Unit 9 Flashcards
(27 cards)
Why is sport media important?
Makes huge profit
What is media?
An in-between
According to Morrow and Wamsley, media or mediation signifies the transfer of something from one place to another.
media serves as an in- between, a middle point between you and the even
What are we dealing with when dealing with media?
Representation - built a certain way to make money
Imagine the camera acts as a filter. The people behind the camera decide what we see and the message they want to send.
Why do we study sport media?
- Its hegemonic power
- Real and false presentation and representation
- Elevated consumption
- Propaganda of ideologies
- The fabrication and distribution of material
- A form of education and sensitization (control)
- Central factor in the sport economy
- Influences the democratic system.
- Has the power to shape our opinion of the world
- To develop the ability to decode and criticize.
What are types of media?
Tv
Radio
Newspaper
Internet
Flyers
Posters
Film
Music
Social
Other (museums, hall of fame)
What is the most import type of media or the one that has the most impact? Why?
Social media
- convenient
- accessible
- quick
- free
What is the telegraph?
For morse codes
Hears the beeps and writes down the message
Used in the old days to broadcast sport
- Toronto would send Morse codes to Montréal to update them about the game and the telegraph had to yell the message that was being sent to the crowd
What is the newspaper?
The most important type of media for a very long time because it was accessible
People started marketing sport
Sport was consumed, it was a product
What is the perfect combination?
Sport and media
today with instant sport on hand. So, sport needs to be consumed directly. It’s unpredictable. With sport, you have no idea what’s going to happen
Sport is consumed in real-time
True or false: sport will continue to change to adapt to media?
True
What is proof that media and sport work well together?
The proof that sport and media works well is that 16.6 millions Canadians tuned into the gold medal game at the 2010 Olympic Games
What is the evolution of sport watching on TV?
- Free to watch but need to buy antennas and the TV
- made money off of ads - Cable had special packages of different channels to make money. You have to pick the channels you want to watch depending on the package
- made money by making the super packages really expensive - Streaming services make you pay to have access and watch things. If you want to watch something you need money. Sport is a merchandise
What are 6 types of media coverage?
- Complete and partial (highlights)
- News and historical information
- Ads and promotions
- Sport reviews
- Documentaries
- Cinema and tv series
What is the sport media complex?
Relationship between the sport, the streamer and the companies to sell a product (sport)
They all want to make a profit
When they noticed that sport media is catered to a masculine audience because it is mostly consumed by men, what does the sport-media complex do?
The complex invests in men sports and there is more air-time dedicated to those sports. This reflects what we show on the screen (fights) and the replays (hits).
Commercial organizations then present products and ads catered to men (action movie trailers, deodorants with weird smells, trucks…a lot of trucks).
What is the goal of the sport-media complex other than profit?
To cater a hegemonic masculinity
What is an example of ads reflecting the audience of sport?
Golf is still perceived as an upper-class, white man sport. Ads and sponsors show expensive cars, trips, watches, etc.
If you watch pro-wrestling, you won’t get the same ads because they are catered to a different class, and even children.
What does media do to influence sport?
- Event planning (prime time = bigger audience)
- Ex: halftime show
- TV time-outs.
- The move of a franchise to a different location
(with a bigger viewership) - Creation of sport adapted for tv (Twenty20 cricket)
- Changing rules to render golf more exciting
- Ex: 4 day golf tournament.
- Ex: Showing the batter order in baseball.
What percentage of the sport do the show on TV vs the time of the time-outs and ads?
Rugby 90%
Hockey 81%
Tennis 80%
Basket-ball 80%
Baseball 70%
Football 66%
Golf 20%
What is shown the remainder of the time during time-outs?
- Ads
- Sponsor messages
- Replays
- Close-ups
- Information
- Statistics
- History
- Information about the athlete
What is the problem with gender in sport media?
Adding women to sport discussions (side line reporter, sport analyst).
Issue: We always see the same “type” of woman – young, attractive, hair down, make-up.
Research shows that women are used to increase male viewership.
Most viewed women sports are when____?
Women bodies are most revealed
If women sport is broadcasted its because______?
the team or person is being successful
What is nationalism in sport?
- We often link sport to the idea of the nation. For example, “hockey is Canada’s game”.
- A real Canadian drinks Molson Canadian, while watching hockey. Everything is linked in the complex.
- We often use sporting events to remember a specific event (wars, soldiers, etc.)
