W3

Question 1

Controllable
(FIPPPCHAR)

Answer 1

• Firm Characteristics
• Product
• Price
• Promotion
• Channels of Distribution
• Research

Question 2

Domestic Environment
Uncontrollable
(PEC)

Answer 2

• Political and Legal Forces
• Economic Climate
• Competitive Structures

Question 3

Foreign Environment
Uncontrollable

Answer 3

• Political/Legal Forces
• Cultural Forces
• Geography and Infrastructure
• Structure of Distribution
• Level of Technology
• Competitive Forces
• Economic Forces

Question 5

5 STAGES OF INTERNATIONAL
MARKETING INVOLVEMENT

(NIRIG)

Answer 5

1. NO DIRECT FOREIGN MARKETING
2. INFREQUENT FOREIGN MARKETING
3. REGULAR FOREIGN MARKETING
4. INTERNATIONAL MARKETING
5. GLOBAL MARKETING

Question 6

does not actively cultivate customers
outside national boundaries; however,
this company’s products may reach
foreign markets.

Answer 6

No Direct Foreign Marketing

Question 7

Temporary surpluses caused by variations in production levels or demand may result in infrequent marketing overseas.

Answer 7

Infrequent Foreign Marketing

Question 8

the firm has permanent productive
capacity devoted to the production of goods and services to be marketed in
foreign markets.

Answer 8

Regular Foreign Marketing

Question 9

fully committed to and involved in
international marketing activities.

This planning generally entails not only the marketing but also the production of goods outside the home market.

Answer 9

International Marketing

Question 10

companies treat the world, including
their home market, as one market.

Answer 10

Global Marketing