week 11

Question 1

parts of the conversion model

Answer 1

 Early-on: Social media shares, email list sign-ups, return visits, fans, followers, new visitors, inbound links.
 Mid-way: Time on site
 At the end: Orders, revenues, sales, average order value, repeat purchases, customer referrals

Question 2

web metrics

Answer 2

	Visitor
	Returning Visitor
	Unique Visitor. 
	Visit
	Bounce. 
	Landing Page. 
	Exit Page.

Question 3

define visitor

Answer 3

A person or robot which visits your webpage.

Question 4

define returning visitor

Answer 4

A person who has a cookie on their browser

Question 5

define unique visitor

Answer 5

A person who has no cookie

Question 6

define visit

Answer 6

The pages or journey which a person goes through on your site.

Question 7

define bounce

Answer 7

Visit that lasted one page view.

Question 8

landing page

Answer 8

The first page that a person sees on your site.

Question 9

exit page

Answer 9

The last page viewed on your site for that visit only (potentially not forever).

Question 10

website metric examples

Answer 10

• website traffic
• traffic sources
• bounce rate
• top pages
• conversion rate
• conversion by traffic source

Question 11

eDM metrics

Answer 11

• open rate
• click through tare
• conversion rate
• bounce rate
• number of unsubscribes
• list growth rate
• spam complaints
• forwarding rate/ email sharing

Question 12

facebook metrics

Answer 12

• page likes
• post reach
• engagement

Question 13

SMS metrics

Answer 13

• Click through rate
• Opt out rate
• Conversion rate
• Growth
• Cost per redeeming subscriber

Question 14

event metric

Answer 14

• Event check ins
• Attendee satisfaction survey
• Attendee satisfaction survey
• Number of active community members
• Speaker engagement
• Live polling
• Social mentions
• Total registrations

Question 15

search metric

Answer 15

• Impressions
• Cost
• Clicks
• Average cost per click
• Conversions
• Impressions by campaign
• Click through rate ad groups
• Click through rate by campaigns

Question 16

conversion rate working out

Answer 16

 Conversion Rate (%) = # of signups or purchases / # of Successfully experienced the advertisement X 100

Question 17

conversion rate key guiding principals

Answer 17

• separate channels
• visitor type
• task type

Question 18

define separate channel

Answer 18

reducing noise between campaign components.

Question 19

define visitor type

Answer 19

make sure your looking at different segments and target markets effectively.

Question 20

define task type

Answer 20

make sure you separate tasks to ensure you can see the full funnel process.

Question 21

analytics uses

Answer 21

 Saving time and money - Knowing when a campaign isn’t working.
 Testing effectiveness - Knowing which ad is more effective.
 Testing markets - Knowing which markets are interested in your product before a big spend on advertising.
 Customer journey - Understanding the customer decision process from the order of the pages they visit, and the frequency.
 Complimentary products - Looking at what customers put together in their online shopping carts.