W2

Question 1

process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations.

Answer 1

International Marketing

Question 2

Basic Tenets of Marketing

Answer 2

• Satisfaction & Exchange

Question 3

subject to a new set of macro-environmental factors, to different constraints, and to quite frequent conflicts resulting from different laws, cultures, and societies.

Answer 3

International Marketer

Question 4

The basic principles of marketing still apply, but their applications, complexity, and intensity may vary substantially. (T or F)

Answer 4

True

Question 5

MAJOR CONSIDERATIONS

Answer 5

• How does the marketing concept fit into these societies?
• How should distribution systems be organized?
• How can marketing contribute to economic development and the improvement of society?
• How can we get the price mechanism to work?

Question 6

ISSUES IN GOING GLOBAL

Answer 6

• SHOULD I OBTAIN MY SUPPLIES
  DOMESTICALLY OR FROM ABROAD?
• WHAT MARKETING ADJUSTMENTS
  ARE OR WILL BE NECESSARY?
• WHAT THREATS FROM GLOBAL
  COMPETITION SHOULD I EXPECT?
• HOW CAN I WORK WITH THESE
  THREATS TO TURN THEM INTO OPPORTUNITIES?
• WHAT ARE MY STRATEGIC
  GLOBAL ALTERNATIVES?

Question 7

If all these issues are integrated into each decision made by individuals and by firms, international markets can become a source of _____, ____, _____ , and ______ that would not have existed for them had they limited themselves to domestic activities.

Answer 7

growth, profit, needs, satisfaction, quality of life