week 26 - digitla mkting Flashcards by Nana Koranteng

digitla mkting

application of

digital media
data and tech integrated w traditional communciations to achieve mkting obj

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waht is digitla media

communicatinos faciliated through content and interactive services delivered by diff digital technology platforms including internet , web, mbile , tv and digital signage

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what are the 3 types of digitla mkting or what can we have within digital media

paid
owned
earned media

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what are the 5s in benefits of digitla marketing

sell
serve
speak
save
sizzle

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what is the sell benefits of digital marketing

i.e grow sales

wider distribution to customers - as not limited to one geo location

wider range of products - as dont have to have them all in stock in store - can talk about limted shelf space

lower prices - due to online information

convenience for customers - open 24/7 and go online rather than go to the shop

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what is the serve benefit of digital marketing

i.e add value

customer centrered experience - as consumer more traceable and cusomer insights can be used to inform behaviour online and offline

cx/ux design - we can create personalised experiences and facilitate customer journey

participate in digital innovation and transformation

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what is the speak benefit of digital marketing

i.e. get closer to your customers

online dialogue and feedback - manually checking if company is tagged but other ways we can identify if company has not been tagged specifically

market research -

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what is the save benefit of digital marketing

i.e. minimise costs

as do
online customer service
online sales
email marketing
digital advertising
social media marketing
content marketing

these are cheaper than physical and all centres , dont have to have a phsycial shop

canva allows for advertising to be cheaper

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what is the sizzle benefit of digital marketing

i.e. extend the brand online

influencer/creator markting
vial marketing
e word of mouth
digitak adv

how we extend the brand online and through different places

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what are the 4 challenges of digital marketing

planning

organisational capabilities

integration of digital channels into marketing

ROI evaluation

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challenges ofd digital marketing plannign

no mkting plan stratefy

leads to sitatuon where we got disjointed activities but not building funnels and creating integrated communictes

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challenges of digital marketing - organisational capabilities

e..g budget and employee knowledge, infrastructure

silo mentality , lack of communication between team

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challenges of digital marketing - ROI

signifcant challenge in digitla amrketing-

web gives us precise analytics and some digital marketing we can track roi

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social meia

independent and commercial online social networks

where people congregate to socialse and share messaes , opinions, pictures, videos and other content

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whatis social media mkting

monitoring and facilaitatin custoner to customer interactiona nd participateion thorugh the web to encourage positive engagemnet comany and brand

interactions may occur on a copnany site, social networs and other 3rd party sites

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what is social media amlification

method of icnreasing awarensess of brand throug organic and paid sharing of social media updates via social networks such as organic social posts and adverts dispalyed in the stream of social network users

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organic social media mktign

using social networks and customer communities to develop relationships, share positive opinions through social media amplification and manage negative social media comments

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paid social media

invovels SM pat per click

adv

infleuncer/creator mkting

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the most succesful campaigns are about

making customers speak to each other

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what are the 4 types of organic SMM

customer communtiies
e word of mouth

online reviews and rating

user generated conten

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what are the 4 organic social media marketing

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customer communities

e word of mouth

online reviews and ratings

user genrated consten

how do we build customer communtiies

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tap into communities forming around niche or specialisedinfleuncers and devleop community to become fan base of bran das well as that of influcner

comm managment is organic but we can biuld through influencers

what is e word of mouth

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influencer comes across somethign they love and post review w/o brand incentive e.g revies on dyp

onine reviews and rating - unless incentive comes from brand it is

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earned

what is user genratd content

organic sm conten users makign it themselves

what are the 4 word of mouth markeitng types

word of mouth viral markeitng community marketing influencer marketing

what is viral marketing

specific video going viral but it is more sort lived and can be quite niche

whats community mkting

forming/supporting niche communities liekly to share interst about the bran dprovididng tools , content and informatin to support those comunities

what isinfleuncer mkting

idenitfying kry commmunities and opino leaders likely to talk about products and have the ability to inluence opinos of others usually paid rather than orgnaic

what are the 2 types of paid social media mktingn

social media adv influencer mkting

online influencer

any type of perosn who publishes online and has a significant following

onoine influencer outreach

id online influencer such as bliggers m media owners or individuals w a large online following in the social networs then approaching them to partner together to communciatre w their audience

with infleuncers it is not just the folowing that is important

but also engagement

brand affiliate v ambassador

affilitor - st basis , one off intiiative , get promo code , quite salesy orientated , paid on commisino for bost brand ambassot - long term ,contractual ,influencer is a representative of brand benefit through exclusive deals, access, initiation to exclusive events

social media advertiisng is

practice of spending money to deliver content to a target audience on your preferred social media platform

4 types of social media adsd

facebook ads - image instagram- e,g, bossted ads x - promo ads snapchaht ads - single image or video ads linkedin iads pinterst youtube tiktok ads

when bidding on ads what are hte 2 types

cost per clock - pay ad only when osmeon clicks on it cost per mile - cost per 100 imporesion , only pay whn ad displayed 1k times

in terms of cost per click and cost per mile when does each work in aida

salesy cost per click - desire to convert to action cheat sheet this cost per mile/impression - awareness/interest as we just tryna spread message yh fc this

what is SEO -

process whereby websites structure and content is improved to maximise its listing in organic search engine results pages usign relevant keywords or seearch phrases

what are the keys to seo

check if you need all these pages and if they're of good quality the longer hte pages the less liekely highi score fc - main components of SEO

the best practice in planning and managin SEO - key phrase analysis

combo of words users of search engines type into a search box that form a search query

what are qualifiers in keyphrase analysis

additonal keywords that make a search query more specific e.g. car insurance

when doing a google/a campaign we've got to make sure

we got a specific objective or goal in mind

what is content audit

stuctured review of efectiveness of different content types and formants to meet the needs of users and the businesses using quant and qa techniques fc content audit maybe

in steo 5 what are the 4 ways to assess your content assets

keep update repurpose delete

if we got a we page w high traffic and low conversion and engagment waht do we do

update as clearly issues w call to action - conten ins interisting so no probllme w contnt but something wrong w page

what about high traffic and dwel l time log

repurpose - if not other red flag , it's cause they looking for info and cant find it e

2 thins in copywriting

scannabilty skimmabilty

scannability

use of wriitng and formatting techniques that compenste for the fact most people dont fully read content on the web looka t page and able to tell what about imediatitley

what i skimmabiltiy

using shorter copy and formatting technique to make it easier to read text once the reader has found context through scanning optimising text and making it easier to read

skimmability can be done through

highlighting key workds move text and have it firs t/key info on teh left

week 26 - digitla mkting Flashcards

(51 cards)