test2

Question 1

blog

Answer 1

a journal like web stie with continuing narrative, generally personal in nature, on a narrow subject. short for web log

Question 2

spam

Answer 2

email messaging send indiscriminately to large numbers of recipients

Question 3

behavioral targeting

Answer 3

using personal information and patterns in activities to match advertisements with potential customers

Question 4

passed links

Answer 4

references to web sources shared among computer users

Question 5

walled garden

Answer 5

early business model for online portals with access to limited mostyl to proprietary content

Question 6

user-generated content

Answer 6

internet messages that originate with an individual to communicate directly with a mass audience

Question 7

search engine

Answer 7

tool to identify and rank web sites by key terms

Question 8

news hole

Answer 8

space for news in a newspaper after ads are inserted; time in a newscast for news after ads

Question 9

Aggregation sites

Answer 9

News sites that regurgitate news compiled from elsewhere or that offer pass through links to other sources

Question 10

Watchdog function

Answer 10

The news media role to monitor the performance of government and other institutions of society

Question 11

Watergate

Answer 11

Nixon Administration scandal

Question 12

Objectivity

Answer 12

A concept in journalism that news should be gathered and told value-free

Question 13

Soft News

Answer 13

Geared to satisfying audiences information wants, not needs

Question 14

Yellow Journalism

Answer 14

Sensationalized news accounts

Question 15

Genre

Answer 15

Broad thematic categories of media content

Question 16

Rockabilly

Answer 16

a splicing of rock n roll and hillbilly used for early rock music

Question 17

Kitsch

Answer 17

Pejorative word for trendy, trashy, low art

Question 18

Studio System

Answer 18

A production line movie system devised by hollywood in the 1920s

Question 19

Auteur

Answer 19

A filmmaker recognized for significant and original treatments

Question 20

Highbrow

Answer 20

The high art favored by elitists generally can be identified by its technical and thematic complexity and originality

Question 21

Pornography

Answer 21

Sexually explicit depictions that are protected from government bans

Question 22

Mediated Performance

Answer 22

A performance modified and adjusted for delivery to an audience by mass media

Question 23

Popular Art

Answer 23

Art that tries to succeed in the marketplace

Question 24

Astroturfing

Answer 24

a pseudo grassroots campaign, usually in politics; a take-off of the brand name for an artificial grass product

Question 25

Lobbying

Answer 25

Influencing public policy, usually legislation or regulation

Question 26

Dialogic theory

Answer 26

dialogue based approach to negotiating relationships

Question 27

social darwinism

Answer 27

application to society of darwin's survival of the fittest theory

Question 28

Public relations

Answer 28

a management tool to establish beneficial relationships

Question 29

Greenwashing

Answer 29

hiding environmental abuses while claiming to be eco-friendly

Question 30

News Release

Answer 30

a tool in public relations to provide information or promotion in news media

Question 31

Whitewashing

Answer 31

covering up

Question 32

ad clutter

Answer 32

so many competing ads that all lose impact

Question 33

branding

Answer 33

enhancing a product image with a celebrity or already established brand name, regardless of any intrinsic connection between the product and the image

Question 34

Shelf life

Answer 34

How long a periodical remains in use

Question 35

Stealth ads

Answer 35

advertisements, often subtle, in nontraditional, unexpected places

Question 36

media plans

Answer 36

lay out where ads are placed

Question 37

infomercial

Answer 37

program-length broadcast commercial

Question 38

positioning

Answer 38

targeting ads for specific consumer groups

Question 39

Margin of error

Answer 39

percentage that a survey may be off mark

Question 40

quota sampling

Answer 40

demographics of the sample coincide with those of the whole population

Question 41

cohort analysis

Answer 41

demographic tool to identify marketing targets by common characteristics

Question 42

confidence level

Answer 42

degree of certainty that a survey is accurate

Question 43

sample size

Answer 43

number of people surveyed

Question 44

ratings

Answer 44

measurements of audience broadcast size

Question 45

sweeps

Answer 45

when broadcast ratings are conducted

Question 46

browser

Answer 46

software to navigate the internet to countless websites