Unit 6 Notes Flashcards
What % of UK land is used for agriculture?
70%.
What % of workers are employed in agriculture?
1%.
What happened to rural settlements between 1995-2000?
They lost 20% of the most vital institutions, such as corner shops, high streets and banks.
Which factors are a result of the spiral of decline of rural areas?
Fewer jobs - loss of primary employment, low wages for remaining employees, long travel distances to work in urban areas, lack of skilled employment.
What is the profile of ludlow?
A market town in south Shropshire, population grew from 2001-2011, from 9528 to 10266.
What has Ludlow’s rebranding focused on?
Gastronomy.
When did the Ludlow food festival start, and what was the purpose?
1995 - the purpose was to boost the business image of Ludlow, and promote the area’s small food and drink producers.
What happened to visitor numbers over time?
2000 - Numbers reached 12,000. 2010 - 21,000.
What other events are there at the festival?
Bouncy castle, celebrity chefs, beer trail.
Where did the cittaslow food movement start, and what was the purpose?
Italy - Purpose was to encourage small towns to develop quality of life principles.
What are the key aims of the slow food movement?
Preserving local food cultures and traditions, protecting biodiversity, raising awareness about how our food choices affect the world around us.
What are the aims of the local to Ludlow campaign?
Promote local food and drink, reduce environmental cost of food production, support the local food economy.
What does the local to Ludlow campaign organise?
Local produce market twice a month, support for local food and drink producers, reducing environmental impact, encouraging cutting down on packaging.
What is the Ludlow farmshop?
A shopping environment which brings together farming and a passion for retail.
Where are vegetables supplied from?
Vegetables - A garden nearby. Meat - the midlands.
What else does Ludlow offer for gastronomy?
Ludlow has a Michelin starred restaurant, inspired by French cuisine, and a specialist cheese shop.
What is the demographic of new people moving to the town?
Young couples, or young professionals, with or without children.
What is happening to the employment rate of the town?
It’s rising, as families may be attracted to the cosy nature of the town.
What role have national newspapers played in rebranding?
Articles about Ludlow as a food capital have helped to enhance Ludlow’s reputation.
What has an enhanced reputation meant for Ludlow?
Increased property prices, increased demand for services in the area. Second home ownership has increased from 1.7% in 2001, to 2.1% in 2008.
What has happened to the % of over 60’s in Ludlow?
Increased from 29% in 2001, to 33% in 2011.
What has happened to the % of people in professional occupations?
Increased from 42% in 2001 to 67% in 2011.
What role did the chamber of commerce play in rebranding?
Local Group - Came up with the idea of the Ludlow food festival, started funding it.
What role did the Ludlow food festival play in rebranding?
Local Group - boosted the business image of the area, and promoted local food and drink.
