Topic 4 Flashcards
What is meant by “mass media”?
refers to a range of sources providing news and information, including:
• Television and radio (broadcast media)
• Newspapers and journals (print media)
• Websites, blogs, and social media
How do different types of media report financial stories?
A: The coverage depends on the media’s audience:
• Mainstream financial stories are reported widely across all types of media
• Smaller, technical stories often appear only in specialist media
• Some sources publish daily, others weekly or monthly
What is one benefit of the wide choice of news media available today?
A: It allows people to gather various perspectives on a story and form a balanced opinion
What is the common research approach for many media consumers?
A: Many people limit their research to:
• A single, regularly read newspaper (either print or online)
• Two or three familiar television channels
What risk arises from relying on a limited number of news sources?
A: Different media sources often treat the same issue in very different ways, based on:
• Political stance
• Economic or social agenda
• Characteristics of their target audience
How does media bias affect financial reporting?
A: Each media organization often puts forward its own subjective point of view, leading to bias in reporting
The print media
-What is the financial press, and who is its target audience?
A: The financial press targets financially literate individuals and industry practitioners. It is factual, technical, analytical, and conservative, focusing on data, graphics, and analysis to predict likely consequences of financial issues
The print media
-What characterizes the language and approach of the financial press?
A: It uses technical language and financial terminology, assuming readers understand industry jargon. It rarely questions the underlying economic model and tends to focus on business impacts rather than personal effects — for example, analyzing how unemployment affects business profits over individuals’ living standards
The print media
- What is the broadsheet press, and how does it differ from the financial press?
A: The broadsheet press e.g The Times, takes a less technical approach but offers in-depth coverage with a serious tone. It often has a political agenda and reflects those leanings in financial reporting
The print media
- What types of financial articles are common in the broadsheet press?
A: They cover two main areas:
• Macroeconomic reporting (company results, share prices, industrial news)
• Personal finance (targeting higher-income readers)
The print media
- Can you give an example of the broadsheet press’s financial reporting?
A: In January 2021, The Telegraph reported on house prices falling due to the Covid-19 stamp duty cut and identified the top five ‘value’ stocks to buy
The print media
- What is the middle-market press, and how does it balance content?
A: Middle-market papers e.g Daily Mail, offer stories that are less technical than the financial press but longer and more complex than tabloid content. They aim to inform readers without sensationalizing
The print media
- How does the Daily Mail cater to readers’ financial interests?
A: It includes a “Money” section, covering specialized topics like saving, banking, investing, pensions, and offering practical financial advice
The print media
- Can you give an example of the middle-market press’s financial advice?
A: In January 2021, the Daily Mail provided articles on the best-buy cash ISAs, tips on avoiding the stamp duty cut, and advice on getting better deals with local building societies
The print media
-What are the characteristics of the tabloid press?
A: The tabloid press, including The Sun and Daily Star, caters to readers interested in celebrity gossip and sensational crime stories rather than financial issues. Their stories are short, use idiomatic words, have a chatty and colloquial writing style, and are generally conservative in their views
The print media
- How does the tabloid press cover financial journalism?
A: They focus on media battles against high executive salaries and bonuses, labeling executives as “fat cats.” However, their priority is entertainment-based news. For example, The Sun covered facts about school meal vouchers but prioritized a story about singer Robbie Williams quarantining in the Caribbean due to Covid-19
Financial services in print media
What is the hierarchy of newspapers regarding financial services coverage?
A: There is a hierarchy based on the expected financial knowledge of their readership:
1. Financial press (e.g., Financial Times) – In-depth financial analysis
2. Broadsheet press – Serious news coverage, including finance
3. Middle-market press – A mix of entertainment and serious news
4. Tabloid press – Sensational and celebrity-focused content
How did The Sun approach financial reporting in 2014?
A: The Sun ran a series by astrologer Mystic Meg, predicting financial futures based on astrology rather than serious financial analysis. One of her predictions was:
For some lucky individuals, generous Jupiter and strict Saturn could catapult you onto the rich list. But for others, the next 12 months should be spent watching the pennies.”
This demonstrates the lack of serious financial journalism in tabloids
How does the financial press differ from tabloids in financial reporting?
A: Newspapers like the Financial Times (FT) provide in-depth financial journalism. For example, on January 8, 2014, FT covered the rivalry between Swiss banks UBS and Credit Suisse, analyzing their experiences during the financial crisis and their future prospects—topics mostly relevant to financial professionals rather than the general public
What role do magazines and journals play in financial journalism?
They are generally aimed at specific market segments, such as young women, music lovers, or anglers. Some specialize in finance, money, or investment and contain articles relevant to particular readerships
How can financial magazines and journals be accessed?
A: Many magazines and journals provide online access to their articles, either for free or for a fee. Examples of financial magazines with free-access websites include MoneyWeek and Moneywise, which offer a broad range of articles and reports on financial topics
The broadcast media
What is meant by “broadcast media” in financial journalism?
A: Broadcast media includes television and radio, offering financial reporting through news bulletins, specialist programs, and general news broadcasts
Why is broadcast media considered complex?
due to the large number of channels, each with its own agenda and target audience. Large broadcasters like BBC and Sky operate multiple channels featuring a wide range of programs, including those focused on financial matters
What are examples of 24-hour international news channels that report on financial topics?
A:
• Al Jazeera (Qatar)
• France 24 (France)
• Russia Today (Russia)
• CNN (United States)
Each of these channels features a dedicated segment on business and financial news