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Yr 12 VCD 2024 > Unit 3 Outcome 1 > Flashcards

Unit 3 Outcome 1 Flashcards

1
Q

what does contemporary design refer to?

A

Contemporary design refers tothe current and popular designs of the present time.

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2
Q

Where and when do designers work?

A

The context of when contemporary designers work refers to the time, place, society and culture which studios work in

Context is a formative factors influencing a significant part in how design problems are framed, and ideas are conceived, developed, resolved and delivered

freelance designers - on own
Design agency - large design firms
In-house design - design is completed all in the one company

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3
Q

Identify 4 contextual factors designers need to consider

A

Place – physical surroundings or conditions where a design is made and used
Time – past events, trends, styles, historical development can shape the designer’s context
Society and culture – social environment including cultural norms, values and demographics. Environmental factors such as pollution, renewable materials shape the design decisions.
Political – referring to influence of government, policies, regulations. This can shape the legal decisions designers make and define what is acceptable for designers
Socio economic – cost of materials, labour, land technology, offices impact design decisions.
Technology – the advancements in technology impacts the way designer can create design solutions.

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4
Q

What are the 3 different types of design ideas that designers create during a design proces?

A

Design ideas generated by designers are = early on and rough
Design concepts are whole ideas
Design solutions are complete are resolved ideas.

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5
Q

What is a design Specialist?

A

Specialist is an expert in the design field and have a specific area
Specialist will communicate with the designer
Specialist ensures a design is carried out to a suitable degree of quality of innovation
Specialists may work under contract or work freelance.
Specialists will usually have limited contact with the client and work with the designer.

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6
Q

What are some examples of design decisions a designers may need to make?

A

These may be:
*selecting and including appropriate imagery for a religious organisation
*selecting imagery relevant to children
*selecting typefaces and font sizes appropriate for the vision impaired
*making conscious choices to use recycled media and materials
*finding ways to work within a tight budget, such as using recycled materials and designing ways for a visual communication to have several purposes instead of creating two or more presentations
*copyright and legal obligations, such as purchasing the legal right to use a specific typeface if from a type foundry, and using resources such as photo stock companies and appropriately applying their guidelines and acknowledging all borrowed imagery.

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7
Q

How do designers evaluate design projects?

A

Design critique
Focus group
Studio discussion
Mock – up of designs
TA consumption of a product or design = sales
Interactive design = views or access timeframe to the design

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8
Q

What is the difference between function and aesthetic in design?

A

Aesthetic and functional factors that influence the selection and application of design elements and design principles.
Functional and aesthetic factors that influence the selection of preferred concepts.

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9
Q

Identify the factor of technology

A

The factor oftechnologyis often discussed in partnership with that ofeconomicsas despite the costs of purchasing improved technologies their use can lead to greater productivity through time saving in design, testing and production, cost savings gained through reduced wastage of materials and greater accuracy.

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10
Q

Identify the factor of Economics

A

Economic and financial considerations refer literally tohow much a visual communication is going to cost to design and produce

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11
Q

Identify the factor of environment

A

The chief environmental consideration issustainabilityand the impact on the environment that the production and distribution of visual communications

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12
Q

Identify the factor of Ergonomics

A

How the space is intended to be used by the TA
Configuration of space to make it functional, effective and efficient in design

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13
Q

what are the two types of decisions made by designers during the design process?

A

Creative decisions = aesthetics and style of the design – can involve in all stages of the design

Technical decisions – employ certain technologies in the design or not to use them due to

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14
Q

Identify the two different stakeholder groups

A

Stakeholder groups
Creating and defining
Client
End user
Regulatory bodies

Solving problems
Team members
Peers
Specialist

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15
Q

What is the difference between legal and ethical obligations

A

legal - must do
Ethical - should do

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16
Q

what is visual language?

A

Visual language toolbox is made up of design elements, principle, gestalt principles and the use of symbols and metaphors.

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17
Q

what contexts do environmental designers work in ?

A

In a large studio environment
Independently in a small studio
Online or in a physical space
With a range of specialists

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18
Q

Identify what it means to be a contemporary designer

A

Contemporary designers are culturally literate, socially aware and environmental responsible agents of change.
They often cross – arts practitioners
They often understand that design is influenced by life

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19
Q

Who in a designer we have looked at in the field of environments?

A

WoodMarsh Architects - based in Melbourne who have a range of specialists that work for them including, project managers, planning specialist, drafts people, engineers. They draw upon past design periods of sculpture to inspire them in the present designing world. The use sustainable design practice’s in the materials they work with for the final builds.

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20
Q

Identify the three types of printing methods used in design.

A

offset = high resoultion, mass production, cost effective, CMYK colour and can print on most materials

laser - A3 size max. medium print jobs

Inkjet - A4 size only, small print runs, one off prints only

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21
Q

Past design - how did the past effect how designers worked?

A

Manual methods were relied on
Physical media was heavily relied on
Materials – geographic location effective this
Geographical impacts - designers could only meet in person which impacted the best design being achieved. Only specialist that were available

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22
Q

present design - how do designers currently best work?

A

Design is rapidly changing
Technology – deeply embedded into our practices due to its efficiently = Low environmental impact
Designers in the early stage do still prefer to use manual methods due to it allowing the design to be authentic
Online project management software – collaboration is often online either via email or shared online that shares and stores feedback from all stakeholders
Designers can work on the project at once
Human centred design is at the heart of design
User testing and suitability is big lever in present design

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23
Q

future - how could the future impact how designers work?

A

Future design – predicting
Current trends and directions help us predict the future of design
Technology = increase focus authentic design and design collaboration, stakeholders can share and get feedback more quickly and in a more reliable way
Protypes may be able to generated more quickly and share with all stakeholders for feedback

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24
Q

What are the characteristics of field of environments?

A

Floor plans & elevations
Dimensioning
Drawing layout
Planometric
Perspective
CAD
Models (Digital and Manual)
Scale
Line conventions
Symbols
Labelling

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25
Q

What are the methods commonly used by designer in the field of environments?

A

Drawing (2D & 3D)
Printing
Digital manipulation
3D processes (construction and model making)
Collage
Photography
Prototyping

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26
Q

What design jobs do you find in the field of environments?

A

Architect
Interior Designer
Landscape Designer
Exhibition designer
Set designer
Visual Merchandiser

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27
Q

Who are the design specialists working in the field of environments?

A

Draftsperson
CAD engineer
Illustrator, Renderer
Model maker,
Laser cutter
Engineer Acoustic,
lighting, hydraulic, air-conditioning engineers
Photographer
Interior, exhibition, graphic designers
Land surveyors
Local council

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28
Q

What are some examples of presentation formats in the field of environments?

A

Floor plans & elevations
Presentation board
Digital presentation
Models

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29
Q

Identify some of the influencing factors on field of environments

A

Location
Climate
Orientation
Sustainability
Energy consumption
Usability
Aesthetics
Emotional effects
Light
Surfaces,
Voids
Materials

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30
Q

What are the contexts which designers work in environments field?

A

In a large studio environment
Independently in a small studio
Online or in a physical space
With a range of specialists

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31
Q

What are the signature ways that designers in the field of environments work?

A

Variety of software tools to create digital models of environments
Simulate lighting
CAD software – allows for both 2D an 3D drawing systems. Also can support the scheduling, quantity, volume estimates, cost and, shadow effects
Rendering software
CAD modelling software
Virtual reality software – help build client experience

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32
Q

How do designers evaluate design ideas?

A

Refine ideas and concepts to meet the needs of the user
Evaluating function of the design = durability, usability ergonomic
Evaluating the aesthetic – style, mood, feeling
Different stages of the design process needs to be evaluated.
Surveying the target audience is the simplest way of receiving feedback on the design
Self evaluation – PMI or SWOT against the needs of the brief
Stakeholders can provide specific feedback on areas the designer needs more support with

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32
Q

What are the legal obligations of a designer in the field of environments?

A

Architects in Victoria must register with the board o Victoria
Once registered as an Architect you must maintain standards of professional conduct = Architect Act

Copyright = the law automatically grants the creator of drawings and designs certain rights
Contracts between the designer and client also protect

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32
Q

What are the characteristics of the design field of interactive experiences?

A

The goal of an interactive designer is to create relevant designs that are intuitive and engaging in experience that are enjoyable for the TA

Interactive experiences focuses on the aesthetics of time, sounds, motions and space.

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33
Q

What are the materials, methods and media used by designers who work in the field of interactive experiences?

A

Methods = DIM
Media DA = website programming and coding
Materials = Screen, Touch screen , Digital interface

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34
Q

Identify design specialists who work in the field of interactive experiences.

A

User experience designers
Web designers
Mobile designers
Content strategists
Information architects
User testing specialist
user experience researcher
Web accessibility specialist
Front end developer
Web engineer
Interaction designers - work closely to identify how the user experience interacts the design throughout the whole journey – works with large design teams

35
Q

what are some examples of presentation formats in the field of interactive experiences?

A

App design
Website design
Icons
Social network sites
Educational games
Kiosk design
VR design
Wearable interface
Interactive environments

36
Q

What are four of the dominate design visual language techniques used by designer in the field of interactive design?

A

Consistent visual hierarchy - crucial for guiding attention and helping TA to see different things on the screen

Clear and icons – need to be clear, consistent and distinct

Response and interactive feedback – immediate and meaningful feedback this can enhance a user’s experience

Effective use of colour and type – colour palettes and type needs to be consistent to help ensure a cohesive visual identity.

37
Q

Identify signature ways of designing in the field of interactive experiences.

A

Design tools for creating mock ups, wireframes and protypes of user interfaces.
Interaction design
Prototyping tools – test the usability of designs and gather feedback from users
Animation tools – used to create animations and transitions that help guide the user through interface
Code editors – create or edit designs
Collaboration tool – used by designers to work with team members and client for feedback

38
Q

How do designers evaluate ideas in the field of interactive experience?

A

Refine ideas and concepts to meet the needs of the user
Evaluating function of the design = durability, usability ergonomic
Evaluating the aesthetic – style, mood, feeling
Different stages of the design process needs to be evaluated.
Surveying the target audience is the simplest way of receiving feedback on the design
Self evaluation – PMI or SWOT against the needs of the brief
Stakeholders can provide specific feedback on areas the designer needs more support with
interactive experiences: looking at data of how much time the TA has been spent and how often on the software program

39
Q

what designers have we looked in the field of interactive experiences?

A

andmine - vegikit website and style kit
portable - ego design website

40
Q

What does contextual factors in design refer to?

A

How designs are understood and perceived

Time, Place, society, culture, political, technology are ALL factors that can influence the way a designer works with a design team and the way in which the design task is completed

41
Q

How can designers who work in the field of environments practice circular design?

A
  • use durable and long lasting materials
  • when building - recycled materials are used for a new purpose
  • sometimes exteriors are kept and only interior changes are made
  • recycled water is used by builders during re-builds
42
Q

Which two designers did we study for the field of environments?

A

Wood Marsh
BKK architects - Tim Black

43
Q

which two designers did we study in the fields of interactive experiences?

A

Publicist Sapient
Razor Fish
Swinburne’s Centre for Design Innovation

44
Q

Who are BKK architects?

A

We create places for humans and communities to thrive.
We’re a Melbourne-based practice established in 2000.
Tim Black was the ACMI architect
They complete both Residential and Commercial builds

45
Q

What contexts did BKK work in?

A

They worked on site, in studio and online as the major collaboration with second story was online ( exhibition designers) as they are overseas

46
Q

What influenced the new design of the ACMI space?

A

Design thinking, exhibition space and architecture working as one design in a cohesive manner. The experience of the TA was the main drive for the design

47
Q

What were some of the media, materials and methods used by BKK throughout the design process?

A

Materials – screen for CAD drawings paper, card = model making
Methods – CAD, 3D modelling, photography, digital image manipulation
Media – digital applications

48
Q

What research methods did BKK architects use?

A

conducted extensively through workshops, interviews, background research and site visits, observational drawings
competitor analysis of other public spaces

49
Q

What changes were made by ACMI to the build?

A

flexible tech-enabled spaces with AV booths and projection screens.

Power through moveable umbilical cords, so the room can be reconfigured for different activities

designed bespoke ceiling coffers for the ground-floor entrance area, which are demountable to allow access to services in the ceiling.

main public spaces for maximum in-built flexibility

main entrance and stairs as this space was confusing

50
Q

How did BKK use social factors to influence the new build of ACMI?

A

Social -feels legible and cohesive due to open areas
people are able to meet and collaborate in spaces
thoroughfare connects the street and ACMI building together
The flow and multiple levels of the build makes it easier to hold multiple events
areas for staff to meet
spaces for learning and school groups.
Lighting can be fully programmed in the main spaces for sensory days that ACMI runs for children with autism.
Toilets were designed for families when visiting
lighting for exhibitions and adequate visibility

51
Q

How did BKK use enviromental factors to influence the new build of ACMI?

A

Adaptive reuse - using original shell
Durable materials that were hard wearing and easy to maintain were selected.
Materials were also sustainably sourced and selected from Australia where possible this also kept transport costs down
Lighting = upgraded to be more energy efficient.

52
Q

How does BKK practice circular design?

A

ACMI - Using the original shell of the building also created a circular design
demolition, all salvageable items were retained where possible
while contractors committed to the recycling of approximately 70% of all demolition materials.
Durable and robust materials which will stand the test of time were selected in favour of those requiring ongoing maintenance and attention.

53
Q

What Specialist designers would have worked with the BKK design team during the rebuild of ACMI?

A

Structural Engineer – the stairs being a features – the bearing of the weight and the placement
Trades people throughout the build
ACMI staff – access to the building planning around this
Shutter shook – lighting specialists considering all different areas of the new spaces and the purposes around this
Exhibition designers = second story

54
Q

What legal obligations would BKK have to consider in the design of the rebuild of ACMI?

A

Planning Permit would need to be considered – possibly working with Heritage and considering this as ACMI is a major architectural feature in Melbourne
Trademark of the logo when using this to present ideas and the placement of it

55
Q

When would the BKK architect ( Tim Black and Schuler Shook need to work as a team? What stages of the design process would they need to work together?

A

During all stages of the brief but mostly during the develop and deliver, open communication would be important and essential so that the design teams were working co-hesively on the spaces to choose apportaly lighting for the spaces BKK were creating.

56
Q

What technology factors did BKK architects considered in the design of ACMI?

A

Having a control Panel to allow ACMI staff to make changes to the lighting esp. when exhibition spaces may change, or they may host an event at night time

57
Q

Why was sound an important part of the brief for ACMI rebuild ?
Who were the specialists?

A

To stop sound bleed across the ACMI build
Creates the mood of the space
Masking sound is important

Yamaha were the specialists that worked wit BKK

58
Q

What contexts did BKK work in?

A

they worked on site, in studio and online as the major collaboration with second story was online ( exhibition designers) as they are overseas

59
Q

What influenced the new design of the ACMI space for BKK?

A

Design thinking, exhibition space and architecture working as one design in a cohesive manner. The experience of the TA was the main drive for the design

60
Q

What were some of the media, materials and methods used by BKK throughout the design process?

A

Materials – screen for CAD drawings paper, card = model making
Methods – CAD, 3D modelling, photography, digital image manipulation
Media – digital applications

61
Q

Why were material choices made by BKK architects important during the rebuild?

A

Durable materials that were hard wearing and easy to maintain were selected. Materials were also sustainably sourced and selected from Australia where possible.

62
Q

What were some of the ways that BKK architects use the good design principles during the ACMI design project?

A

Good design is innovative – its modern and contemporary in design
Good product useful – allows TA to engage in multiple designs in n=different ways and spaces – each room serves a clear purpose
Good design is aesthetic – its modern, the spaces flow well
Good design makes a product understandable – each space as a clear purpose and function
Good design is long-lasting – all materials used for the re-build are long lasting = wood, steel, glass
Good design is thorough down to the last detail – an example of this is the the choice of lighting
Good design is environmentally-friendly – the design has been carefully considered in used circular design practices

63
Q

Who was apart of the LENS collaborative design team?

A

ACMI - Chris Harris
Swinburne University Centre for Design Innovation
Publicis Sapient (Australia)
Razor Fish

64
Q

How did the designers for the Lens consider technology in the design?

A

The Lens never runs out of battery or disconnects from our wifi. It also doesn’t leak your information to other companies.

65
Q

What role did Swinburne University have in the development of the LENS?

A

Cutting-edgeresearchinmedia preservation anddigitalcultural heritagehavearchivedvideogame and media art collectionsfor futuregenerations.

66
Q

How did Razor Fish collaborate with design specialists Swinburne University on the design of the Lens and what role did they have?

A

Design specialists Razor Fish, were responsible for the user experience of the ACMI and the LENS. They considered the principles of Human Centred design as the target audience were at the centre of these design decisions.
Swinburne University collaborated on the design of the lens by creating and designing the lens to be sustainable in design but to also to archive past designs.

67
Q

How did the Razor Fish Design Team consider environmental factors during the design of the LENS?

A

The Lens is made of compressed cardboard and is fully recyclable once the NFC tag is removed. You can remove the NFC tag by pressing on the perforated edges at the top of the Lens. All dyes and inks used on the Lens are plant-based

68
Q

What material and media choices did the designers of LENS make?

A

The choice to use compressed cardboard as the material allows the LENS to be fully recyclable and was an environmental choice by the designer.
The media choice of using all dyes and inks used on the Lens that are plant-based allows for the design of the LENS to be sustainable and was an environmental choice by the designer.

69
Q

what role did Publicis Sapient play in the development in the LENS?

A

ACMI’s original concept was developed into an initial laminated plastic prototype by ACMI’s experience designer consultants Publicis Sapient

70
Q

How was environmental factors considered in the design of the LENS?

A

NFC was to be a sticker, that was located on a tear-away section that could be removed before recycling.
The Lens is made of compressed cardboard and is fully recyclable once the NFC tag is removed

70
Q

Identify what stage of the design process protypes were created and explain how they were used by the designers ?

A

paper prototypes to initial plastic models.
Testing of stakeholders and feedback from TA allowed for multiple changes to occur to the design
Several final prototypes were made in-house and by the selected manufacturer

71
Q

How does the design of the lens consider Ethical obligations.

A

allows for everyone to use and collect works of personal preference

72
Q

What legal obligations would need to be considered in the design?

A

Copyright the use the sticker ( imagery on the design)
Intellectual property – the creative idea
Trademark the name of the design – the lens
Patent – the object itself

73
Q

Identify 4 stakeholders in the rebuild of ACMI and the design of the ‘The Lens’.

A

TA = user of the space
Staff members working in the space
Designers – razor fish, shuttershook lighting, BKK Architects
Designer team 2
Manufacturers of the lens
ACMI project manager - Chris Harris

74
Q

What specialists team did ACMI work with to design the LENS and what was the role they played in the rebuild of the design?

A

ACMI worked with Publicist Sapient over 18 months to develop functional prototypes that were tested at multiple stages with museum goers - from paper prototypes to initial plastic models.
Swinburne’s Centre for Design Innovation – really focusing on aesthetics and function of the design. They also design and consider how the materials and media could be sustainable choices
Razor FISH – Human centred design = user experiences of the lens

75
Q

What are two functional aspects that designers in the field of interactive experiences need to currently consider?

A

Usability – how easy it is to move between different screens
The download speed time of images and type
The size of type of image on different devices.
Wireframes
Accessibility
navigation

76
Q

Where is Shuler shook based?

A

They are based all over the world and are internationally recognized.

77
Q

What design specialists are Schuler Shook?

A

Lighting Specialist

78
Q

What designer are in the Schuler Shook design team?

A

planners, designers, engineers and builders

79
Q

where are Publicis Sapient based?

A

They are a global team with offices based all over the world ( 53). They are known as a design agency
They have over 24,000 designers working for them.
Canberra Australia

80
Q

What design field do Publicis Sapient work mostly in?

A

interactive experiences - they use data and technology to make the user experience the best it can be

81
Q

What materials methods and media would Publicis Sapient work with during design proceses?

A

Material - screen and digital touch screen
Media - digital applications - wide range of the latest software
Methods - Digital image manipulation and photography

82
Q

What types of designers are apart of the Publicis Sapient team?

A

experience engineer
senior manager
business analyst
data analysts
designers - graphic designers
directors
art director
UX experience designer

83
Q

what research methods would Publicis Sapient complete?

A

data analysis
competitor analysis
interviews with all stakeholders
Target audience profile pages
surveys

84
Q

How would Publicis Sapient collaborate with other design firms or with clients / stakeholders during designs?

A

online meetings - sending small compact files for regular feedback
face to face meetings

85
Q

Identify two designers you researched this year and explain the different methods they used to evaluate designs .

A

Designers, BKK architects during the redesign of the ACMI build ,evaluated the design of rebuild by interviewing different stakeholders about the changes that had been made to the building and to analyse if the needs of the design brief were met. BKK also evaluated entry numbers to analyse if more visitors were coming to visit ACMI after changes to the entrance had made it more visible to encourage more people to come to the space. They conducted site visits to observe how spaces were used that were designed to be more open and encourage people to gather and share experiences.

Designers, Publicis Sapient at the end of the design of the Lens analysed data to gain a deeper understanding of the exhibition spaces people enjoyed visiting. They also used this data to analyse if users were coming back to visit exhibitions online and how long they were spending re-looking at the exhibitions they had collected. The Lens is a reusable item so Publicis Sapient also reviewed how many users were returning to ACMI with the Lens using data. Paper protypes were created to evaluated the strength of the materials to allow the designer to choose the most appropriate choice.

Yr 12 VCD 2024 (13 decks)

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