UNIT 3🤍 Flashcards
1
Q
marketing definition🤍
A
1
Q
purpose of marketing🤍
A
anticipate customers wants
satisfy customers wants
meet needs of the organisation
2
Q
what is a marketing objective?🤍
A
3
Q
sales volume🤍
A
4
Q
sales value🤍
A
5
Q
market size🤍
A
6
Q
market growth+calc🤍
A
7
Q
factors influencing market growth🤍
A
8
Q
sales growth🤍
A
9
Q
market share🤍
A
10
Q
brand loyalty🤍
A
11
Q
other marketing objectives🤍
A
12
Q
value of setting marketing objectives🤍
A
13
Q
benefits of setting marketing objectives🤍
A
14
Q
problems of setting marketing objectives🤍
A
15
Q
external influences on marketing objectives qnd decisions🤍
A
16
Q
internal influences on marketing objectives🤍
A
17
Q
market research🤍
A
18
Q
value of primary and secondary research🤍
A
19
Q
primary research🤍
A
20
Q
secondary research🤍
A
21
Q
qualitative market research🤍
A
22
Q
quantitative market research🤍
A
23
Q
market mapping🤍
A
24
sampling🤍
25
confidence interval🤍
26
interpretation of marketing data techniques🤍
27
correlation🤍
28
extrapolation🤍
29
value of technology in gathering data🤍
30
price elasticity of demand🤍
31
income elasticity of demand🤍
32
factors influencing price elasticity of demand🤍
33
limitations of price and income elasticity of demand🤍
34
market segmentation🤍
35
types of market segmentation🤍
36
benefits and drawbacks of market segmentation🤍
37
market targeting🤍
38
influences on choosing target market🤍
39
niche marketing🤍
40
mass marketing🤍
41
market positioning🤍
42
influences on choosing market positioning🤍
43
elements of the marketing mix🤍
44
influences on the elements of the marketing mix🤍
45
effects of the changes in the marketing mix🤍
46
industrial marketing🤍
47
product decisions🤍
48
boston matrix🤍
49
product life cycle🤍
50
extension strategies🤍
51
problems w predicting product life cycle🤍
52
