week 2 Flashcards
(35 cards)
What was the theory underlying Disney princess?
People who spend more time watching TV are more likely to perceive the real world in a way as most commonly depicted in television messages, as compared to those who watch less tv
What was the disney princess study examining
examining gender role portrayal in Disney princess movies
changes of Disney films over time,
to dissect the gendered nature of climactic rescues
Hypothesis about disney princess
princesses would be stereotypical feminine and males would be opposite
gender role portrayal would become more egalitarian over time
Three categories of films in the study
early films, middle movies, and most current
early films were and middle were and most current were
early: snow white, cinderella, Sleeping Beauty
middle: little mermaid, alladian, Mulan
most current: The Princess and the Frog
Method coded content analysis
step 1: identify themes step 2: create codes step 3: apply codes to movies step 4 quantify data
What were some stereotypical masculine characteristic codes
physical strong, assertive, unmotivational, independent
stereotypical femine codes
Physically weak, submissive, shows emotions, nurturing
To answer hypothesis one the researchers compared average number of
masculine and feminine characteristics/codes between princes and princesses
who had more femine characteristics? male characteristics?
princes-masculine
princesses- female
What were the top two male characteristics?
physically strong and assertive
top two female characteristics?
Affectionate and fearful
Ratio of feminine characteristics exhibited by princesses over time
decreased over time
implications of study
children who watch disney films may be at risk of adopting harmful gender stereotypes
limitation of study
study fails to examine children’s actual interpretations of gender norms displayed within Disney films
when analyzing the canadian medias past representation of racialized communities, 3 problems noted
underrepersentation+ tokenism, misrepresentation, homogenization
What is tokenism?
hiring or showing minorities due to social pressure or to avoid critic
hemogenization
The process of making things uniform or similar:
What is media smarts
canadian organization that teaches children and youth media literacy
media smarts conducted a study on
casual prejudice
study involved
1000 Canadian youth ages 12-16 across Canada
casual prejudice includes
negative words or actions directed towards a particular group but not aimed at a particular person
media smarts conducted a study on cnadians pushing back against hate online which sought to examine: three things
what attitudes do young canadians have towards casual prejudice
are youth likely to push against online hate and if so which factors influence their decision
yputh in general see casual prejudice as a social issue more than a personal one
true