Theories Flashcards
What is Eckert and McConnel-Ginet’s Community of practice theory
that social identities often form shared collaborative goals which contribute to a community of practice
what theory did McConnel-Ginet and Eckert create
Community of Practice
who created the community of practice theory
McConnel-Ginet and Eckert
what theory did Giles create
accommodation theory
what was Fairclough’s synthetic personalisation theory
the process of addressing mass audiences as though they were individuals through inclusive language and convergence
common in advertising and institutional power
who created the synthetic personalisation theory
Fairclough
what are Fairclough’s 3 theories
synthetic personalisation
unequal encounters
informalisation
who created the unequal encounters theory
fairclough
who created the informalisation theory
Fairclough
what is fairclough’s unequal encounters theory
-that most interactions are unequal in the forms of power
-language choice is created and constrained by certain power situations and types
-he says there is a power struggle in most encounters
what is fairlough’s informalisation theory
the process of incorporating colloquial language into public forms of spoken and written discourse
- a crossing of borders between private and public
-overtime language is becoming more and more informal
who created the prestige theory
Trudgill and Lakoff
what theory did Trudgill and Lakoff create
the prestige theory
what is Trudgill and Lakoff’s prestige theory
they claimed that women use more overt prestige while men use more covert prestige in their discourse
this is outdated as we’ve seen that informality is about context not gender
who created the cooperative principle
Paul Grice
