U1 definitions Def-Word

Question 1

a set of questions given to a group of people to find out about their opinions or behaviour

Answer 1

Survey (noun) (The survey was carried out by Warwick University.)

Question 2

to ask a large number of people questions in order to find out their attitudes or opinions .

Answer 2

Survey (verb) (Of the 100 companies surveyed, 10% had a turnover of £50m to £99m)

Question 3

the thing, person, etc. that you are paying special attention to

Answer 3

focus (The focus of recent research has been on environmental issues.)

Question 4

a small group of people that a company, political party, etc. asks questions in order to find out what they think of their products, actions, etc.

Answer 4

focus group (Consumers in focus groups said they felt pressured to buy things they didn’t want.)

Question 5

paying attention to one thing

Answer 5

Focused (He kept the discussion focused and productive.)

Question 6

how pleased customers are with a product or service.

Answer 6

customer satisfaction (The firm carried out a survey of customer satisfaction.)

Question 7

thorough, complete and considering all the details.

Answer 7

in-depth (The hospital did an in-depth study of patients’ needs.)

Question 8

another name for secondary research: It can involve analysing data that has already been published.

Answer 8

desk research

Question 9

to show or make a new product available for sale for the first time.

Answer 9

Launch (The company hopes to launch the new drug by next October)

Question 10

to choose a particular person or place to do something to, especially to attack them.

Answer 10

target (It’s clear that smaller, more vulnerable banks have been targeted.)

Question 11

the group of people that a product, service, idea, etc. is aimed at.

Answer 11

target audience/market/customer/etc. (These advertisements are aimed mainly at our target customers.)

Question 12

a small group of people who have been chosen from a larger group to give information or answers to questions.

Answer 12

sample (The sample consisted of 98 university students.)

Question 13

relating to the quality or standard of something rather than the quantity.

Answer 13

qualitative (They did a qualitative study of educational services in the area.)

Question 14

information that relates to the quality or standard of something, rather than the quantity.

Answer 14

qualitative data (The qualitative data we’ve gathered shows that the product is liked mainly by teenagers.)

Question 15

a type of market research that finds out how people feel about something or the effect that it is likely to have on them.

Answer 15

qualitative research (We regularly carry out qualitative research to generate ideas for new products.)

Question 16

relating to amounts or numbers, rather than to the quality or standard of something.

Answer 16

quantitative (They did a quantitative analysis of stock market trends.)

Question 17

information that is presented in the form of numbers or amounts.

Answer 17

quantitative data (Quantitative data should be available to managers in order to aid decision-making, planning and control.)

Question 18

a type of market research where the results can be shown in the form of numbers, percentages, etc.

Answer 18

quantitative research (Quantitative research about the success of this type of medicine is limited.)

Question 19

someone who tries out something new to determine how well it performs.

Answer 19

product tester (Product testers found the cream to be very effective.)

Question 20

the effect or influence that an event, situation, etc. has on someone or something.

Answer 20

impact (We need to assess the impact on the environment.)

Question 21

someone who answers a set of questions, especially in a survey.

Answer 21

respondent (Only 62 per cent of respondents said they were satisfied)

Question 22

to judge how people feel about something, what they are likely to do, or the e‑ ect that something is likely to have on them.

Answer 22

gauge (I looked at Chris, trying to gauge his reaction.)

Question 23

to get information from different places and put it together in one place.

Answer 23

gather (The researchers used twins to gather information on a variety of diseases.)

Question 24

realistic and likely to succeed.

Answer 24

Viable (The committee came forward with one viable solution.)

Question 25

careful examination of specific information in order to understand it better or to find an answer to a question.

Answer 25

data analysis (The study was based on research and data analysis by the Office for National Statistics.)

Question 26

the quality of being suitable or useful, especially by making something easier or saving you time.

Answer 26

convenience (Ready meals sell well because of their convenience.)

Question 27

feeling certain that something is true or good.

Answer 27

convinced ( I was firmly convinced that we were doing the right thing.)

Question 28

making you believe that something is true or right.

Answer 28

convincing (There is no convincing evidence that the tax cut will produce new jobs.)

Question 29

the opinion or feeling you have about someone or something because of the way they seem.

Answer 29

impression (When I looked around the company, I got a very good impression.)

Question 30

attractive or interesting.

Answer 30

appealing (The city offers an appealing combination of sporting and cultural events.)

Question 31

a feeling or belief about the way something should be or what it should do.

Answer 31

expectation (Did the sales report meet your expectations?)

Question 32

in a way that tells the truth.

Answer 32

honestly (We talked openly and honestly)

Question 33

1) to control a discussion between people, so that people get a fair chance to speak and discuss the right subject. 2) to make something less extreme, or become less extreme.

Answer 33

moderate (1. A leading journalist will moderate the debate - 2. He has since moderated his position on immigration.)

Question 34

someone whose job is to control a discussion between people.

Answer 34

moderator (The moderator tried to make sure everyone had a chance to voice their opinion.)

Question 35

a business activity that involves collecting information about what goods people in a particular area buy, why they buy them, etc.

Answer 35

market research (Market research showed ‘good potential’ for marketing the aftershave to Hispanic men.)

Question 36

a fact that you think about when you are making a decision.

Answer 36

consideration (Political rather than economic considerations influenced the location of the new factory.)

Question 37

[only before noun] a considered opinion, rely, choice, etc. is one that you have thought about very carefully.

Answer 37

considered (The committee is meeting to prepare a considered response to the problem.)

Question 38

the proceedings an event or a series of things that happen.

Answer 38

proceedings (At this point in the proceedings, we were offered a choice.)

Question 39

possible to achieve.

Answer 39

realistic (Is this a realistic target?)

Question 40

to state an idea or opinion, or to suggest a plan or person, for other people to consider.

Answer 40

To put forward the idea (The proposals that you have put forward deserve serious consideration. I wasn't convinced by any of the arguments that he put forward.)

Question 41

the advantages and disadvantages of something, which you consider when making a decision about it.

Answer 41

pros and cons (When you’re choosing a savings account, it is worthwhile spending some time weighing up the pros and cons of the various types of account on offer.)

Question 42

a person or company that grows fruit or vegetables in order to sell them.

Answer 42

Grower (Can the growers be persuaded to use fewer chemicals?)

Question 43

to reduce something that is di­ cult, dangerous or unpleasant to the smallest possible amount or degree.

Answer 43

minimise (also minimize) (Investing in unit trusts minimises the risks if stock markets fall.)

Question 44

to make something clearer or easier to understand.

Answer 44

clarify (clarified, clarifying, clarifies) (Could you clarify one or two points for me?)

Question 45

very important, because what happens in the future depends on it.

Answer 45

critical (Foreign trade is of critical importance to the economy)

Question 46

the process of thinking very carefully about something, and not letting your feelings or beliefs influence you.

Answer 46

critical thinking (We need to encourage critical thinking among our students.)

Question 47

in a way that shows careful thought and judgement about something.

Answer 47

critically (We teach students to think critically about the texts they are reading.)

Question 48

needing to be dealt with carefully or sensitively in order to avoid problems or failure.

Answer 48

delicate (The negotiations are difficult and delicate.)

Question 49

a situation in which someone has to leave their job, because they are no longer needed.

Answer 49

redundancy (plural redundancies)

Question 50

not necessary because something else means or does the same thing: We removed all the redundant information.

Answer 50

redundant (Two thousand workers now face redundancy.)

Question 51

the activity of buying the materials, stock, equipment, etc. that a company needs to produce goods.

Answer 51

purchasing (She is the company’s purchasing manager)

Question 52

needing to be dealt with carefully, because it may offend people or because it is secret.

Answer 52

sensitive (Immigration has become a sensitive issue.)

Question 53

in a way that is careful and considers people’s feelings.

Answer 53

sensitively (It is an issue which needs to be handled sensitively)

Question 54

a way of avoiding giving a direct answer or opinion.

Answer 54

hedging ( I notice the hedging in the report, full of "it could be" and "seems".)

Question 55

to talk or write about someone or something, especially in only a few words.

Answer 55

Refer to someone or something (In her autobiography she occasionally refers to her unhappy schooldays.)

Question 56

to agree that something is true, especially unwillingly.

Answer 56

Admit (He admitted his guilt/mistake.)

Question 57

to say or do something to make your meaning or intentions clear.

Answer 57

Indicate (Please indicate your preference on the booking form.)

Question 58

an expression to say you have the same opinion as they have.

Answer 58

To be in agreement

Question 59

an expression that can be used when you want to express that an issue or problem has been brought to attentio.

Answer 59

To raise concerns ("The rising cost of living has caused me to raise concern over how to manage my finances.".)