W5-6

Question 1

an integrated system of learned behaviour
patterns that are distinguishing characteristics of the
members of any given society.

Answer 1

Culture

Question 2

It includes everything that
a group thinks, says, does, and makes—its customs,
language, material artifacts, and shared systems of
attitudes and feelings.

Answer 2

Culture

Question 3

process of acculturation—adjusting and adapting to
a specific culture other than one’s own—is one of the
keys to success in international operations.

Answer 3

GLOBALIZATION OF CULTURE

Question 4

ELEMENTS OF CULTURE
(LNRVMAESS)

Answer 4

• LANGUAGE
• NON-VERBAL LANGUAGE
• RELIGION
• VALUES AND ATTITUDE
• MANNERS AND CUSTOMS
• AETHETICS
• EDUCATION
• SOCIAL INSTITUTION
• SOURCES OF CULTURAL KNOWLEDGE

Question 5

required before a person is acculturated to a culture other than his or her own.

Answer 5

MASTERY OF LANGUAGE

Question 6

The total number of known living languages exist in the world,

Answer 6

6,912

Question 7

Number of language being spoken in the United States,

Answer 7

311

Question 8

number of language in Mexico

Answer 8

297

Question 9

Number of language in finland

Answer 9

13

Question 10

Number of language in china

Answer 10

241

Question 11

what is the universal language?

Answer 11

English

Question 12

DISTINCT ROLE OF LANGUAGE IN
International Marketing

Answer 12

• Language aids in information gathering and evaluation efforts.
• Language capability is increasingly important in company communications.
• Language provides access to local society.
• Language provides more than the ability to communicate.

Question 13

messages are conveyed by the words used, by the
way the words are spoken (for example, tone of voice), and by nonverbal means such as gestures, body position, and eye contact.

Answer 13

NON-VERBAL LANGUAGE

Question 14

managers must analyze and become familiar with
the hidden language of foreign cultures

Answer 14

NON-VERBAL LANGUAGE

Question 15

FIVE KEY TOPICS FOR
Non-Verbal Languages

Answer 15

• TIME
• SPACE
• MATERIAL POSSESSIONS
• BUSINESS
  AGREEMENTS
  -FRIENDSHIP PATTERNS

Question 16

FIVE KEY TOPICS FOR
Non-Verbal Languages

Answer 16

• TIME
• SPACE
• MATERIAL POSSESSIONS
• BUSINESS AGREEMENTS
• FRIENDSHIP PATTERNS

Question 17

defines the ideals for life, which in turn are reflected
in the values and attitudes of societies and
individuals

Answer 17

RELIGION

Question 18

minor holidays are often tied to religion (TRUE OR FALSE?)

Answer 18

FALSE; MAJOR HOLIDAYS

Question 19

FIVE DOMINANT RELIGIONS
IN THE WORLD

Answer 19

-CHRISTIANITY
-ISLAM
-HINDUISM

-BUDDHISM
-CONFUCIANISM

Question 20

shared beliefs or group norms that have been internalized by individuals.

Answer 20

values

Question 21

are evaluations of alternatives based on these values.

Answer 21

Attitudes

Question 22

understanding ______ and _______ is especially
important in negotiations, because interpretations
based on one’s own frame of reference may lead to
a totally incorrect conclusion.

Answer 22

manners and customs

Question 23

results from technology and is directly related to the way a society organizes its economic activity.

Answer 23

material culture

Question 24

INFRASTRUCTURES THAT AFFECTS CULTURE

Answer 24

• Economic Infra
• Social Infra
• Financial & Marketing Infra

Question 25

transportation, energy, and communication system

Answer 25

Economic infra

Question 26

housing, health, and education systems

Answer 26

social infra

Question 27

bank and research firms

Answer 27

Financial & Marketing Infra

Question 28

each culture makes a clear statement concerning good taste, as expressed in the arts and in the particular symbolism of **colors, form, and music.**

Answer 28

Aesthetics

Question 29

either formal or informal, plays a major role in the passing on and sharing of culture.

Answer 29

education

Question 30

____________ of a culture can be assessed using literacy rates and enrolment in secondary or higher education, information available from secondary data sources.

Answer 30

educational levels

Question 31

affect the ways in which people relate to each other.

Answer 31

Social Institution

Question 32

which in Western industrialized countries consists of parents and children, in a number of cultures is extended to include grandparents and other relatives.

Answer 32

Family unit

Question 33

can be defined by the way it is acquired

Answer 33

cultural knowledge

Question 34

__________ or ________ information is obtained from others through communication, research, and education.

Answer 34

Objective or factual information

Question 35

on the other hand, can be acquired only by being involved in a culture other than one’s own.

Answer 35

Experiential knowledge

Question 36

Culture should not be viewed as a challenge but as an opportunity that can be exploited. This requires an understanding of the differences and their fundamental determinants.

Answer 36

MAKING CULTURE WORK FOR MARKETING SUCCESS

Question 37

TOOLS FOR MARKETING SUCCESS

Answer 37

• Embrace local culture. • Build relationships. • Employ locals to gain cultural knowledge. • Help employees understand you. • Adapt products and processes to local markets. • Coordinate by region.