Topic 2 Flashcards
What is competition in a market?
A: Competition refers to the number and size of sellers supplying products to a particular market. A highly competitive market has many sellers, with none dominating the market, whereas a market with limited competition has fewer sellers, some of which can influence prices and product quality
What defines a competitive market?
A: A competitive market has a large number of sellers, and no single seller is dominant enough to control prices or the quality of products
What happens in a market where competition is limited?
A: There are fewer sellers, some of which may be so large and powerful that they can influence prices and the quality of products supplied.
Why is competition important in financial services?
A: Competition ensures better pricing, improved service quality, and more choices for customers, preventing large institutions from exerting excessive control over the market
What is the balance of power between suppliers and customers in retail banking?
A: Customers, particularly individuals and small to medium sized enterprises (SMEs), have little power to influence financial service providers if they are dissatisfied with products or pricing
Why do individual customers have limited power in retail banking?
A: Because interest rates and other financial products tend to be similar across different banks, switching banks may not result in significant benefits
What can depositors do if they believe interest rates on savings accounts are too low?
A: While they can move their accounts to another bank, this may not be effective as interest rates tend to be similar. To successfully push for better rates, depositors would need to band together and form a pressure group
How can customers collectively influence banks?
A: By forming pressure groups, depositors can amplify their voices and push for better rates or services
Why is the balance of power in retail banking tilted towards suppliers rather than customers?
A: Large commercial banks and even smaller providers have significant influence over the market. Since the number of customers who complain is much smaller than those who do not, banks are not seriously challenged by customer dissatisfaction
What is ‘effective competition’ in the financial sector?
is when banks compete to serve customers well rather than exploiting customer ignorance or poor regulation. It ensures that banks provide high-quality, reasonably priced products that meet customer needs
How do banks behave in an effectively competitive market?
A: - They offer good products at reasonable prices.
• They avoid relying on customer ignorance to retain business.
• They compete to attract customers by offering the best deals.
• They do not exploit consumers in the absence of regulations
What motivates banks to engage in effective competition?
A: - Fear of losing business to competitors.
• The possibility of new rivals entering the market.
• The need to retain existing customers by offering better services and value for money
Why is customer awareness crucial for effective competition?
A: Customers must be well informed about financial products and changes in the market. They must also be willing and able to switch providers, which historically has not been common in the UK
What steps are being taken to encourage switching in the UK financial sector?
A: Measures are being introduced to make switching providers easier and to increase consumer awareness
What characterizes a situation of good competition in financial markets?
A: - A variety of providers offer choices to consumers.
• Products are well-designed to meet real customer needs and serve long-term interests.
• Interest rates and fees are fair, reasonable, and reflect actual costs without excessive profit margins.
• No undue pressure is exerted on customers to buy unsuitable products.
• Transparency ensures customers receive full, clear information about terms, conditions, and financial implications.
• No firm tries to sell products that are too expensive or unsuitable for a customer’s needs.
What role does transparency play in good competition?
A: Transparency means that customers are given clear, full information about available products, terms, and conditions, ensuring they understand what they are buying and the financial implications.
How does good competition benefit consumers?
A: It ensures that consumers have choices, fair pricing, clear product information, and are not pressured into buying unsuitable or overly expensive products.
What are the characteristics of bad competition in financial markets?
A: - Few, large, and powerful providers dominate the market, aiming solely to maximize sales.
• Firms copy each other, leading to little product differentiation.
• Some products prioritize profit over meeting consumer needs.
• Sales staff are pressured with targets, leading them to push products onto customers regardless of suitability.
• Customers receive only superficial information—attractive features are highlighted, while disadvantages are hidden in small print.
How does bad competition impact consumers?
A: It limits choice, leads to misleading product information, encourages sales-driven behavior rather than customer service, and increases the risk of customers buying unsuitable or overpriced financial products.
What is an example of bad competition in the financial sector?
A: The Payment Protection Insurance (PPI) mis-selling scandal, where firms sold flawed or unsuitable products to consumers. The scandal had long-lasting consequences, with the claims process concluding in August 2019.
What is Payment Protection Insurance (PPI), and what is its intended purpose?
Answer: PPI is a policy sold to customers who take out loans. It covers loan repayments if the borrower becomes unable to pay due to unemployment or illness.
What was the main issue with PPI policies that led to complaints?
Answer: Many PPI policies were mis-sold to customers who either:
1. Could not afford the high premiums due to low incomes.
2. Were wrongly told that they needed to buy PPI to get a loan.
3. Bought PPI but could not claim due to their circumstances (e.g., being self-employed).
How much was the estimated total value of PPI policies sold, and how much has been paid out in compensation?
Answer:
• Financial firms sold PPI policies worth approximately £50 billion.
• Billions of pounds have been paid in compensation to affected customers.
What unethical tactics did financial firms use to sell PPI policies?
Answer:
1. Pressuring customers: Some were told they could only get a loan if they bought PPI.
2. Selling to unsuitable customers: People with low incomes who couldn’t afford PPI.
3. Selling to ineligible customers: Policies were sold to those who couldn’t claim (e.g., self-employed people).