Vocabulary 2 Flashcards
(16 cards)
KPI-Key performance indicators
Indicate and measure if the company achieves a business objective
Metrics:
Measure used in business to understand the success or failure
Influencer marketing
Influencers promote products
Retargeting
a technique that displays online adv to users who have previously visited a website or interacted with a brand.
Conversion rate
percentage of users who take an action
Brand awareness
Customers recognize the brand
Call to action
Thing that makes the customer do an action
Destination management
Promote a location to increase the number of tourists
Ad fraud
Fraudulent activities in digital advertising, such as fake clicks or impressions.
Augmented reality
technology takes over in the real world
Realms model
Model from Pine and Gilmore that is based on experiences
destination story
story about the destination itself
experience story
a story about an experience itself
post-experience story
story after something happened
pre-experience story
story usually cultural related
hero’s journey
Narrative structure describes the common patterns of a hero’s adventure
