TRENDS Flashcards
(58 cards)
1
Q
a general development or change in a situation or in the way that people are behaving (dictionary.cambridge.org) the general movement over time of a statistically detectable change (merriam.webster.com
a topic that is the subject of many posts on a social media website or application within a short period of time (oxforddictionaries.com)
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TREND
2
Q
- People are constantly searching for unique content, and if they encounter it, there’s a greater chance of them acting on it.
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Unique content
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Q
A
4
Q
- There needs to be a simultaneous push from your group of influencers at the most ideal time to
launch your concept.
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Timing
5
Q
- If it’s not well-known, it’s not trendy; you need to make your idea the talk of the town quickly
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Vitality
6
Q
- Have credible influencers, especially artists, to promote your product.
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Compelling influencers
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Q
- Choose the best social media platform to spread your video quickly.
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Correct distribution network
8
Q
- The length of the push dictates success, bringing monetary benefits and popularity.
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Longevity
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Q
A. Elements of a trend
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- Unique content
- Timing
- Vitality
- Compelling Influencers
- Correct Distribution Network
- Longevity
10
Q
Characteristics of a Trend (Dela Cruz and Dela Cruz, 2017)
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- It has a long staying power and enjoy a long period of popularity.
- It is accepted by many industries and people
- It is rooted on people’s cultural traditions, beliefs, and values.
- It shows a transitory increase or decrease of a particular idea, event, or phenomenon.
11
Q
The Process of Identifying a Trend
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- Don’t make the search superficial.
- Find real proof.
- Avoid being self-serving.
12
Q
- a practice or interest followed for a time with exaggerated zeal (Merriam-webster.com)
- a style, activity, or interest that is very popular for a short period of time (dictionary.cambridge.org)
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Definition of Fad
13
Q
- A network is an interconnected group of people, like friends or colleagues. (Merriam-Webster.com, n.d.).
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Network
14
Q
- A strong network allows fast and efficient exchange of information and resources. (Faust,
1994)
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Strong network
15
Q
- A social network is a structure of social actors and their interpersonal relationships.
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Social network
16
Q
- Sheryl, Julius, and their colleagues form a social network in their workplace based on their personal relationships.
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Example of a social network
17
Q
- It is measured by the number of connection between actors. A collective number of peopl n a train station has lower density than people who are at a family reunion
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Density
18
Q
- Actors can establish relationships in different groups, and reciprocity in these relationships can be either symmetric (reciprocated) or asymmetric (nonreciprocated).
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Hierarchy
19
Q
- A relationship is considered complex when individuals are connected through multiple.
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Complexity
20
Q
– Interdependence promotes cooperation and creates social capital, which is essential for community progress. (Dela Cruz & Dela Cruz, 2017)
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Interdependence
21
Q
– Refers to the dependence of a phenomenon on its environment, focusing on the conditions within which social actions occur and depend on, whether institutional, social, cognitive, or cultural. (www.britannica.com)
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Embeddedness
22
Q
– The ability to understand something instinctively, without the need for conscious reasoning. (en.oxforddictionaries.com)
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Intuition
23
Q
- involving or serving.as an aid to learning, discovery, or problem-solving by experimental and especially trial-and-error methods (www.merriam-webster.com).
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Heuristic
24
Q
We settle for a decision that is “good enough” to satisfy our needs rather than seeking the best possible choice.
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Satisficing Heuristic:
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We prefer a sure, but smaller advantage or even a disadvantage, over takir isks for potentially better outcomes
Risk-Aversion Heuristic:
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We give more weight to avoiding losses than gaining, often leading to reference for the status quo.
Loss-Aversion Heuristic:
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Decisions are influenced by recent experiences or stories, leading us to expect similar outcomes.
Availability Heuristic:
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Decisions are guided by immediate emotional reactions, such as a gut feeling.
Affect Heuristic:
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: Decisions are based on associations with words or ideas, which can be beneficial or lead to poor choices.
Association Heuristic
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Decisions are made based on imagined scenarios, which can help prepare us but may also create false expectations.
Simulation Heuristic:
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: We make decisions based on the belief that what happened to someone similar to us will happen to us as well, with more relevance when the similarities are directly related to the situation.
Similarity Heuristic
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We start with a specific value (anchor) and adjust it to reach a cceptable decision, such as negotiating prices based on an initial offer
Anchoring-and-Adjustment Heuristic:
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It assesses what an entity can and cannot do, for factors both internal (strengths and weaknesses) as well. as external (opportunities and threats).
Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis
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- describe what an organization excels at and separates it from the competition.
Strengths
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- are things that stop an organization from performing at its optimum level.
Weaknesses
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– Are external factors that an organization can use to give it a competitive advantage
Opportunities
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– Refer to factors that have the potential to harm an organization.
Threats
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It examines the effects of relevant external factors, or the macro environmental factors, on what is being decided on.
Political, Economic, Social, and Technological (PEST) Analysis
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– Includes the government regulations and legal factors that affect decision-making.
Political
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– Includes factors like inflation, interest rates, economic growth, and business cycles followed in the country.
Economics
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– Includes demographics, cultural limitations, lifestyle attitude, and education.
Social
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– Includes technological advancements, role of the Internet, and popular gadgets.
Technological
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Elements of PEST Analysis
- political
- economic
- social
- technological
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• It evaluates the benefits and costs of different solutions in monetary terms. However, it may not accurately measure non-monetary factors, like health and satisfaction.
Cost-Benefit Analysis (CBA)
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This compares the cost of actions to their outcomes, often using metrics like quality-adjusted life years (QALY) or utility. For example, if two healthcare programs cost the same but one provides more QALY, it is considered the better option.
Cost-effectiveness Analysis (CEA):
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are made up of dynamic and flexible connections between individuals, groups, or organizations that operate beyond the territorial borders of a particular country. (Roger, Cohen, & Vertovec, (2001), cited in Dela Cruz & Dela Cruz, (2017)).
Global Networks
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- Global networks connect multiple countries, crossing both material and symbolic boundaries.
Global networks cross borders
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- Global networks involve long-term participation, like transnational migration or long-term international work.
Movement is long-term
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- Global networks operate beyond national borders, with members often in different locations and constantly moving.
Global networks are not confined
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Characteristics of a Global Network
Global networks cross borders
Movement is long-term
Global networks are not confined
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- It is a form of global network adopted from telecommunications systems that utilize variety of satellite, cable, and wireless technologies.
Technical global network
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- it is a form of global network that includes cross-border groups such as migrants, aid, or social workers involved in advocacy work and even professionals discussing and debating about new ideas and discoveries.
Interpersonal global network
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Types of Global Networks
Technical global network
Interpersonal global network-
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is a process of interaction and integration among people, companies, and governments of different nations, driven by trade, investment, and information technology, affecting the environment, culture, politics, economy, and human well-being"
Globalization
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- Privatization refers to the government's policy of transferring government-owned corporations to the control of the private sector.
Privatization
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- Deregulation involves reducing government control over industries like oil, water, and electricity, allowing companies to operate without government intervention as long as they provide valid reasons.
Deregulation
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- Liberalization modifies or abolishes laws that restrict imports, such as tariffs and quotas, allowing products from developed countries to enter developing nations' markets.
Liberalization
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