Unit 4 Flashcards
(13 cards)
Political Socialization
the process by which people’s political opinions are shaped by those around them
how families/communities influence political attitudes
your parents have control over you as a child and they are some of the first people you talk to
how peers influence political attitudes
people like to fit in
how generational events influence political attitudes
certain events shape a person’s perspective on life
how media influences political attitudes
media allows access to political parties, people can interact with other countries
Scientific poll criterion
- random and representative
- small margin of error
- reasonable questions
opinion polls
help’s get citizens’ feelings on policies
benchmark/tracking polls
taken at the beginning of a campaign
entrance/exit polls
conducted at voting sites: people asked who they voted for
sampling techniques
- simple random
- stratified
- cluster
identification of respondents
a poll should identify the subject population and criteria for subject collection
mass survey
survey about 1500 people
sampling error of +/- 3% is allowed
focus group
measures qualitative data of small groups
