Unit 12 Flashcards
(13 cards)
What is a feasibility study?
It checks if a design is practical to make and test with users.
Why test prototypes with potential users?
To gather feedback and improve the design before full production.
Why is marketing important in product design?
It helps promote products, target the right customers, and boost sales.
What is brand identity?
The visual and emotional image a company presents through logos, labels, and packaging.
What does customer identification mean?
Understanding who the product is for—age, needs, lifestyle, etc.
What is corporate identification?
Consistent branding like colours, logos, and fonts used by a business
What is global marketing?
Promoting products worldwide using tech like social media and viral ads.
Why are product costing and profit important?
To ensure the product is affordable to make and brings in money.
What role do entrepreneurs play?
They take risks to launch new ideas and turn them into products.
Why do designers collaborate?
To share ideas, solve problems, and speed up product development.
What are types of collaboration systems?
Virtual (online) and face-to-face team working.
Why are good communication skills important in design?
To clearly explain ideas to clients, users, and manufacturers.
What are key presentation techniques?
• Report writing – for detailed design info
• Graphs/tables/charts – to show data
• 2D/3D sketching – for visualising ideas
• Mixed media & rendering – to enhance drawings
• Dimensioning – to show sizes for manufacture
