Unit 6: Marketing Flashcards by Denis Čančar

Q

Pospeševanje prodaje/promocija

A

(Sales) promotion

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Q

Trženjski proračun/sredstva za trženje

A

Marketing budget

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Q

Zavedanje blagovne znamke

A

Brand awareness

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Q

Zvestoba blagovni znamki

A

Brand loyalty

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Q

Trženjski splet

A

Marketing mix

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Q

Anketa (anketiranje) porabnikov

A

Customer survey

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Q

Vodilni izdelek/podjetje, tržni vodnja

A

Market leader

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Q

Strategija oblikovanja cene

A

Pricing strategy

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Q

Demografska merila

A

Demographics

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Q

Trženje v vrzelih

A

Niche marketing

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Q

Dostopnost storitve

A

Accessability of service

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Q

Trženjska napaka(zmota)

A

Marketing flop

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Q

Množični trg

A

Mass market

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Q

Vodja blagovne znamke

A

Brand manager

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Q

Nalepka/znamka

A

Label

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Q

Blagovna znamka

A

Brand

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Q

Bonton

A

Etiquette

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Q

Konkurent

A

Rival

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Q

Koristi, ugodnosti

A

Benefits

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Q

Vrednost blagovne znamke

A

Brand equity

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Q

Okolju prijazna embalaža

Study These Flashcards

A

Environmentally friendly packaging

Q

Neposredno trženje

Study These Flashcards

A

Direct marketing

Q

Trajne dobrine

Study These Flashcards

A

Durable goods

Q

Raziskava na terenu

Study These Flashcards

A

Field research

Brezplačni vzorci

Free samples

Okoljevarstveno trženje

Green/environmental marketing

Neposredna pošta

Direct mail

Širitev blagovne znamke

Brand extension/streching

Strategija številnih blagovnih znamk

Multi-brand strategy

Izdelki z blagovno znamko

Branded goods

Javna poraba

Public consumption

Varstvo porabnikov

Customer protection

Raziskava za pisalno mizo

Desk research

Lastna blagovna znamka

Own brand/label

Kupna moč

Purchasing power

Pospeševanje prodaje

Promotion

Ponudba in povpraševanje

Supply and demand

Posebna ponudba

Special offer

Konkurenčno oblikovanje cene

Competitive pricing

Degustacija

Sampling, promotion testing

Unovčiti kupon

To redeem a coupon

Zbiranje ciljnega trga

Target marketing

Oblikovanje blagovne znamke

Branding

Oglaševalska akcija

Advertising campaign

Prospekt

Flyer, leaflet

Promocijsko darilo

Giveaway, freebie

Izvesti anketo

To conduct / to carry out a survey

Spremljanje zadovoljstva kupcev

Monitoring/tracking customer satisfaction

Znamka višjega cenovnega razreda

Luxury brand

Doseči prodajne cilje

To reach sales targets

Preseči pričakovanja

To exceed expectations