tracking link is used as soon as a prospect clicks to open the email.
B . A tracking pixel loads on HTML emails when images are downloaded.
C . Opens are only tracked if a link is clicked; otherwise they are NOT tracked.
D . A tracking pixel loads on text emails when images are downloaded.

A

Answer: B

22
Q

What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?

A . The Pardot sync checkbox is checked
B . The first and last name fields are not empty
C . The Pardot URL field is not empty
D . The lead/contact URL in Salesforce contains ‘Pardot’

A

Answer: C

23
Q

What is a difference between a dynamic list and a static list?

A . You cannot manually update list membership of a static list but you can manually update list membership of a dynamic list
B . You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list
C . You can add an action to a dynamic list that will trigger when a prospect is added but you cannot add an action to trigger on a static list when a prospect is added
D . Dynamic lists are retroactive while a static list cannot be retroactive

A

Answer: B

24
Q

An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn’t be able to get added back to it.
What is a recommended way to create this type of list?

A . Use a completion action on the form to automatically add anyone who completes it to the list.
B . Use a dynamic list that matches prospects as they complete the form.
C . Use an automation rule where prospects who complete the form will match the rule once and be added to the list.
D . Use table actions to add prospects who have completed the form to the list.

A

Answer: C

25
Q

What triggers a prospect record to sync from Pardot to the CRM? Choose 2 answers

A . Landing page submission
B . Mapping new custom fields
C . Form submission
D . Opening an email

A

Answer: A, C

26
Q

How many CRM connectors can a Pardot instance have verified at one time?

A . 1
B . 2
C . 5
D . Unlimited

A

Answer: A

27
Q

A form is created to automatically register prospects to a webinar upon submission. Which automation tool should be used to accomplish this?
A . Adding a completion action to register prospects on the form.
B . Creating a segmentation rule to register prospects based on the form submission.
C . Creating an automation rule to register prospects based on the form submission.
D . Adding a form completion action as criteria for a dynamic list to be used as a recipient list.

A

Answer: C

28
Q

Which two actions can be used to change a prospect’s Pardot campaign? (Choose two answers.)

A . Create an automation rule to change Pardot campaign for prospects meeting certain criteria.
B . Add the prospect to a static list.
C . Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria.
D . Manually change the prospect’s Pardot campaign when editing the prospect record.

A

Answer: A, D

29
Q

On which two types of domains does Pardot set cookies? (Choose two answers.)

A . Pardot domains
B . Tracker domains
C . Mobile domains
D . Social media domains

A

Answer: A, B

30
Q

Which two Facebook accounts can be posted to using the Pardot Facebook connector? (Choose two answers.)

A . Video Pages
B . Linked Instagram Pages
C . Company Pages
D . Personal Pages

A

Answer: C, D

31
Q

Which Salesforce field type is unsupported for syncing with Pardot?

A . Lookup
B . Picklist
C . Number
D . Formula

A

Answer: A

32
Q 
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
A . The Dashboard
B . The Sent Emails Page
C . The System Preferences Page
D . Admin-Domain Management
A

Answer: D

33
Q

A custom redirect has a completion action to add a tag of ‘‘clicked’’ to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)

A . Bob’s prospect record will have a tag of ‘‘clicked’’ applied to it.
B . Bob’s prospect record will show him clicking on the link and filling out the form.
C . Kate’s prospect record will show her clicking on the link and filling out the form.
D . Kate’s prospect record will have a tag of ‘‘clicked’’ applied to it.
E . Bob’s visitor record will have a tag of ‘‘clicked’’ applied to it.

A

Answer: B, C, D

34
Q 
An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?
A . Static list
B . Dynamic list
C . Completion Action
D . Automation Rule
A

Answer: B

35
Q 
Which three variable tags can be used on layout templates for landing pages? (Choose three answers.)
A . %%description%%
B . %%name%%
C . %%title%%
D . %%form%%
E . %%content%%
A

Answer: A, C, E

36
Q

Which three user role security limits can be added to an individual user account? (Choose three answers.)

A . Max number of emails the user can send.
B . Max number of prospects the user can manually delete.
C . Max number of records a user can import.
D . Max number of prospects the user can manually create.
E . Max number of prospects the user can export.

A

Answer: A, C, E

37
Q

How many times can one automation rule match an individual prospect?

A . 2
B . 3
C . 1
D . 4

A

Answer: C

38
Q

What is the limit of social posting connectors you can create in your Pardot account?

A . Five accounts per platform
B . One account per user role, per platform
C . There is no limit of accounts per platform
D . One account per platform

A

Answer: C

39
Q

What should you do when multiple users are editing an email template at the same time?

A . Multiple users cannot edit the same email template at the same time
B . Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ‘ someone else edits it
C . Update the same draft at the same time since the system will recognize updates made by both users
D . Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

A

Answer: B

40
Q

If a form is added to a landing page, where will the submissions be reported?

A . On the landing page
B . On the form
C . On the landing page’s layout template
D . On the form’s layout template

A

Answer: A

41
Q

What does the Google Analytics connector allow Pardot to do?

A . Update the conversion field in Google Analytics.
B . Sync prospects with Google AdWords.
C . Send emails to prospects from Gmail.
D . Append UTM parameters to a prospect record.

A

Answer: D

42
Q

What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

A . Use a dynamic list.
B . Use a completion action.
C . Use an automation rule.
D . Use a segmentation rule.

A

Answer: D

43
Q 
Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)
A . Unsubscribing from an email
B . Printing an email
C . Clicking a link in an email
D . Opening an email
E . Forwarding an email
A

Answer: A, C, D

44
Q

LenoxSoft’s marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Pardot Administrator take to automate this process? Choose one answer
A . Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
B . Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.
C . Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
D . Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

A

Answer: C

45
Q

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer

A . Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
B . Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
C . Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than
:: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.
D . Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re- engage prospects

A

Answer: A

46
Q

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this? Choose one answer
A . Automation rule and completion action
B . Segmentation rule and completion action
C . Dynamic list and automation rule
D . Completion action and dynamic list

A

Answer: A

47
Q

When prospects register via a Pardot form, they will still receive GoToWebinar’s reminder and registration emails.

A . True
B . False

A

Answer: A

48
Q

A client wants to submit data to Pardot as well as their own database. What do you recommend they use?

A . A third party tool 
B . This is not possible
C . Pardot API
D . Data.com connector
E . Pardot form handlers
A

Answer: E

49
Q

How can you set a prospect’s first touch campaign?

A . Using automation rules.
B . Using completion actions
C . None of the above
D . Using segmentation rules.

A

Answer: B

50
Q

Completion actions only affect prospects not visitors?

A . True
B . False

A

Answer: A

Pardot Specialist Questions (5 decks)

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