Week 3 - Chapter 3 Flashcards
(103 cards)
What are heuristics?
mental shortcuts
Heuristics are shortcuts for:
cognitive problem solving
Why are heuristics strategies for coping with reality?
Because we are confronted with a huge volume of information, and some of the information is very complex
Heuristics are to avoid being __________
overwhelmed
What did David Kahneman do?
He proposed a theory of decision making and cognitive problem solving
Kahneman calculated that we make ____________ decisions a day
35,000
Kahneman proposed that each decision is a ________ to a cognitive problem
resolution
Heuristics are _________ ______ (not mental shortcuts)
functioning utilities
With heuristics, there are _______ and ______ consequences
positive; negative
What is a negative consequence of heuristics?
The shortcuts often result in us making erroneous conclusions
What are some benefits using mental shortcuts?
They prevent cognitive overload, and cognitive overwhelming. They relieve the burden of too much information
What are some of the downsides to heuristics?
They can mislead people, and they can bias and distort the truth
What is one of the costs of mental shortcuts?
We end up having faulty beliefs that we don’t even know are faulty
What are cognitive biases?
Unconscious errors in thinking and perceiving, and in processing information
The errors of cognitive biases are rooted in:
limitations of memory, limitations in attentional capacity, the need to be expedient in making choices, and the need to simplify our world
What is the confirmation bias?
Selectively seeking out or paying attention to or overvaluing information
What forms of media is the confirmation bias prevalent in?
TV news, and social media
What are some examples of the confirmation bias in social media?
Political opinions, coronavirus, gun control, etc.
Depending on what side of a stance you’re on, you will week out very ______ ______ about that stance in order to help prove your point
specific details
What is the hindsight bias?
A false perception that past events are more predictable than they actually were
What is the hindsight bias also know as?
The “I-knew-it-all-along-effect”
What is an example of the hindsight bias?
Sporting events; if your team lost last week or if your team won last week
What is the anchoring bias?
It results from excessive reliance on early pieces of information; information that comes to awareness first holds disproportionate sway over later beliefs
What is an example of the anchoring bias?
Imagine you are making a clothing purchase online, and the first t-shirt you see is $1000. You then find a second shirt for $120.
You will falsely perceive the second shirt as being cheap and inexpensive but in reality, $120 is very expensive for a t-shirt.