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Advertising > week 4 > Flashcards

week 4 Flashcards

1
Q

what is direct marketing?

A

Is a form of advertising organisations communicate directly to customers through a variety of media

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2
Q

examples of direct marketing

A
  • mobile text messages
  • email
  • websites
  • online adverts
  • television
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3
Q

benefits of direct marketing

A
  • Targeting
  • Personalisation
  • Affordable
  • Measurable
  • Informative
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4
Q

challenges of direct marketing

A
  • Intrusive
  • Environment
  • Low response rates
  • Competition
  • Cost
  • Legal issues
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