Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

JU_FlashCards > Visual Communication > Flashcards

Visual Communication Flashcards

1
Q

What is Denotation?

A

Denotation is used to describe the primary literal meaning of an image.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What is Connotation?

A

Connotation refers to the range of secondary meaning, either intended or unintended.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What are elements made up of?

A

Images, words, colors, and graphics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What do different mediums achieve?

A

They tell different stories that speak to different audiences

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Photos are ____ while illustrations are more_____

A

Objective and Subjective

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What is one way to change the meaning of an image?

A

Retract certain elements

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What does composition do?

A

It organizes multiple elements to tell stories.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Doing what to an image can become an ethical problem?

A

Cropping to direct the meaning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What is a common strategy for design movements?

A

Breaking cultural codes to provoke thought.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Putting together elements in the correct way for the correct person or group can create a ________

A

Style

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

How many headings should a magazine typically have?

A

Three

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What three things should be completed first when creating a magazine?

A

The grid, visual hierarchy and the content

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What is “intellectual property? “

A

Something new and unique that you have created

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What is the purpose of a “trade mark”?

A

To protect the things you create

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What is the purpose of “WIPO”?

A

It keeps track of trademarks and IPs to make sure different countries respect the regulations.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

True or false: It is possible to copyright generic concepts like a movie plot about big robots

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

What is considered as “fair use”?

A

Educational works are often fine, but there is no 100 % guarantee. Published photos can be used if the creator is referenced in your work. Very much open to interpretation.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

What are always time regulated and have to be shared after the patents run out?

A

A Patent

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

What is being a “Patent troll”?

A

Claiming patents for things that never get produced.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

What does TM stand for?

A

Unregistered Trademark.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

What is an example of “proprietary eponym?”

A

A trademark that gets used in the world for generic things to such an extent that the trademark is taken away for the company. Example: (“Walkman” or for cars “Jeep”)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

The most common forms of information organization is:

A 
Via: LATCH
Location
Alphabet
Time
Category
Hierarchy
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

How can typography be used to make information more accessible?

A

Through type size, what font family to use, which language you write in.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

What is a description of what an infographic is?

A

An infographic is a stylized representation of reality

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

True or False: With digital printing, pages will be printed all together and not individually

A

False

26
Q

What should the bleed for all pages be when printing digitally?

A

3 - 5 mm

27
Q

Yes or no: Should there be bleed on the insides of the pages in the middle?

A

No

28
Q

What type of printing requires you to have a separate design for the spine?

A

Glued Spines

29
Q

When printing, all images should be at least ______ ppi?

A

300

30
Q

If an image is at 72ppi, it will be shrunk to 1/4, 1/2, or 1/3 of its original size when changed to 300ppi?

A

1/3

31
Q

What should be done to all logos, and large headers before printing?

A

They should be converted to outlines

32
Q

What file type can NOT be trusted when it comes to printing?

A

True Type or .ttf

33
Q

What file format is good at keeping vector information?

A

EPS

34
Q

What file type is preferred for print?

A

Open Type or .otf

35
Q

What is the task of a communication designer?

A

It is to configure how things look, sound, or move in ways that compete effectively for human attention in an environment of information overload and be consistent with the essential nature or goal of communication.

36
Q

What is “Figure-Ground”?

A

Figure-ground refers to our ability to separate elements, based on contrast, into an object and a background.

37
Q

What is “Figure-ground reversal”?

A

Figure-ground reversal occurs when two shapes share the same edge and we switch our attention from one shape to the other.

38
Q

What is contrast?

A

Contrast is established by difference; there is no contrast unless there are at least two things to compare, even if one of those things is simply the background on which the other sits.

39
Q

What is scale?

A

It is a proportional relationship between the size of something and the size of other things. We often make sense of the world around us, both consciously and unconsciously, by testing how things size up to human form. Unexpected scale relationships are effective in gaining attention for environmental applications.

40
Q

What is one of the ways that work differs between professionals and amateurs?

A

Sensitivity to the proportional relationship among elements

41
Q

What part does layering play in design?

A

Layering creates the illusion of depth in the two-dimensional picture plane, literally and metaphorically. Overlapping forms, illusions of transparency, sizes of elements and locations within the picture plane creates the perception of layers.

42
Q

What is a pattern in design?

A

A pattern is a recurring set of objects, elements, or events, repeated at regular intervals.

43
Q

What is the purpose of an infographic?

A

An infographic are Pictures created to give a graphical overview of statistics, facts, diagrams and time axes.
The purpose is to present complex information giving the viewer a clear and fast overview of the subject.

44
Q

Elements are arranged in ________, interpreted through________ and create a ________.

A

Compositions
Codes
Style

45
Q

Text can do three things:

A

Label

Expand

Raise questions

46
Q

The meaning of a message depends on four things:

A

Order

Hierarchy of importance

Relationship

Contrast

47
Q

Law of Similarity:

A

Objects tend to be grouped together if they are similar

48
Q

Law of Good Figure:

A

Objects grouped together tend to be perceived as a single figure. Tendency to simplify.

49
Q

Law of Closure:

A

Visual Connection or continuity between sets of elements that do not actually touch each other in a composition

50
Q

Law of Proximity:

A

Objects tend to be grouped together if they are close to each other

51
Q

Law of Continuation

A

When there is an intersection between two or more objects, people tend to perceive each object as a single uninterrupted object

52
Q

Law of Symmetry

A

The object tends to be perceived as symmetrical shapes that form around their center

53
Q

What is “cultural code” in design?

A

There is a code of visual communication that shapes our interpretative experience. Culture determines these conventions for reading visual form.

Conformity with cultural codes reduces the audience effort required to interpret the meaning of a message.

Breaking the rules or undermining the accepted code is a typical strategy for design movements that challenge the status queue.

54
Q

What is “aesthetics”?

A

They are a set of principles concerned with nature and appreciation of beauty, as well as a branch of philosophy

55
Q

What is “style”?

A

A style is a distinctive form or way of presenting something that is characteristic of a time, place, or philosophy.

There’s a difference between imitating the style and referencing style.

56
Q

A good logo should be four things:

A

DATS a good logo bro

Distinctive (not generic)

Appropriate (not random)

Timeless (not temporary)

Simple and memorable (not complicated)

57
Q

A _________ is the route the message travels to its intended audience.

A

Channel

58
Q

________ are “action possibilities” present in objects or the environment.

A

Affordances

59
Q

In design, the 4 primary communication channels are:

A

Visual
Auditory
Written
Electronic

60
Q

What is a “medium” in design?

A

A medium is a mode or system of communication that extends our ability to exchange meaning..

JU_FlashCards (5 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions