Unit 2 Marketing Flashcards by Adriana Slezarikova

Q

marketing mix

A

product, place, price, promotion

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Q

4 part hook model(Hooked by Nir Eyal)

A

trigger, action, variable reward, investment

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Q

This Is Marketing- Seth Godin

A

attention, trust, connection

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Q

about to happen

A

impending

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Q

significant

A

sizeable

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Q

keep

A

retain

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Q

based on evidence

A

informed decision

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Q

keeping track

A

record keeping

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Q

a new business activity that involves risk

A

business venture

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Q

ability to survive successfully

A

feasibility

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Q

types of marketing

A

traditional, outbound, inbound, digital, word of mouth, relationship

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Q

appearance

A

advent

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Q

disruption, annoyance

A

intrusive

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Q

unsolicited phone call

A

cold calling

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Q

sending many emails at once

A

email blast

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Q

to use sth to maximum advantage

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A

leverage

Q

surround

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A

encompass

Q

very concentrated

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A

laser-focused

Q

excellent, of a high quality

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A

top-hotch

Q

requirement

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A

imperative

Q

suggest

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A

imply

Q

main ideas/principles

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A

watchword

Q

sell right s to manufacturing proccesses

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A

licensing

Q

working together with another company

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A

joint ventures

company buys a local firm

direct investment

expensive goods

up-market

affordable

mid-market

essence, what makes product stand out

unique selling point

segment of a larger market

market niche

sells in large quantities

whole seller

attracted

seduced

of great energy

powerhouse

showing good judgement

discerning

domain, kráľovstvo

realm

to be tied up, ukotvený

to be anchored

giving all of one’s effort

to be intent of

make weaker

dilute