week 7 Flashcards
1
Q
benefits of advertising through social media include
A
- Grow your sales and fanbase.
- Use customer generated content for ads (which perform better, too)
- Better target net new and returning customers (so you waste less money)
- A/B test on the fly, using platform analytics to determine winners
2
Q
factors to think about when choosing your social media channel
A
- Where your target customers are most concentrated (usage, groups, etc)
- Where your target customers are most accessible (preferred media, ad targeting, etc.)
- Where your target customers actively engage with ads (testing required)
3
Q
facebook targeting capabilities
A
- location
- demographic
- interests
- behaviour
- connections
4
Q
facebook advertising options
A
- photo ads
- video ads
- stories
- messenger ads
- carousel ads
- slideshow ads
- collection ads
- playable ads
