THE SOCIAL ENVIRONMENT - DEMOGRAPHIC CHANGE Flashcards
What is the social environment
The social environment refers to the beliefs, customs, culture, concerns and common behaviours present in a particular community.
What are changes in the UK social environment
Ageing population and increases in life expectancy
Increasing ethnic diversity
Young people living with parents for longer
Increasingly secular
More individualism
Increasing concern for ethical production
Fitness/ healthy eating/ lifestyle
What are demograohic changes
Ageing population in the UK - people living longer
Inward migration (immigration) to the UK
Outward migration (emigrating) from the UK
Internal migration within the UK (to SE England)
Second home ownership increasing
Young people living at home longer
What are the opportunities of demographic changes
Products to target older generation
Recruit a diverse workforce
Offering flexible working patterns
Sell a range of products targeting people from abroad - foods, communications, financial services
Products for ex-pats
