Week 13 Persuasion and Audience Adaptation

Question 1

What is audience stance?

Answer 1

Favorable- in agreement
neutral - undecided, uniformed , uninterested
unfavorable- opposed to

Question 2

Targeting your audience?

Answer 2

A group you will focus your attention on . most likely favorable to them.

audience analysis- find where the groups might lie based on the numbers

ex. power holders, politics

Question 3

What is an uniformed audience?

Answer 3

goal : to inform in a way what compels the audience to your side

What are strategies:
Proof logos
Teaching techniques:
definition, explanation, examples
teaching principles:
connection,- learn best when new info is connected to known info
progression - learn best when a presenter starts slightly higher then there knowledge and build up
redundancy - learn best when key information is repeated

learning styles: Auditory - people learn best when they hear or talk
Visual - can read or see info , pictures
Kinesthetic - learn best through active hands on learning
activity, exercise,

Techniques: Metro communication - communication about communication
ex. was i clear, can i offer another example,
and
inoculation - when a presenter provides agreements of the opposing side and offers rebuttal

call to action: gives ways to learn more

beware : inundation trying to give too much information out of time

Question 4

What is a favorable audience ?

Answer 4

Goal: to inspire, to move to action
What are strategies in terms of presentational content? delivery? visual aids?
Strategies: Pathos
Techniques:
inclusive pronouns - we our us
rallying cry - battle cry that can energize your audience
language use - use moving language

call to action
ask for more - substantive call for action
ask for immediate support - a small thing they agree they are likely to follow through

beware: false complacency
mistaken assumption that there audience will follow through because they may seem agreeable

Question 5

What is an unfavorable audience or undecided?

Answer 5

Goal - to sway , to open their minds
what are strategies in terms of presentational
content?
delivery? visual aids?
Proof : Ethos and Logos

Techniques:
persuasive sources, arguments, and support , primacy of arguments - putting your best argument first
new evidence or arguments - come up with something new , gets them intrigued

reluctant testimony- using the testimony “quote” paraphrase opposed to your topic

common ground - showing shared areas of agreement , bridging divide

call to action: baby steps - asking for a very small action , will helping longer persuasion

remember : sleeper effect - delayed persuasion impact , sown the seeds of persuasion

beware: boomerang effect - don’t go to far or cross the line , they can return back to their original opposing to topic or subject