Visual Elements And Principles Of Design Flashcards
(23 cards)
An enclosed visual area, can be either positive or negative, dynamic, ambiguous, or static to create what is referred to as a figure/ground relationship within the defined frame
Shape
Small, specific dot or mark. Either actual or implied.
Point
Anything that is repeated in a design, primarily shape. Read as pattern if repeated in a grid structure.
Motif
The tactile sensation of an actual or implied surface. When defined in a visual context a multi sensory experience is created and called “synth esthetics”
Texture
How light or dark. Values may be graduated to suggest form, similarity, and progression. May be used in contrast to create a dynamic spatial shift and tension. Values may be high, medium, or low key in weight.
Value
Chromatic color is the perception of different wavelengths or frequencies of the electromagnet spectrum. Color may be chromatic or achromatic. All visible color is contained in white light. Chromatic color consists of the properties of hue, value, and saturation.
Color
The support or context in which the artwork is created
Defined frame
The sum of all the visual parts
Composition
When all of the visual parts work as an effective whole
Unity
_____ of items to create dynamic tension and facilitate visual flow based on familiarity, continuation, and proximity.
Grouping
Occurs when positive items break or are cropped by the defined frames edge and a suggestion of a larger shape or space is implied. This is a more dynamic figure ground reference with the negative shapes becoming more active, varied, and hierarchical.
Open field
Occurs when the positive items are completely surrounded by negative shape and do not break the frame’s edge. Generally static.
Closed field
The dominance of size and importance within a composition. Variation of item size in an artwork is visually efficient; works effectively with economy
Hierarchy
The perception of the whole before the identification of the individual parts
The gestalt principle
The visual linking mechanism that allows the viewer to connect visual continuations and similarity groups. Cropped shapes are N example
Closure
The equal distributaries of visual weight on both sides of a vertical, horizontal, or diagonal axis
Symmetrical balance
The unequal distributaries of visual weight that still has a pleasing appearance and actively used hierarchy and negative shape
Asymmetric balance
(Radial balance) the structural lines radiate from an actual or perceived structure
Centrifugal
(Radial balance) the structural lines step or later out from an actual or perceived center
Concentric
(Radial balance) the structural lines bend in towards an actual or perceived center
Centripetal
(POV) the juxtaposition of near and far like or related items or spaces. A referential shift in perception
Micro/macro
(POV) an area of interest and focus in a composition often indicated by a contrast in value, scale, position, or color. An effective ___ serves as an initial access into the composition as well as a visual “transit hub” that attracts and focused the viewer and then leads them out to other items of interest
Focal point, emphasis
The visual organization of time, space, and action to create a cohesive, compelling maritime. Strong diagonal continuations lead the viewer both visually and conceptually.
Storyboarding
