unit 7 Flashcards
whats ratio analysis
involves the comparison of financial data to gain insights into business performance
ratio analysis help to answer questions such as
- why is one business more profitable than another
- what returns are being earned in investment in a business
- is a business able to stay solvent
- how effectively is a business using its assets
what are the key stages in ratio analysis
- gather data
- calculate ratios
- interpret results
- take actions
where does the information for ratio analysis come from
income statement
balance sheet
whats does income statement involve
- revenue
- costs of sales
- gross profit
- operating profit
- net profit (profit for the year)
whats does balance sheet involve
- current assets
- current liabilities
- inventories
- trade receivables and payables
- long term liabilities
- capital and reserves
what are the main groups of ratios
- profitability (gross profit margin, operating profit margin, return on capital employed)
- liquidity (current ratio, acid test ratio)
- financial efficiency (payables days, receivables days, inventory turnover, gearing)
key users of ratios (profitability)
- shareholders
- governments
- competitors
- employees
key users of ratios (liquidity)
- shareholders
- lenders
- suppliers
key users of ratios (financial efficiency)
- shareholders
- lenders
- competitors
what are the limitations of ratio analysis
- one data set is not enough
- reliability of data
- based on past
- comparability
why might ratio data not be entirely reliable
- financial info involves making subjective judgements
- different businesses have different accounting polices
- potential for manipulation of accounting info (eg window cleaning)
whats the importance of effective comparison
one ratio is rarely enough
- need to compare with competitors
- need to analyse over time (trends)
circumstances change over time
- markets and industries change
- different economic and market conditions
what ratios don’t tell you
- competitive advantage eg brand strength
- quality
- ethical reputation
- future prospects
-changes in the external environment
what is window dressing
a short-term strategy used by companies and funds to make their financial reports and portfolios look more appealing to clients, consumers, and investors
why are ratios useful
- very useful analytic tools
- widely used and understood
- identify issues, don’t solve problems though
- part of a range of indicators of business performance
definition of balance sheets
a financial snapshot of the business at a moment of time
what does a balance sheet show
shows the source of all capital invested in the business for it to be able to operate, and in what form that money currently is in within the firm, eg stock, premises, debt etc
whats a liability
A liability is something a person or company owes, usually a sum of money
what are non current assets
what the business owns with a lifespan of more than a year. they are used repeatedly as part of the firms operations and will not regularly be sold
what are current assets
assets owned by the business that are likely to be turned into cash within one year. these assets constantly change form
what are current liabilities
short term debt of the business, will not have to be repaid within a year
what are non current liabilities
debts that need to be rapid, but not within one year. also known as creditors falling due after a year
what do capital and reserves show on a balance sheet
shows how the assets and business have been financed
what are net current assets also known as
working capital
whats liquidity
a firms ability to pay its short term liabilities (debts)
what are assets
items that the business owns
whats inventories
stock, worked in progress, finished goods
whats total equity (capital)
funds provided by shareholders to set up the business, fund expansion and purchase non current assets
whats the formula for net current assets
current assets - current liabilities
whats the formula for net assets
total assets - total liabilities
whats the formula for capital employed
total equity + non current liabilities
what are receivables (debtors)
money owned to the company by its customers mostly from sales on credit
what does income statement show
shows the profit or loss made by a business
whats gross profit
revenue minus cost of sales
whats finance income
any interest paid to the company on money lent or saved
whats finance expenses
any payment of interests on loans held
profit before tax
operating profit minus finance expenses plus any finance income
whats profit for the year
profit before tax minus taxation
what are exceptional items
items that have a one off affect on profits.
earnings per share formula
profit for the period/number of shares
purses of the income statement
- to measure company performance and the impact of strategies
- owners can assess their return on investment
- to abide by legislation as part of being a limited company
- gives an idea of the profit quality
- to see how profit is being utilised
- used to compare with other firms and past trends