The Mirror Flashcards
Who owns the Mirror and the newspaper’s political leaning?
The Mirror is left leaning, and is owned by the conglomerate Reach Plc
Reach Plc is a horizontally integrated conglomerate, how is this positive in terms of industry?
It means Reach Plc maintains its position as the leader in the market, buying out the competition meaning the conglomerate has a large amount of power
What caused newspaper companies such as The Mirror to diversify?
Since 2000, the physical sales of newspapers has gone down by half as audiences demand/engagement with physical news decreased. As a result of this Newspaper companies, began to diversify moving onto social media/websites etc.
What are the positives impacts of media diversification?
Larger audience reach, Costs less to create digital content than physical
How does the Mirror link to Hesmondhalgh?
Links to how conglomerates move across different platforms and industries which maximizes audiences
How does the Mirror link to Curran and Seaton?
Links to Curran and Seaton, as the Mirror releases a large concentration of content of news online linking to creativity being inhibited
