The rebranding process and players in rural places Flashcards

1
Q

What is a built up area?

A

land with houses, services etc that are joined together and where the gap between the developed land is <20m

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2
Q

What is a city?

A

a large settlement depending on service and knowledge industry combined with manufacturing. Aggregation of places

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3
Q

What is a dormitory village/commuter village?

A

settlements where the pop is socially urban and works in nearby urban areas

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4
Q

What is exurbia?

A

those areas beyond the urban area that house people who live mainly in rural surroundings but work in urban areas. BEYOND SUBURBS

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5
Q

What is a rural settlement?

A

village, hamlet and or isolated farms in the countryside formally associated with primary employment

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6
Q

What is a suburb?

A

area of mainly residential units that have been developed around the core of a town or city

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7
Q

How can the UK governing bodies be split?

A
  • Counties
  • Non-metropolitan borough
  • Unitary authorities
  • London boroughs
  • Metropolitan boroughs
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8
Q

What is a county?
Give a short history

A
  • regions of the UK that are used as local government areas
  • normally both a county and district council

HISTORY:
- shires - administrative areas created by Anglo-Sax
- changed to counties after Normans. French word
- Each one now has a ‘capital’ - county town
- councils deal with issues e.g. services

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9
Q

What is the difference between county and district councils?

A

COUNTY: public services
- edu
- services

DISTRICT:
- waste etc

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10
Q

How are non-metropolitan boroughs governed?

A

Either 2 tier (county and district) or unitary authority

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11
Q

What is a unitary authority?

Give an example

A
  • governing body responsible for all local government functions in the area

e.g. Cumbria has 3, used to have 6

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12
Q

How are London boroughs governed?
How many are there?

A
  • all services are within your borough, governed seperately

32

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13
Q

What are metropolitan boroughs?

Give examples

A
  • created in 1974
  • cover 6 large urban areas outside Greater London
  • used to be 2 tier but 1986 county councils were abolished leaving them unitary authorities

e.g. Greater Manchester
Merseyside

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14
Q

What does rural mean?

A

if they fall outside of settlements with more than 10,000 resident pop, according to R-U classification
- using Census Output Areas
- relies on SPARCITY

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15
Q

What are the categories on the Rural-Urban classification?

A

Predominantly rural
Mostly rural
Largely rural
Urban with significant rural
Predominantly urban
Urban with city and town
Urban with minor conurbation
Urban with major conurbation

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16
Q

What are the two distinctions in Mostly Rural?

A

RURAL PRETTY
- dead during week
- busy in summer/holidays
- second homes/holiday homes
- seasonal jobs
- schools/local services shut

RURAL UGLY
- no jobs
- depopulation
- school shuts
- boarded up housing
-rural poverty

17
Q

What settlements are in Largely Rural?

A

DORMITORY SETTLEMENTS
- people spend most days/life in urban areas, evenings and weekends in village

18
Q

What settlements are in Urban with Significant Rural?

A

SMALL TOWN/CITY
- some amenities
- suburbs and exurbs
- maybe some commuting to dormitory settlements

19
Q

What is a declining population structure in a rural area?

A
  • out migration and loss of productive element makes the place decline

AGEING POP PYRAMID

20
Q

What are the consequences of a declining population structure in a rural area?

A

PUHD
pink unicorns hate doritos

  • POPULATION: is old and of limited means
  • UNECONOMIC: lack of housing/employment making people move away means services become uneconomic e.g. buses, schools, PO. This leads to further out migration
  • HOUSES = second homes = seasonal ghost towns
  • DEPRIVATION: people cannot move away and so live more restricted lives
21
Q

What is an expanding population structure in a rural area?

A
  • new in-migration, which, because of the age profile, is providing further natural increase
22
Q

What are the consequences of an expanding population structure in a rural area?

A

PHSCVDC
pink hippos sing carefully vultures don’t care

  • PRESSURE ON KEY SERVICES: such as school/health
  • HOUSING ESTATES: creates new ‘small’ housing estates, often executive houses that locals cannot afford (RURAL SPRAWL?)
  • SERVICES: little impacts on village services e.g. shops/garages beacuse newcomers rarely use them but they do use the PUBS
  • CONGESTION: increased traffic congestion especially at peak times - new families have 2-3 cars
  • VILLAGE LIFE: some new villagers contribute to aspects of village life e.g. parish council, WI, church but most don’t
  • DORMITORY VILLAGE: turns into dormitory villages with little traffic during the day
  • CONFLICT: conflicts can occur between trad. villagers and newcomers - trad. villagers feel their values not respected
23
Q

What is a sparse area?

A

an area with a low density of dwellings

24
Q

What is the rural idyll?

A

media presenting a nostalgic version of the countryside, and these perceptions have led to imaging of places

e.g. film/play War Horse, Downton Abbey, Doc Martin, Beatrix Potter books, Railway Children
- dramatic increase in visitor numbers to village when the show started to air 2004 onwards

25
Give example characteristics of the rural idyll
Rolling countryside Beauty Big thatched cottages Safe, low crime Nature and bird sounds Children playing Summer fairs Traditionally pretty Small lanes Quiet and peaceful, away from the rat race
26
Give some examples of traditional jobs in rural areas
Farmer Blacksmith Dry stone walling Post man Bakers
27
What characteristics do different rural places share?
APPSDBV apps don't bring value - AGEING POPS: e.g. 2011-21 Cornwall 25% increase in people 65+, compared 1.7% 15-64 - POVERTY - >1/2 rural pop experience it 1991/2008 - POLITICS: hard to be heard in national politics, vulnerable to effects of external decisions - SMALL: pop, jobs, businesses. Few large employers - DIVERSE ACTIVITIES: 90 creative micro-clusters across England but natural assets too (farming, forestry based on attractive local landscape) - BATTLE: low skill/wage - limited training, seasonal jobs - VALUE: high environmental value/low economic
28
What causes rural poverty?
- Cost of Living - wages 6% lower than urban - lack of public transport - poor broadband connectivity - more older people - loneliness and isolation (lack of driving) SPARSE POP = FEWER PEOPLE TO SPLIT BILLS - council tax higher - energy cost 10% more - distribution
29
Why can Cost of Living be higher in rural areas?
- bigger, older, draughty, poorly insulated houses - higher travel costs - higher fuel costs (vehicles and heating) - cost of houses 39% higher - except London
30
Give some differences in cost between urban and rural areas
Average wage is 20% less in rural areas than in cities or larger towns Weekly transport costs - rural £114 - urban £80 Weekly food shop - rural £71 - urban £61 % within 4km supermarket - rural 44% - urban 100%
31
What is rural rebranding?
Trying to reimage a place around the themes of literature, heritage, adventure or specialist products to make the area appealing
32
Give examples of rural rebranding
- Kielder Water and Forest Park - Bronte Country: Haworth - Goathland (Media Tourism) - Game of Thrones
33
Give and explain 2 examples of media tourism in rural rebranding
GOATHLAND - Hogsmeade, Harry Potter NORTHERN IRELAND/CROATIA - Game of Thrones - tours of filming etc
34
What effects can rural rebranding have on people?
- plays on the past images of a place - Habituation or NIMBYism - harnesses a sense of community spirit by encouraging volunteers in place of local gvmt services e.g. meals on wheels
35
What is habituation/NIMBYism?
when people are attached to momories of a past 'golden age' and they want their village to remain the same as it once was
36
ARRAN: what are the conditions for rural rebranding through tourism?
INTERNET TECHNOLOGY - W. Sco has good broadband connections due to early investments by BT and local agencies - island tourist businesses can take online sales/bookings from all over the world easily - CONVENIENT PRIVATE SECTOR INVESTMENT - major operators e.g. Auchrannie hotel and Balmicheal Visitor Centre have much to lose if tourit numbers drop - these key players help get smaller businesses involved with the new rebranding effort - HELPS EVERYONE PHYSICAL GEOGRAPHY - world-class geology: batholith, raised beaches, glaciated valleys, folded bedrock, dinosaur footprint - botanical and archaeological diversity - perfect backdrop for 'pay-to-play' activities e.g. helicopter tours - DESIRABLE AND PRETTY LOCAL GOVERNMENT - concern about local incomes, seasonal unemployment and out-migration of young people has led financial support for new strategies that promise to bring jobs for everyone - HELPS EVERYONE