Week 2:Intro To Stats Flashcards

1
Q

What is Quantitative Research?

A

-collects numerical data analysed by stats to explain phenomena
-It can use quantities, surveys, tasks e.g. reaction time tasks,experiments etc.

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2
Q

What is Qualitative Research?

A

-it’s exploratory to help us gain understanding of underlying reason
-opinions,motives,asking people,interviews,focus groups etc.

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3
Q

Define a sample

A

a group of participants from the target population (matches general characteristics to make it representative) where the findings can be generalised.

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4
Q

What can be the issue with samples?

A

it’s not easy because we can’t be 100% confident that the findings will fit the whole population so we can be limited by the sample we use.

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5
Q

Define Within-subjects design

A

essentially repeated measures design (doing both tasks)

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6
Q

What are the advantages of within-subject design?

A

-good to use when number of resources/participants are limited
-good when studying a real life setting

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7
Q

Define Between-subjects design

A

essentially independent group design (only doing one condition)

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8
Q

What are the pros/cons of between-subjects design?

A

P-shorter study duration prevents carry over effect of learning/fatigue
C-larger number of participants required for higher statistical power

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9
Q

Define the IV/DV

A

IV-what the researcher manipulates
DV-what the researcher measures and can change based off the IV

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10
Q

Define nominal data

A

categorical data e.g. male/female, blue eyes/brown eyes etc. (qualitative data NOT quantitative)

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11
Q

Define ordinal data

A

ordered data presented in rank order but the intervals between data is not necessarily the same e.g. shoe size,level of attractiveness etc.

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12
Q

Define interval data

A

data has equal intervals between points measured in fixed units and can also go into the minuses but has no ‘true zero’ e.g. temperature,voltage etc.

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13
Q

Define ratio data

A

similar to interval data with equal intervals measured at a continuous scale but has a ‘true zero’ e.g. height,weight,scores on a test etc.

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14
Q

Explain what descriptive statistics are

A

-describes the data letting us see what it looks like
Two types-measure of central tendency AND measures of dispersion/spread(you report these together)
-only tells us about the sample not really the population

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15
Q

Explain inferential statistics

A

random sample of data taken from the population so we can make inferences about the population and reach conclusions that reach beyond our data

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16
Q

How do we determine what statistic to use?

A

we base it off the distribution and data level (NOIR) of our data

17
Q

Define central tendency

A

describes how ‘most’ people behave and can involve the mean,median and mode (5% trimmed mean)

18
Q

Why can the mode be problematic?

A

It’s mainly used for nominal data as its the most common value BUT it ignores a lot of information about the other scores

19
Q

Define the median

A

central value usually used by ordinal/skewed data and only uses one/two values which can sometimes be problematic

20
Q

Why can the mean be problematic?

A

it can be affected by extreme values due to an outlier

21
Q

Explain what a normal distribution looks like (histogram)

A

-majority of values in the middle with ‘bell-shaped curve’
-few extreme scores on either side

22
Q

Explain what a non-normal distribution looks like(histogram)

A

-majority of scores at one end of the distribution
-skewed data so no longer central meaning extreme scores affect the mean

23
Q

How do we get around the problem of extreme scores?

A

-trim our data could use 5% trimmed mean (take 5% of scores from each end high/low) tend to use the median as a method more
-makes it more representative

24
Q

Give examples of measures of dispersion/spread

A

-the range
-the interquartile range(the difference between the middle 50% of scores)
-variance and standard deviation(the average distance of scores from the mean)

25
Q

How can the range be problematic?

A

-it can be affected by extreme scores because it only takes into account the highest/low score
-BUT if our data is skewed we can use the interquartile range

26
Q

How can we calculate variance?

A

subtract the mean from each score so we need to find the average of these

27
Q

Why can’t we make inferences with descriptive statistics?

A

■ Although one group may differ from the other (have a greater measure of central tendency etc.), this doesn’t mean that there is actually a difference as it could just happen by chance
■ Descriptive statistics don’t tell us whether the difference between these groups can be inferred beyond our sample to the population
■ What we need is inferential statistics and we need to look at probability (p) values