USA 1918-41 Flashcards
(194 cards)
Roaring Twenties - Key features of leisure industry in 1920s
Sport
1920s Golden Age of Sport. Boom spectator sports. College football popular
Roaring Twenties - Key features of leisure industry in 1920s
Cinema - Talkies
- Hollywood developing. Film companies established
- 17,000 cinemas by 1926
- In 1927 60 million Americans went to the cinema each week. By 1929 rose to 110 million per week
Roaring Twenties - Key features of leisure industry in 1920s
Radio
Radio boomed.
40% of US homes had radios by 1930.
NBC and CBS formed in the 1920s.
Radios had cultural impact, airing news, sports, plays, and soap operas sponsored by soap manufacturers.
Roaring Twenties - Key features of leisure industry in 1920s
Music (jazz)
Jazz & blues (black music) came to cities
By 1920s popular with middle class whites and associated with the flapper
Symbol of new way of living.
New night clubs established like the Cotton Club in Harlem - Duke Ellington & Louis Armstrong
Roaring Twenties - Key features of leisure industry in 1920s
Dance crazes - Charleston, Black Bottom
Visiting clubs and dancehalls v popular in 1920s
Slow formal dances replaced by Charleston. Openly sexual element to dances. Condemned by religious leaders
Dance marathons popular
Roaring Twenties - Key features of leisure industry in 1920s
Shopping
New ways to spend money. Department stores and chain stores opened.
Chain stores grew from 29,000 in 1918 to 160,000 in 1929
Mail order catalogues offered shopping opportunities to those who lived far from a big city
Causes of leisure boom
Advertising & Credit
1918 US firms spending $58.5million on advertising
By 1929 it was $200 million and employed 600,000 people
Ordinary Americans able to buy cars and luxury goods on credit (down payment then 1-5 years of monthly payments).
Buying consumer durables gave more time for leisure
Causes of leisure boom
Higher wages/steady employment
1921-1924 wages rose by 22%
More leisure time - working week was 3 hours shorter from the start of the 20s to the end
Employment was high
People had money to spend
Causes of leisure boom
The car
Cars made other features of 1920s possible
Entertainment, cinema, sport and shopping facilities
New roads built
Travelling salesman selling vacuum cleaners to underwear
Causes of leisure boom
Consumerism
Government encourages consumerist attitude - people felt they had to have the luxury goods like vacuum cleaner. They became an essential rather than luxury
Consumerism meant ordinary people felt entitled to purchase new products and spending money was leisure activity
Causes of leisure boom
Labour saving devices
Access to electricity in 1920s meant Americans could run all sorts of labour saving devices - fridges, washers, dryers, irons, toasters etc
Meant people, especially women, had more leisure time
What aspects of Jazz Age might upset people in rural & Bible Belt areas?
Sexual morality
- Rural and conservative areas felt urban values were eroding tradition.
- Cars enabled youth independence and premarital sex rose from 74% in 1900 to 31% in 1920.
- Movies exploited sex for sales, prompting 36 states to consider censorship.
What aspects of Jazz Age might upset people in rural & Bible Belt areas?
Betting
Sport industry encouraged betting
1919 baseball scandal - Chicago White Sox accused of throwing World Series for money
What aspects of Jazz Age might upset people in rural & Bible Belt areas?
Race issues
Jazz associated with black people, though rarely allowed into new venue unless as performers or workers
Plenty of racial prejudice
Some southern radio stations refused to play jazz
Music of speakeasies. Alcohol banned in 1919 but in clubs that sold illegal booze, jazz was often the entertainment
Women
Life of pre-war women
Makeup frowned upon
Chaperones when met men
Could not take part in sport or smoke or drink in public
In most states could not vote, participate in politics
Some could work, eg teacher. Expected to stop work when they married.
Divorce v rare
Women
Causes of women’s lives changing after 1917
War was key
Women joined war industries, doing male jobs
Access to money and freer social life
Given vote in all states - 19th Amendment of 1920
Consumer boom. Labour saving devices. More leisure time and cars meant more travel
Causes of women’s lives changing after 1917
Political
Positive
Women had right to vote in certain states - Wyoming 1869 but not national vote
National Women’s Party - Alice Paul - began to campaign aggressively for the vote
In 1919 given vote under 19th Amendment. Became law in 1920
Causes of women’s lives changing after 1917
Political
Negative
Little access to political power, despite having vote because parties thought them unelectable
1928 League of Women Voters proclaimed 145 women had won seats in 35 state legislatures and 2 were governors. These were exceptions
Causes of women’s lives changing after 1917
Economic
Positive
Urban areas women took on jobs in new industries
24% rise in women working from 1920-29
Many worked in new radio industry
Advertisers recognised purchasing power of women
Causes of women’s lives changing after 1917
Economic
Negative
- Women in traditional roles, earning less than men in clerical and domestic jobs.
- The National Women’s Party’s Equal Rights Amendment rejected in 1923.
Causes of women’s lives changing after 1917
Social
Positive
Domestic work done by new electrical goods
Could wear makeup
Films and novels exposed women to new role models
The divorce rate rose. Marriage still v popular but had fewer children
The cosmetic industry was the fastest growing in the 1920s. $17m a year in 1919 to $200m in 1929
Causes of women’s lives changing after 1917
Social
Negative
Negative
Traditional religious and country values meant the sexual revolution didn’t really spread
Most women opted for traditional roles and rising immigrant population restricted roles of women
Causes of women’s lives changing after 1917
Flappers
Positive
Positive
Some younger women became flappers
More glamorous lifestyle. Short hair, daring clothes, make up, smoked and drank in public and liberated behaviour
Associated with jazz and attending sporting events
Not prepared to fulfill traditional roles of wife and mother
Symbols - Joan Crawford
Causes of women’s lives changing after 1917
Flappers
Negative
Negative
Some felt flappers didn’t advance cause of women in 1920s.
Flouted law, were arrested and only pleasure seeking
Fears women would model themselves on flappers rather than on their mothers